The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
Ryan Reynolds Now Repping Piaget
The dapper Deadpool star now is the international male brand ambassador for Piaget watches.

Geneva--Richemont-owned watch and jewelry brand Piaget has a new celebrity on board who’s topped both the box office and best-looking lists numerous times.
Actor Ryan Reynolds, who just starred in the hugely successful superhero flick Deadpool, will wear Piaget watches at events as the brand’s international male brand ambassador, including the upcoming launch of its new watch in July.
Reynolds’ “remarkable and daring on-screen performances paired with his magnetic good looks have earned him a place as one of Hollywood’s leading men,” said Piaget CEO Philippe Léopold-Metzger. “Like Piaget, he fearlessly brings creativity to his art, and we are thrilled to welcome him to the Piaget family.”
Born in Vancouver, British Columbia, Reynolds got his start as a teenager on a Canadian-produced soap opera in the 1990s and made his first major film breakthrough in 2002, in National Lampoon’s Van Wilder. Some of the actor’s more well-known movies include X-Men Origins: Wolverine (2009), The Green Lantern (2011) and 2009’s The Proposal.
He just starred in Deadpool, the highest-grossing X-Men film to date, and signed on to do a sequel that’s set for release in 2018.
Reynolds, who wore a Piaget watch to the MTV Movie Awards earlier this year, said of being a brand ambassador, “I work in a field in which things can be cast away quite quickly. So when you find something iconic, something timeless, it’s important. And that’s one of the many things I love about Piaget.”
The Latest

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.


The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.























