Policies & IssuesJul 07, 2025
Higher Tariffs Set to Take Effect Aug. 1, Officials SayThe announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.
WatchesApr 13, 2017
Shinola to Open Second NY Store in Brooklyn
The brand’s 18th store across the country opens Friday in the borough’s DUMBO neighborhood.
Detroit--Shinola is getting a new store in New York City, and this time it’s heading to Brooklyn.
The store is opening Friday in the Empire Stores complex located in the borough’s DUMBO neighborhood. (DUMBO stands for Down Under the Manhattan Bridge Overpass.)
The brand designed the 2,651-square-foot store in collaboration with New York-based Gachot Studios.
According to Shinola, it is one of the brand’s most unique stores yet, offering the full lineup of modern goods and customizable watch bar The Willard Program. The space also will house the fifth location of the New York eatery Smile To Go, which also is making its Brooklyn debut.
To celebrate the grand opening of the store and the release of the limited-edition Jackie Robinson watch to its Great Americans series, Shinola is hosting a block party at the Brooklyn location with music by special guest DJ Questlove, “ballpark eats” and activities.
Twenty percent of the day’s sales will benefit Answer the Call, an organization that supports the families of fallen service men and women of the New York Police Department and New York Fire Department.
The Brooklyn store marks Shinola’s 18th across the country, sixth on the East Coast and second in New York.
The brand will also be opening locations in Manhattan’s SoHo neighborhood, Denver, Dallas and Troy, Michigan this spring.
In other company news, Shinola also recently launched a new women’s timepiece, The Gail, inspired by Emily Gail, the founder of 1970s movement “Say Nice Things About Detroit.”
The Detroit businesswoman was on a trip to Florida when she and her then-partner Herb Squires kept running into people from Michigan who questioned why they would ever go back to the Motor City.
They spent the rest of their trip hiring a plane to fly a banner that read, “Hi, Detroiters. Enjoy Florida. Say Nice Things About Detroit. Emily.” This earned both her and her motto a lot of media attention and led to the slogan’s surge in popularity.
The feedback also led her to launch a number of runs in Detroit to get people into the city. After two decades of rallying to get people into the streets, the movement caught the eye of the popular Ironman event.
Her slogan still can be found on bumper stickers and T-shirts, encouraging love for the city.
The Gail is meant to
honor strong women and reflect the “timelessness and innate beauty of Detroit,” the brand said.
It is powered by the Argonite 715 quartz movement and features a guilloché texture dial, coin edge bezel and a mother-of pearl-cabochon set in the crown.
The Gail watches are priced from $650 to $900 retail.
It is powered by the Argonite 715 quartz movement and features a guilloché texture dial, coin edge bezel and a mother-of pearl-cabochon set in the crown.
The Gail watches are priced from $650 to $900 retail.
More on Watches
The Latest
MajorsJul 07, 2025
Natural Diamond Council CEO David Kellie To Step DownKellie, who joined the organization in 2019, will remain in his role through the end of 2025.
CrimeJul 07, 2025
7 Suspects Charged in California Jewelry Store BurglaryPolice officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Events & AwardsJul 07, 2025
Applications Open for Ella Klein Internship The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-NegativeThis past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From YepremThe brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive DirectorShe will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73He is remembered for his successful entrepreneurship, generosity, and dedication to his family.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
