Majors

Hearts On Fire Appoints New Sales Director

MajorsJul 10, 2025

Hearts On Fire Appoints New Sales Director

Vickie Rokkos has joined the jewelry company as its new national sales director of North America.

Vickie Rokkos
Vickie Rokkos is Hearts On Fire’s new national sales director of North America.
Boston—Hearts On Fire has appointed Vickie Rokkos as its new national sales director of North America.

Rokkos brings 20 years of experience in the luxury fashion and accessories industry to the role.

She has held senior leadership positions at Calvin Klein, Ralph Lauren, and the Movado Group.

Most recently, Rokkos served as the director of sales for timepieces and jewelry at Gucci, where she focused on wholesale growth.

In her new role, Rokkos will lead the company’s sales strategies, enhance customer engagement, and elevate the brand’s presence in key markets.

Her innovative approach and proven track record for growing business and relationships with luxury department and specialty stores in North America will play a crucial role in shaping the company’s future growth, said Hearts On Fire.

Rokkos will report to the brand’s president of North America, Rebecca Foerster.

“I am incredibly excited to welcome Vickie to our team,” Foerster said.

“Her expertise, leadership, and passion is a perfect fit to oversee our incredible sales team as we continue driving growth, strengthening relationships, and building momentum for the brand.”

Rokkos’ appointment is in line with Hearts On Fire’s plan to strengthen its North American leadership team as part of its multi-year brand transformation.

“It’s an exciting time to join Hearts On Fire during a pivotal global transformation,” Rokkos said.

“I’m looking forward to diving right in and partnering with our sales team and customers to ensure Hearts On Fire continues to shine as a modern, luxury fashion diamond jewelry brand in the finest North American retail stores.”

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