Majors

WJA Is Getting the Jewelry World on Board for ‘March Is Me Month’

MajorsFeb 27, 2020

WJA Is Getting the Jewelry World on Board for ‘March Is Me Month’

Signet, Macy’s, Richline Group and Stuller are some of the big names participating in the consumer-facing campaign.

20200227_MarchisMe.jpg
This is the official logo for consumer jewelry campaign, “March is Me Month,” spearheaded by the Women’s Jewelry Association. Richline Group created the campaign assets.

New York—Earlier this year, the Women’s Jewelry Association announced its first consumer-facing jewelry marketing campaign, and now, several industry players are on board.

“March is Me Month” encourages women to buy jewelry for themselves—no occasion necessary.

Consisting of a logo, tagline and a brand guide, the campaign coincides with Women’s History Month and International Women’s Day on March 8.

Just ahead of the campaign’s launch next week, WJA has announced a slew of corporate partners who plan to market the campaign, whether through advertising, social media, e-mail communications to clients or in-store signage.

Participants include: the American Gem Society; Ben Bridge Jeweler; Citizen Watch America; Diamond Producers Association; Ella Stein Jewelry; Forevermark; Fred Meyer Jewelers; Hearts on Fire/Chow Tai Fook Group; Macy’s Inc.; Reeds Jewelers; Richline Group; Signet Jewelers; Sonya Ltd.; and Stuller, Inc.

Citizen will supply its retail partners with advertising initiatives and a social media campaign tailored to its product offerings.

It will also offer a 15 percent discount sitewide from March 6-9, the weekend coinciding with International Women’s Day, while Bulova will also offer a 15 percent discount sitewide from March 12-15.

WJA Executive Director Jennifer Markas said in a statement: “WJA is delighted these well-known and distinguished brands have joined us to promote the singular message that ‘March is Me Month.’

“The campaign was developed to connect with the consumers who wear our products. WJA and its partners are committed to empowering women to purchase jewelry for themselves.”

Citizen Watch America Chief Merchandising Officer Susan Chandler added, “We are excited to be a part of the ‘March Is Me Month’ initiative to inspire women everywhere to celebrate themselves.

“Women are independent and dedicated and should acknowledge their success and hard work. ‘March Is Me’ is much more than an opportunity for women to self-purchase; it’s an expression of empowerment. This is the time for her to take a moment, reflect and reward herself.”

The March is Me Month campaign collateral is available on the WJA website to all corporate members. A company’s brand messaging and specific fine jewelry product can be incorporated into the campaign.

Campaign hashtags are #MarchisMeMonth, #livebeautifully, #celebrateyou and #womensjewelryassociation.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Stock image of a gavel
CrimeDec 11, 2024
Former Tiffany & Co. Factory Supervisor Sentenced for Stealing Precious Metals

A federal judge gave Benjamin Preacher 59 days in jail, plus 10 months of home confinement and two years of supervised release.

Grader looking into microscope at IGI lab
GradingDec 11, 2024
IGI Set to Go Public Next Week

In a CNBC interview, CEO Tehmasp Printer discussed the IPO in India and what declining lab-grown diamond prices mean for the company.

Heuer Monaco Ref. 1133B
AuctionsDec 11, 2024
Sotheby’s Important Watches Sale Fetches $16.6M

The offering included vintage Rolexes, timepieces worn in “Titanic,” Steve McQueen's watch, and a special Citizen pocket watch.

ja nj btyb.jpg
Brought to you by
Advocacy and Excellence: How Jewelers of America Is Committed to Elevating Our Industry

For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.

Stephanie Gottlieb, Anna Harman, Stephanie Gottlieb x Studs Collection
CollectionsDec 11, 2024
Stephanie Gottlieb Brings Natural Diamonds to Studs

The 13-piece “Stephanie Gottlieb x Studs” collection is the piercing studio’s first fine jewelry offering to feature the gemstone.

Weekly QuizDec 05, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Exterior of Sauer’s Madison Avenue Store
IndependentsDec 10, 2024
Sauer Opens First U.S. Store

The Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.

Person at keyboard holding credit card
SurveysDec 10, 2024
Jewelry Among Top Sellers on Cyber Monday, Says Adobe

An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.

undefined.png
Brought to you by
Protecting Your Sparkle: Why Screening Has Become Essential

While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.

American Gem Trade Association and University of Arizona
Events & AwardsDec 10, 2024
AGTA Launches Scholarship for University of Arizona Geosciences Students

The inaugural Dick Greenwood Memorial Scholarship in Gems Science will cover the fall 2025 and spring 2026 semesters.

JA New York Show Entrance
Events & AwardsDec 10, 2024
JA New York To Debut 2 New Pavilions at Spring 2025 Show

A Piazza Italia pavilion will feature Italian designers and manufacturers while “MJSA Showcase” brings over a piece of the MJSA Expo.

Ray Griffiths and Ray Griffiths: The Works
CollectionsDec 09, 2024
Ray Griffiths’ First Coffee Table Book Spans 5 Decades of Design

“Ray Griffiths: The Works” tells the story of the master jeweler’s career, which started with an apprenticeship in Australia at age 15.

Movado campaign
FinancialsDec 09, 2024
Movado’s Q3 Sales Down 3% Amid ‘Challenging’ Environment

The retailer has been upping its marketing spend to drive revenue growth and brand awareness.

Treiber & Straub store Brookfield, Wisconsin
IndependentsDec 06, 2024
After 44 Years in Business, This Wisconsin Independent Is Closing

Mike Straub and John Treiber opened Treiber & Straub in 1980 with the goal of bringing Milwaukeeans the best jewelry brands.

Pantone Color of the Year Mocha Mousse
TrendsDec 06, 2024
Pantone’s Color of the Year Is a Delicious Mousse

The color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.

Cocoerow Fine Jewelry’s Kokoro Ant Pendant
CollectionsDec 06, 2024
Piece of the Week: Cocoerow Fine Jewelry’s ‘Kokoro’ Pendant

The Yoruba word for ant, “Kokoro” embodies the strength of womanhood in ant society while highlighting responsible sourcing.

Roberto Coin jewelry
FinancialsDec 06, 2024
Roberto Coin Acquisition Gives Watches of Switzerland a Boost in H1

The retailer’s jewelry sales doubled, with branded jewelry performing especially well.

Gold rings
FinancialsDec 05, 2024
Signet Jewelers’ Q3 Sales Slide Amid Slow Engagement Ring Sales, Tech Issues

The jewelry retailer addressed the lab-grown diamond “disruption,” the price of gold, and its holiday weekend performance.

Hand holding shopping bags
SurveysDec 05, 2024
Consumer Confidence Rises Again in November

A more positive view of the current labor market boosted the Conference Board’s index last month.

Michael S. Krzemnicki
Events & AwardsDec 05, 2024
Michael S. Krzemnicki to Receive 2024 Bonanno Award

The director of the Swiss Gemmological Institute (SSEF) will be honored for his impact on gemology and dedication to advancing the science.

1.png
Supplier BulletinDec 05, 2024
Join Us For Color's Premier Show: 2025 AGTA GemFair Tucson

Sponsored by 2025 AGTA GemFair Tucson

Gwen Beloti, Lisa Bridge, Eddie Plein, Anna Samsonova
Events & AwardsDec 05, 2024
BIJC Announces 2024 ‘Rock the Jewels’ Awards Winners

At the annual event, in its second year, the organization honored those making remarkable contributions to the jewelry industry.

For Future Reference Vintage turquoise necklace
TrendsDec 05, 2024
Amanda’s Style File: A Blue, Blue, Blue Month

Celebrate December babies with 20 pieces of jewelry featuring this month’s birthstones—turquoise, tanzanite, and zircon.

People outside holding shopping bags
SurveysDec 04, 2024
In-Store Shopping Outpaced Online Over the Holiday Weekend, Says NRF

A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.

Stock photo of diamonds
Lab-GrownDec 04, 2024
GJEPC Says Indian Trade Will Use FTC-Approved Terminology for Lab-Grown Diamonds

The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.

Grandview Klein Diamond Group Staff
SourcingDec 04, 2024
Designer Saul Fraiman Retires After 55 Years

The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.

30.101-carat very light pink diamond
AuctionsDec 04, 2024
30-Carat Pink Diamond Fetches $2.6M at Bonhams

The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.

John Willard Craiger mugshot
CrimeDec 03, 2024
Man Sentenced to Life in Prison for Murder of Florida Jeweler

John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy