The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
Borsheims announces trio of promotions
Marketer Amanda Green, buyer Julie McAlpine and manager Mandi Dragon all are moving up in the company.

Omaha, Neb.--Borsheims, a company ultimately controlled by a man known for his penchant for promoting women to top positions, announced Monday that three female team members are moving up within the company.
Mandi Dragon is Borsheims new gift sales manager, a position that retailer has had before but hasn’t filled in a while.
She has been with Borsheims for two years, previously working as the manager at the Borsheims Boutique, the outlet store the retailer opened in fall 2013 in Gretna, Neb. but ultimately ended up closing. A native of Ralston, Neb., Dragon has a bachelor’s in organizational sociology and sociology of minorities from the University of Nebraska at Omaha.
Amanda Green now is in the new role of marketing manager for the retailer after serving as a marketing specialist and senior marketing specialist, while Julie McAlpine has been promoted to director of merchandise. McAlpine replaces Karen Goracke, who vacated the director of merchandise position when she took over as CEO from Susan Jacques.
Green has been with Borsheims since 2008, graduating from the University of Nebraska at Omaha with a bachelor’s in communication. She is a member of the American Marketing Association.
McAlpine has been with Borsheims for 18 years, working as a buyer nearly the entire time. She holds a bachelor’s from the University of Nebraska Lincoln and an MBA from the University of Nebraska at Omaha. She also holds a graduate diamonds diploma from the Gemological Institute of America and is working toward becoming a graduate gemologist (GG).
Borsheims is part of Berkshire Hathaway, the holding company chaired by billionaire investor Warren Buffett. Buffett is known for being outspoken on his views about women’s potential and their being integral to success in business.
The Latest

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Sponsored by American Gem Trade Association


In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.

Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

The mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.

Honest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.

QVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.

The brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.

Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.

Sponsored by Stratus Estate Buyers

Cloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.

Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.

Etsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.




















