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TrendsMar 30, 2016
Roberto Coin chooses a Muse for new campaign
American supermodel Arizona Muse is the face of the Italian jewelry brand’s new ads, which will launch next week both in print and online.
New York--American supermodel Arizona Muse is the face of Roberto Coin’s new advertising campaign, which will start running next week and feature jewelry from the brand’s newest collections.
Print ads will run in Harper’s Bazaar, More, T Magazine, The New York Times, Town & Country and The Wall Street Journal, while digital ads will appear on the websites of CNN, Bloomberg, Forbes, Fox News, Harper’s Bazaar, Martha Stewart Weddings, The Wall Street Journal and Who What Wear, a fashion, style and trends destination.
Muse wears jewelry from Roberto Coin’s latest collections for the campaign ads, which include Tanaquilla, Black Jade, Pois Moi, New Barocco and Cento.
RELATED CONTENT: Coverage of Roberto Coin’s new line launches from Basel 2015
Craig McDean, who shot the brand’s 2011 campaign, photographed Muse.
Designer and Chairman Roberto Coin said the campaign’s concept is based on nature, art and beauty.
“Set in luxurious gardens, the visuals reflect the richness and sophistication of the current collections,” he said. “By adding the stunning Arizona Muse to the landscape, it completes the perfect picture. She is the ideal ambassador for the brand and her international recognition only strengthens the Roberto Coin global footprint.”
Muse, a native of Tucson, Ariz., has been featured on the covers of dozens of fashion magazines, among them the American, Italian and French editions of Vogue. She’s also appeared in ad campaigns for brands including Louis Vuitton, Prada, Fendi, Yves Saint Laurent and Estee Lauder.
Peter Webster, president of Roberto Coin Inc., said Muse was a perfect choice for the brand as she “possesses an effortless beauty and elegance that only has been seen in such style icons as Grace Kelly and Sophia Loren.”
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