Senior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
AWCI Will Offer Watch Battery Class to Atlanta Show Attendees
Certified Master Watchmaker Tom Schomaker will show students how to service watches to boost store revenue and improve customer service.

Atlanta—The American Watchmakers-Clockmakers Institute is offering Atlanta Jewelry Show attendees a full-day class on watch band and battery service.
Led by Certified Master Watchmaker Tom Schomaker, the 8-hour, hands-on “Making Money with Watch Bands & Batteries” class will delve into the ins-and-outs of replacing watch batteries and adjusting watch bands.
Schomaker, the AWCI’s principal watchmaking instructor, will show students all the necessary technical skills as well as how to avoid damaging a timepiece’s intricate inner components.
Topics will include tool preparation and maintenance, cell replacement, case opening, and electrical tests.
Attendees will receive a complimentary Bergeon tool kit and an assortment of Sony watch batteries from Kessler Batteries.
The Atlanta Jewelry Show will be held March 2 to 4 at the Cobb Galleria Centre, with a pre-show conference held March 1.
The watch class will take place Friday, March 1 from 8:30 a.m. to 6:15 p.m EST. The cost to register is $595.
For more information or to register, visit AWCI’s website.
The Latest

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.


A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The jeweler’s largest store yet is set to open in Little Rock next fall.

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.