The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
Socially Engineered Shipping Scheme Hits Jewelry Industry
The perpetrators are mining information from company websites and Facebook in order to appear legitimate when placing fraudulent orders for high-end items, the JSA warns.
New York--A group of perpetrators are calling jewelry companies and faking their identities in order to trick them into shipping out high-end items, the Jewelers Security Alliance said in a special alert issued late last week.
JSA President John J. Kennedy said that while the exact number of perpetrators is unknown, the shipping scam is the work one of one fairly large singular group believed to be operating in the United States and targeting jewelry firms in the Northeast and Southeast.
He said that both suppliers and retailers are potential victims, with the perpetrators using what’s called social engineering to try to fool their victims into shipping out high-end merchandise.
Social engineering is defined as the use of deception to manipulate individuals to divulge confidential or personal information that may be used for fraudulent purposes. In May of this year, the FBI released a public service announcement about social engineering being used in business email compromise attacks, which cost businesses globally more than $5 billion between October 2013 and December 2016.
But, electronic contact is not part of the current scam that’s impacting jewelers and suppliers, Kennedy said.
Instead, the perpetrators are using the phone, calling suppliers pretending to be jewelers, or targeting multi-store retail chains posing as a store manager or employee of another branch.
They will contact the retail store or supplier with a great deal of knowledge about the company, like names of employees, shipping procedures, inventory in stock and SKU numbers.
While some of the information is obtained via phone calls made prior, much is mined from the internet, including the store’s website and the social media profiles of the business owner and his or her employees.
Then the perpetrator will ask for the supplier or store to ship certain high-end items--Kennedy said mainly large diamonds and high-value watches--overnight, with the goal of diverting the package en route by changing the shipping address to an address of their choice.
Sometimes when the fraud is being committed at a multi-store retail chain, the perpetrator will give an address that he or she claims belongs to a customer or salesperson and asks for the item to be sent there instead of the store.
Kennedy said while he has seen this type of fraud before, he has never seen it happening at the level it is right now.
There have been about a dozen attempts in the last two weeks
“We are putting this out now because we see it as rampant,” Kennedy said of the alert the JSA issued Friday.
He said that the amount of information now available on the internet is a “very large” contributor to criminals’ ability to socially engineer scams today.
And while Kennedy acknowledges that businesses need to be present on the internet to market themselves today, he says jewelers should carefully consider each piece of information that goes online.
“I feel jewelers are putting far too much information out online,” he said. “The more you put out there, the more you are at risk.”
The JSA has five additional recommendations for jewelers and suppliers to help them avoid becoming a victim of this shipping scheme.
1) Employees need to confirm to whom they are speaking. If someone is on the line whom the employee does not know, he or she should excuse themselves immediately and say they will have to call them back. Employees also can call back after the order or request is made to confirm that it’s legitimate.
Either way, the employee should not use the number given to them by the caller and, instead, call the actual phone number of the business, obtained via Google or elsewhere.
2) Be wary of calls that come from blocked or “unknown” numbers.
3) Alert employees that they should not be fooled into giving out inappropriate information to callers asking questions about personnel or procedures. The perpetrators want to find out as much as they can about a supplier or retailer in order to sound legitimate.
4) Strictly limit the procedures that allow for a change of address on shipments. For example, some firms have only one person who can authorize a change of address or have told the shipping company that all packages on which an address change is attempted should be returned to them.
5) Kennedy also recommended Monday that jewelers or suppliers never give out tracking numbers for packages they are shipping.
The Latest

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.


The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

The special-edition piece marks the 140th anniversary of the iconic beverage brand.

Here are 13 small charms to inspire your layered looks this summer.

Found by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.

Our Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.

The group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.

Ilana McCabe is Signet’s vice president of public relations and brand communications.

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

The approval means the retailer is on track to exit bankruptcy proceedings this summer.






















