Majors

HK Designs, Fantasy Diamond Ink Global Licensing Agreement

MajorsAug 15, 2018

HK Designs, Fantasy Diamond Ink Global Licensing Agreement

HK Designs will help grow the footprint of the Endless Diamond Touch Setting in the United States and globally.

20180815_Endless-Diamond.jpg
A pendant from Fantasy Diamond Corp.’s Endless Diamond collection

New York—Diamond jewelry manufacturer H.K. Designs has signed an agreement with Fantasy Diamond Corp. to be the exclusive manufacturer and supplier of Endless Diamond and its Touch Set diamond setting.

The Endless Diamond Touch Setting uses individual, hand-set diamonds to create a smooth, solitaire appearance that appears larger than a single stone. Diamonds that are Touch Set fit together continuously without prongs or grooves.

Through the partnership, H.K. Designs will seek to elevate the brand’s presence in the United States as well as expand its footprint globally.

The company said it currently is working on new Touch Set bridal and fashion collections, which will be available in 10-karat, 14-karat and 18-karat gold, as well as platinum.

Coinciding with the news, H.K. Designs also announced it has appointed Joyce DeNatale as vice president of sales and Donna Cutillo as senior merchandiser.

The company manufactures and distributes to department stores, major and regional retailers and independent jewelers across the country.

“We are excited to add Fantasy Diamond’s patented products to our current portfolio,” said H.K. Designs President and Founder Hasu Dholakia. “We believe this partnership will open new avenues of growth and expansion for both organizations. We are also very pleased to have Joyce DeNatale and Donna Cutillo join our team. Their experience and strong product knowledge of Touch Setting will enhance our ability to continue the success and support the continuity of the Touch Set and Endless Diamond product.”

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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