Sourcing

De Beers’ 2020 Revenue Declines 27%

SourcingFeb 25, 2021

De Beers’ 2020 Revenue Declines 27%

The diamond miner and marketer said COVID-19 had a “profound impact” on global diamond supply and demand.

2016_De-Beers-rough-2.jpg
Rough diamond sales declined 30 percent in dollars terms and 27 percent in volume terms for De Beers Group in 2020, as the pandemic impacted all points in the supply chain, halting retail sales, manufacturing and mining. (Photo courtesy of De Beers Group)
London—Sales and diamond production dropped sharply in 2020 for De Beers Group, as COVID-19 had a “profound impact” on global diamond supply and demand, the company said.

Total revenue fell 27 percent to $3.4 billion, compared with $4.6 billion in 2019.

Rough diamond sales declined 30 percent to $2.8 billion, compared with $4 billion in 2019, as demand decreased at the retail level and factories in India shuttered for health and safety reasons, forcing De Beers to be more flexible with its clients.

Rough diamond sales volume shrunk 27 percent to 21.4 million carats, compared with 29.2 million carats in 2019. The average realized price slipped 3 percent to $133 per carat, down from $137/carat in 2019.

As previously reported, production fell 18 percent to 25.1 million carats due to COVID-19 shutdowns at mines and the drop in consumer demand.

De Beers recorded an underlying loss of $102 million, compared with underlying earnings of $45 million in 2019. Rapaport noted this was the company’s first time in the red since 2009, in the immediate aftermath of the global financial crisis.

 Related stories will be right here … 

De Beers Group’s 2020 financials were released Thursday morning as part of parent company Anglo American’s preliminary full-year results.

Other highlights of the year for De Beers included the following:
— Work continued on the underground expansion of the Venetia mine in South Africa, as well as on Cut-9 at Jwaneng in Botswana;
— Namibia’s new off-shore diamond mining vessel, AMV3, remains on track for commissioning in 2022; it is the largest diamond recovery vessel ever built; and
— Construction was completed on the Lightbox lab-grown diamond facility in Oregon. 

Looking ahead to 2021, De Beers said there is potential for a continued recovery in demand for rough diamonds amid “positive” demand trends in key markets and healthier inventory levels across the supply chain.

The company also said it expects consumer desire for natural diamonds to remain high in the mid- to long-term future, despite the pandemic and the increasing supply of lab-grown diamonds on the market.


De Beers noted that COVID-19 accelerated the transformation that was already underway in the jewelry industry—more efficient inventory management, increased online purchasing, and growing demand by consumers to know where products come from and how they impact the people who make them. 

De Beers has set its 2021 production guidance at 32-34 million carats, subject to trading conditions, further COVID-19-related disruptions, and ongoing operational challenges, particularly around the restarting of the plant at the Orapa mine following the planned shutdown in November.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Amber Pepper
MajorsNov 21, 2025
Natural Diamond Council Names New CEO

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Melissa Kaye Rocky Infinity Emerald Necklace
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ Necklace

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

Phillips auction of The Vanderbilt Sapphire brooch
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond Withdrawn

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Rebecca Rau Jewels Green Flame Necklace
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ Collection

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Weekly QuizNov 20, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Purvi Shah
Policies & IssuesNov 20, 2025
RJC Names New Executive Director

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Julia Griffith
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of Education

She previously taught at Gem-A and is the founder of The Gem Academy.

Helena Bonham Carter in Larkspur & Hawk Once Upon a Time Campaign
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter Campaign

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Google reviews on a phone screen and a laptop
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Shaftel Diamonds logo and jeweler’s bench
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

Midas chain mini studs
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style Guide

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

Jewelry from NYC Jewelry Week 2024
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See Events

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.

Lugano Diamonds Greenwich Connecticut store
MajorsNov 18, 2025
Lugano Diamonds Files for Bankruptcy, Looking for Buyer

The Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.

Kathleen Ryan Dreamhouse Bad Fruit sculpture
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LA

The artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.

Suspects in murder of father and son jewelers in Chicago
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers

Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.

Jeffrey Bennett
GradingNov 17, 2025
IGI Announces New President of North America

Tiffany & Co. veteran Jeffrey Bennett has stepped into the role.

Robbins Brothers Pasadena store exterior
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena Flagship

The showroom is located in a historic 1920s building in the Playhouse District.

Rolex Perpetual 1908 watch with 18-karat yellow gold bracelet
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%

The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.

Napoleon Bonaparte diamond brooch
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates

A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.

Buccellati Étoilée earrings
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%

Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.

Silvia Furmanovich x Mellerio Butterflies in Flight Jewelry Box
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry Box

Furmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.

JCK Las Vegas trade show
Events & AwardsNov 14, 2025
JCK Names New Event Director

Jennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.

Adler’s Jewelry storefronts New Orleans
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to Close

Adler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.

Green Lake Jewelry Works Seattle interior
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle Studio

Founder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.

Leon V. Der Calousdian
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85

The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy