Hearts On Fire Rebrands, Releases Signature Collection
The rebrand includes a new visual identity, the opening of a retail concept, and the launch of the “Barre” collection.

The rebrand includes a new visual identity, the opening of a retail concept, and the launch of a signature collection as well as an updated website, social media presence, and visuals.
The brand’s modernized logo uses a contemporary color palette and a monogram intended to reflect the fluid nature of light, said the brand.
A new retail space was created with Joyce Wang, an acclaimed interior designer, and will open in Hong Kong this summer.
It was developed to present an open and welcoming diamond experience for customers, said the brand.
This retail concept will also be rolled out in its other key global locations, with the brand’s wholesale network undergoing a strategic upgrade worldwide.
“For almost three decades, Hearts On Fire has focused on our signature diamond cut, becoming renowned for the unparalleled light of our diamonds,” said Rita Maltez, global president of Hearts On Fire.
“We remain true to this DNA while furthering our unique vision to welcome and empower our audiences. We are excited about this new chapter that positions us as a true contemporary luxury brand, at the forefront of how diamond customers are evolving.”
Along with the rebrand, Hearts On Fire is releasing a new signature collection named “Barre.”
The collection was inspired by “the vibrant energy of the metropolis.”
Every piece in the collection features diamonds that appear to float due to the way they are set.

“Our ‘Barre’ collection epitomizes the new creative expression of Hearts On Fire, where we believe in wearing diamonds with ease and a little attitude, and in taking pleasure in the blazing beauty they bring to even the simplest moment,” said Yunjo Lee, chief creative officer at Hearts On Fire.
Debuting along with the “Light, Unleashed” campaign, the “floating” gemstones are meant to showcase the idea of diamonds that are set free, unleashing their brilliance and light.
The Barre collection is available at Hearts On Fire’s updated website and at selected retail stores.
The Latest

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.


The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.

The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.

Goldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.

Longtime LVMH executive Michael Burke has stepped into the role.

Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.

Vickie Rokkos has joined the jewelry company as its new national sales director of North America.

Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.

Sponsored by Rio Grande Jewelry Supply

The “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.

Diamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.

They discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.

In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.