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James Avery to Donate $1M to Texas Hill Country Relief Efforts
The jewelry company is one of several contributing to relief efforts in the region after the recent floods.
James Avery is donating 100 percent of the proceeds from its "Deep in the Heart of Texas" charm to relief efforts following the floods in Texas.
Kerrville, Texas—James Avery said it will donate $1 million to support its home state of Texas after the recent floods.
The devastating floods over the Fourth of July weekend led to more than 100 deaths, including at least 84 deaths—56 adults and 28 children—in Kerr County, where James Avery is based.
At Camp Mystic, a summer camp for girls in Texas Hill Country, 27 campers and counselors died in the floods.
There are at least 161 people still missing in Kerr County, as of press time, with at least a dozen missing in other parts of the state.
“The recent floods in the Texas Hill Country and surrounding areas have had a devastating impact on our cherished hometown of Kerrville, Texas,” said the company in an Instagram post.
“In response, we are committing $1 million to support urgent needs in the community and the road to recovery ahead, focusing on food, shelter, mental health care, and other critical needs as they emerge.”
From now through Aug. 4, the company will also be donating 100 percent of the proceeds from its "Deep in the Heart of Texas" charm to its community and surrounding areas.
The charm retails for $59 in sterling silver and $330 in 14-karat yellow gold. The company is accepting backorders for the charm as of press time.
The devastating floods over the Fourth of July weekend led to more than 100 deaths, including at least 84 deaths—56 adults and 28 children—in Kerr County, where James Avery is based.
At Camp Mystic, a summer camp for girls in Texas Hill Country, 27 campers and counselors died in the floods.
There are at least 161 people still missing in Kerr County, as of press time, with at least a dozen missing in other parts of the state.
“The recent floods in the Texas Hill Country and surrounding areas have had a devastating impact on our cherished hometown of Kerrville, Texas,” said the company in an Instagram post.
“In response, we are committing $1 million to support urgent needs in the community and the road to recovery ahead, focusing on food, shelter, mental health care, and other critical needs as they emerge.”
From now through Aug. 4, the company will also be donating 100 percent of the proceeds from its "Deep in the Heart of Texas" charm to its community and surrounding areas.
The charm retails for $59 in sterling silver and $330 in 14-karat yellow gold. The company is accepting backorders for the charm as of press time.
“This charm has always celebrated the pride and resilience of our state, and now, it carries a deeper meaning,” the company said.
“To all those affected, we send our love, strength, and heartfelt prayers. And to the first responders and neighbors who have stepped in with open hands and open hearts, we offer our deepest gratitude.”
James Avery is one of several jewelry brands offering to help in the recovery efforts.
Kendra Scott, another Texas-based jewelry company, will be donating 100 percent of the proceeds from its “Everlyne” bracelets to recovery efforts. The bracelet is sold out online as of press time.
The company is also collecting donations at its stores in Austin, Dallas, Houston, and San Antonio, Texas.
The locations will be accepting clean adult and children’s clothing, diapers, toiletries, cleaning supplies, and toilet paper.
The Kendra Scott Foundation will also be making a donation to the Kerr County Flood Relief Fund.
“We are devastated by the recent flooding in Kerrville and throughout Central Texas, and the heartbreaking and unimaginable loss experienced by so many. Texas is our home, and we stand with our neighbors during this difficult time,” said the company in an Instagram post.
“As the community begins to rebuild, we remain committed to standing beside them in the days and weeks to come. We are also incredibly grateful to the first responders, volunteers, and local organizations who are showing up with strength and compassion when it’s needed most.”
Susan Cohen of Circa 1700 is hosting a jewelry auction, with proceeds going to the Texas Hill Country Disaster Relief Fund via the Red Cross.
The brand is auctioning a small “Secret Talisman” orb in 18-karat yellow gold.
The orb can be customized, from the gemstones to the hidden enamel rebus on the interior panel.
Those interested can bid in the comment section of this Instagram post.
The auction is going on now through July 11 at 5 p.m. PT.
Texas-based Sylvie Jewelry will also be donating to the relief efforts.
“As Kerrville is the hometown of one of our employees, the tragic flooding there has been on our minds and hearts,” said a spokesperson in an email to National Jeweler.
“We are donating and encouraging our followers, fellow brands, and retail partners to donate to the relief efforts at Camp Mystic as they are still searching for missing campers as well as local relief funds like the Kerr County Flood Relief Fund that helps locals who are still searching for their family members or who need other forms of help.”
Jeff’s Jewelry, an independent in Conroe, Texas, is collecting donations up until today to bring to a donation drop off center in Kerrville.
The store is collecting bottled water, toilet paper, and diapers.
“We at Jeff’s Jewelry are saddened by the events that have transpired in Kerrville and surrounding areas. As parents of young children, our hearts are heavy for the families impacted by the devastating floods,” said the jeweler in an Instagram post.
Valobra Master Jewelers, a family-owned jeweler in Houston, is also collecting donations.
Now through July 12, 100 percent of the proceeds from the sale of huggie earrings will be donated to the Kerr County Flood Relief Fund.
“We continue to pray and support search and rescue efforts in every way possible. Our hearts are with you, Texas” said the jeweler in an Instagram post.
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