The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
Borsheims announces trio of promotions
Marketer Amanda Green, buyer Julie McAlpine and manager Mandi Dragon all are moving up in the company.

Omaha, Neb.--Borsheims, a company ultimately controlled by a man known for his penchant for promoting women to top positions, announced Monday that three female team members are moving up within the company.
Mandi Dragon is Borsheims new gift sales manager, a position that retailer has had before but hasn’t filled in a while.
She has been with Borsheims for two years, previously working as the manager at the Borsheims Boutique, the outlet store the retailer opened in fall 2013 in Gretna, Neb. but ultimately ended up closing. A native of Ralston, Neb., Dragon has a bachelor’s in organizational sociology and sociology of minorities from the University of Nebraska at Omaha.
Amanda Green now is in the new role of marketing manager for the retailer after serving as a marketing specialist and senior marketing specialist, while Julie McAlpine has been promoted to director of merchandise. McAlpine replaces Karen Goracke, who vacated the director of merchandise position when she took over as CEO from Susan Jacques.
Green has been with Borsheims since 2008, graduating from the University of Nebraska at Omaha with a bachelor’s in communication. She is a member of the American Marketing Association.
McAlpine has been with Borsheims for 18 years, working as a buyer nearly the entire time. She holds a bachelor’s from the University of Nebraska Lincoln and an MBA from the University of Nebraska at Omaha. She also holds a graduate diamonds diploma from the Gemological Institute of America and is working toward becoming a graduate gemologist (GG).
Borsheims is part of Berkshire Hathaway, the holding company chaired by billionaire investor Warren Buffett. Buffett is known for being outspoken on his views about women’s potential and their being integral to success in business.
The Latest

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Sponsored by The INSTORE Jewelry Show 2025


Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.

The trade-only event will host its debut fair in the Emerald City later this month.

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Inspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.