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TechnologyJul 31, 2018
The RealReal Opens Its Second Store
It is located in Los Angeles and includes a men’s shop.
The RealReal’s Los Angeles storefront (Image courtesy of The RealReal)
Los Angeles—The RealReal has opened its second brick-and-mortar store in Los Angeles.
Located at 8500 Melrose Ave. in West Hollywood, the 12,000-square-foot gives customers the chance to shop, consign and receive valuations.
It’s the second brick-and-mortar store for the company, which opened a New York City location last year after starting as an online-only seller. (The RealReal also operates eight consignment offices in cities around the country where customers can receive free valuations and drop off their goods.)
Unlike the New York outpost in the city’s SoHo neighborhood, the Los Angeles store, which is officially open today, boasts a 5,500-square-foot men’s store complete with a “sneakerdome,” watch bar with rare timepieces, and a suiting and tailoring area.
Catering to the needs of Los Angeles, the new store offers curbside consignment drop-off in addition to in-store services. It also provides its standard, free valuations from a team of gemologists, horologists and authentication specialists. 
Rounding out the new space is a 1,500-square-foot “handbag vault,” with wall-to-wall luxury handbags, personal styling services, expert workshops and a café that serves beverages and snacks.
To make the shopping and consigning experience as seamless as possible, The RealReal relies on RealReal 360, its proprietary technology that provides a “unified view” of inventory and customer history across all platforms, from online to in-store to mobile.
CEO and Founder Julie Wainwright said in a news release announcing the new store, “With the continued success of our SoHo flagship and pop-up shops, we’re excited to expand our brick-and-mortar footprint and give The RealReal another permanent home—on the West Coast. We’re excited to give shoppers and consignors in L.A. and surrounding areas access to our omnichannel business, unique brick-and-mortar experience and services, and team of experts.”
The announcement of the Los Angeles store opening comes on the heels of news that The RealReal recently closed on $115 million in Series G financing, bringing its total equity to $288 million.
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