Hearts On Fire Rebrands, Releases Signature Collection
The rebrand includes a new visual identity, the opening of a retail concept, and the launch of the “Barre” collection.

The rebrand includes a new visual identity, the opening of a retail concept, and the launch of a signature collection as well as an updated website, social media presence, and visuals.
The brand’s modernized logo uses a contemporary color palette and a monogram intended to reflect the fluid nature of light, said the brand.
A new retail space was created with Joyce Wang, an acclaimed interior designer, and will open in Hong Kong this summer.
It was developed to present an open and welcoming diamond experience for customers, said the brand.
This retail concept will also be rolled out in its other key global locations, with the brand’s wholesale network undergoing a strategic upgrade worldwide.
“For almost three decades, Hearts On Fire has focused on our signature diamond cut, becoming renowned for the unparalleled light of our diamonds,” said Rita Maltez, global president of Hearts On Fire.
“We remain true to this DNA while furthering our unique vision to welcome and empower our audiences. We are excited about this new chapter that positions us as a true contemporary luxury brand, at the forefront of how diamond customers are evolving.”
Along with the rebrand, Hearts On Fire is releasing a new signature collection named “Barre.”
The collection was inspired by “the vibrant energy of the metropolis.”
Every piece in the collection features diamonds that appear to float due to the way they are set.

“Our ‘Barre’ collection epitomizes the new creative expression of Hearts On Fire, where we believe in wearing diamonds with ease and a little attitude, and in taking pleasure in the blazing beauty they bring to even the simplest moment,” said Yunjo Lee, chief creative officer at Hearts On Fire.
Debuting along with the “Light, Unleashed” campaign, the “floating” gemstones are meant to showcase the idea of diamonds that are set free, unleashing their brilliance and light.
The Barre collection is available at Hearts On Fire’s updated website and at selected retail stores.
The Latest

The company also noted record sales in the United States and a strong performance in its jewelry category.

The event, set for June 13-15, will feature educational presentations and guided visits to the state’s sapphire mines.

After the black enamel band became a best-seller for the brand, it has now launched an enamel ring personalization program.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.


The rapper and singer-songwriter will perform at Tao Beach on June 8.

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

Emergencies can happen anytime, anywhere , and Jewelers of America has what you need to be prepared for it all.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

The moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.

Breitling is reviving Gallet, which was founded in 1826 and is known for making watches used in the early days of long-distance travel.

Dubbed the “Mediterranean Blue,” this “remarkably rare” diamond will be part of Sotheby’s May jewelry auction in Geneva.

The American Gem Society now offers a Jewelry Evaluation Advisor designation as well as an updated Certified Sales Associate designation.

Smith explores why a qualified candidate might still not be right for the job.

The company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.

The “Series8” and “Attesa” collections will be grouped under Citizen Premier.

David Fager, a former systems engineer at the retailer, was promoted to the role.

From retailers to designers and the media, the fine jewelry industry recognized one another’s work and looked to the future.

Eleanor H. Yeh is the recipient of the eighth annual Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

Joseph Cavalcante takes on the dual role as the Spanish jewelry brand looks to expand further into the U.S. market.

The trade show has also upgraded its venue to the Caesars Forum Conference Center.

The Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.

Reeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.

The piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.

The Indian jewelry brand recently opened stores in Atlanta and Seattle.

CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.