ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
SourcingMar 08, 2017
US Retailer Carrying Bridal Line Using Fairtrade Gold
Reflective Images in Santa Fe, New Mexico has become the exclusive retailer for U.K. jeweler Greg Valerio’s line in the United States.
Here are five rings from Greg Valerio’s “Classic” bridal collection, which is made entirely using Fairtrade gold. Santa Fe’s Reflective Images has become the first U.S. retailer to sell the line.
Santa Fe, N.M.--A New Mexico jeweler has become the first U.S. retailer to sell a complete collection of bridal jewelry producing using Fairtrade gold.
Reflective Jewelry in Santa Fe has started carrying Valerio Jewelry’s “Classic” bridal collection, created by United Kingdom-based activist and bench jeweler Greg Valerio.
The line will be sold exclusively at Reflective Jewelry’s boutique in Santa Fe as well as on the retailer’s website.
While Reflective Jewelry, which is the only certified Fairtrade gold jeweler in the United States, already produced some wedding rings and the majority of their bi-metal earrings, pendants and bracelets in Fairtrade gold, the company said the addition of the Valerio brand will “bring meaningful progress to the ethical jewelry space in the U.S.,” which trails the U.K. and European Union in both industry awareness and consumer understanding of Fairtrade gold.
“When Fairtrade gold is as well-known as Fairtrade coffee and chocolate, consumers will be able to have jewelry that represents fair and ethical trading practices and, at the same time, hundreds of thousands of people in small-scale mines around the world will be empowered to live better lives,” Reflective Jewelry President Marc Choyt said.
Fairtrade gold is part of the London-based Fairtrade Foundation, which works to ensure better prices, decent working conditions and fair trade for small-scale workers in a variety of industries, from various types of agriculture to gold mining.
There are more than 4,500 Fairtrade products--Fairtrade coffee is probably the most well-known and well marketed--and any item bearing the Fairtrade mark has been produced by organizations or farms that meet Fairtrade social, economic and environmental standards.
Reflective Jewelry is a brand of Reflective Images Inc., which was founded in 1995 by Choyt and his wife, Helen Chantler.
The company’s business is built around ethical sourcing. It won a Sustainable Santa Fe award in 2014 and the 2010 Jewelers That Care national award for ethical leadership in the jewelry sector.
Choyt, along with Valerio, first met at the Madison Dialogue Ethical Jewelry Summit in 2007 and have worked together on campaigns and projects through the organization they founded, the Fair Jewelry Action network.
More on Sourcing
The Latest
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
