FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
SourcingMar 08, 2017
US Retailer Carrying Bridal Line Using Fairtrade Gold
Reflective Images in Santa Fe, New Mexico has become the exclusive retailer for U.K. jeweler Greg Valerio’s line in the United States.
Here are five rings from Greg Valerio’s “Classic” bridal collection, which is made entirely using Fairtrade gold. Santa Fe’s Reflective Images has become the first U.S. retailer to sell the line.
Santa Fe, N.M.--A New Mexico jeweler has become the first U.S. retailer to sell a complete collection of bridal jewelry producing using Fairtrade gold.
Reflective Jewelry in Santa Fe has started carrying Valerio Jewelry’s “Classic” bridal collection, created by United Kingdom-based activist and bench jeweler Greg Valerio.
The line will be sold exclusively at Reflective Jewelry’s boutique in Santa Fe as well as on the retailer’s website.
While Reflective Jewelry, which is the only certified Fairtrade gold jeweler in the United States, already produced some wedding rings and the majority of their bi-metal earrings, pendants and bracelets in Fairtrade gold, the company said the addition of the Valerio brand will “bring meaningful progress to the ethical jewelry space in the U.S.,” which trails the U.K. and European Union in both industry awareness and consumer understanding of Fairtrade gold.
“When Fairtrade gold is as well-known as Fairtrade coffee and chocolate, consumers will be able to have jewelry that represents fair and ethical trading practices and, at the same time, hundreds of thousands of people in small-scale mines around the world will be empowered to live better lives,” Reflective Jewelry President Marc Choyt said.
Fairtrade gold is part of the London-based Fairtrade Foundation, which works to ensure better prices, decent working conditions and fair trade for small-scale workers in a variety of industries, from various types of agriculture to gold mining.
There are more than 4,500 Fairtrade products--Fairtrade coffee is probably the most well-known and well marketed--and any item bearing the Fairtrade mark has been produced by organizations or farms that meet Fairtrade social, economic and environmental standards.
Reflective Jewelry is a brand of Reflective Images Inc., which was founded in 1995 by Choyt and his wife, Helen Chantler.
The company’s business is built around ethical sourcing. It won a Sustainable Santa Fe award in 2014 and the 2010 Jewelers That Care national award for ethical leadership in the jewelry sector.
Choyt, along with Valerio, first met at the Madison Dialogue Ethical Jewelry Summit in 2007 and have worked together on campaigns and projects through the organization they founded, the Fair Jewelry Action network.
Editors' Picks
Sponsored by
More on Sourcing
The Latest
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Weekly QuizAug 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ CollectionDesigner Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami JewelerOmar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane KatrinaThe New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of CoverageLilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship WinnersThe organization has awarded a total of $42,000 through its scholarship programs this year.
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging DesignersThe winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright BaublesAs summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in QueensMoshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities ManagerXavier Dibbrell brings more than a decade of experience to the role.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
