SRK Announces Its Natural Diamonds Are Now Carbon-Negative
This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The company’s diamond-making process is now climate-positive, meaning SRK has achieved negative carbon footprint per carat.
According to the World Economic Forum, a carbon-negative designation requires a company to remove more carbon dioxide from the atmosphere than it emits.
SRK said it is the first company in the global diamond industry to achieve this.
In the past year, it has reduced its carbon footprint by more than 112 percent per carat.
SRK has, in that time, recorded emissions of negative 0.239 kg CO₂e per carat of natural diamond.
On average, 160 kg of greenhouse gases are released per polished carat of mined diamond, according to a 2019 report for the Diamond Producers Association, which became the Natural Diamond Council in 2020.
Across SRK’s full operations, the total emissions organizational carbon footprint has dropped to negative 893 MTCO2e (metric tons of carbon dioxide equivalent), it said.
“At SRK, we have always believed that true luxury isn’t just about what you create—it is about what you contribute, what you give back,” said Shreyans Dholakia, entrepreneur and brand custodian at SRK.
“Achieving diamond crafting with negative carbon footprints is not just a milestone for us, but a message to the world: beauty and responsibility can, and must, go hand in hand.”
SRK said its data has been independently verified and validated by ISO certification body Deutsch Quality Systems (India) Pvt. Ltd., ensuring compliance with international standards.
SRK announced the achievement on World Decarbonization Day, celebrated annually on June 25.
To mark the milestone, the company released the second edition of its Pure Impact Report, a summary of its environmental and sustainability efforts.
The report explains SRK’s approach to renewable energy, waste reduction, water recycling, and ethical sourcing.
SRK said its solar-powered infrastructure and net-zero energy-certified buildings are proof that luxury can “lead with heart and succeed with purpose.”
To read the new Pure Impact Report or learn more about SRK’s sustainability efforts, visit its website.
The Latest

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.


The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

Sponsored by De Beers Group

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
























