SRK Announces Its Natural Diamonds Are Now Carbon-Negative
This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

The company’s diamond-making process is now climate-positive, meaning SRK has achieved negative carbon footprint per carat.
According to the World Economic Forum, a carbon-negative designation requires a company to remove more carbon dioxide from the atmosphere than it emits.
SRK said it is the first company in the global diamond industry to achieve this.
In the past year, it has reduced its carbon footprint by more than 112 percent per carat.
SRK has, in that time, recorded emissions of negative 0.239 kg CO₂e per carat of natural diamond.
On average, 160 kg of greenhouse gases are released per polished carat of mined diamond, according to a 2019 report for the Diamond Producers Association, which became the Natural Diamond Council in 2020.
Across SRK’s full operations, the total emissions organizational carbon footprint has dropped to negative 893 MTCO2e (metric tons of carbon dioxide equivalent), it said.
“At SRK, we have always believed that true luxury isn’t just about what you create—it is about what you contribute, what you give back,” said Shreyans Dholakia, entrepreneur and brand custodian at SRK.
“Achieving diamond crafting with negative carbon footprints is not just a milestone for us, but a message to the world: beauty and responsibility can, and must, go hand in hand.”
SRK said its data has been independently verified and validated by ISO certification body Deutsch Quality Systems (India) Pvt. Ltd., ensuring compliance with international standards.
SRK announced the achievement on World Decarbonization Day, celebrated annually on June 25.
To mark the milestone, the company released the second edition of its Pure Impact Report, a summary of its environmental and sustainability efforts.
The report explains SRK’s approach to renewable energy, waste reduction, water recycling, and ethical sourcing.
SRK said its solar-powered infrastructure and net-zero energy-certified buildings are proof that luxury can “lead with heart and succeed with purpose.”
To read the new Pure Impact Report or learn more about SRK’s sustainability efforts, visit its website.
The Latest

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.


In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.

The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.

Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.