Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
JFC Gala After-Party to Feature Singer Calum Scott
Bulova is sponsoring his performance after Facets of Hope on Sunday, June 3.

Las Vegas—Rounding out a jam-packed week of jewelry events scheduled for Las Vegas market week, Jewelers for Children has announced the details of its Facets of Hope after-party.
The Facets of Hope gala is scheduled for Sunday, June 3 at Mandalay Bay. The after-party, sponsored by Hallmark Jewelry for the third year in a row, will immediately follow at 9 p.m.
Singer and songwriter Calum Scott will appear at the beginning of the after-party to perform a three-song set sponsored by Bulova.
Scott’s debut album, “Only Human,” reached the No. 1 spot on iTunes in more than 20 countries. In total, his songs have been streamed over 1 billion times.
He was nominated for a Brit Award in the “Best Single” category for his cover of Robyn’s “Dancing On My Own,” which has gone platinum in five countries.
Bulova’s relationship with Scott comes through its “Tune of Time” project, which encompasses a series of short videos that highlight the creative journeys of emerging artists.
“Calum is a true talent that Bulova is proud to work with,” Bulova President Jeffrey Cohen said. “Making him available for an appearance at the Facets of Hope after-party will be an honor and a real highlight of the evening.”
In addition to Scott’s performance, the after-party jewelry event will feature desserts, themed drinks and entertainment. Hallmark Jewelry also will provide Hallmark cards for attendees to sign that will go to children in need via JFC’s partner organizations.
Katy Briggs, Senior Licensing Manager for Hallmark Global Brand Licensing, said, “The Facets of Hope after-party has grown every year, and Hallmark Jewelry is proud to be the continuing sponsor of the event. It’s a great opportunity for us to reinforce the Hallmark Jewelry brand and educate the attendees about our involvement with JFC.”
Attendees of the Facets of Hope jewelry event can attend the after-party. Those unable to attend the gala who wish to go to the after-party can purchase tickets for $150 by contacting JFC.
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