Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Retail academy to offer pre-show, holiday prep
The Edge Retail Academy will hold two conferences this year to help retailers develop their trade show and holiday season preparation strategies using The Edge software.
Las Vegas--The Edge Retail Academy will hold two conferences this year, one in Las Vegas and the other in Florida, to help retailers develop their trade show and holiday season preparation strategies using The Edge software.
The first conference is scheduled for Thursday, May 28, at Caesar’s Palace in Las Vegas, one day before the JCK Las Vegas show begins.
Titled “Show Me the Money,” the one-day session will focus on developing usable, effective strategies for the show, with topics including inventory, hiring new vendors, purchasing new products, launching and displaying new products, and ongoing vendor and product management.
Training specialists and presenters from the Academy also will show participants how to use The Edge software to improve both efficiency and performance when it comes to inventory management.
“We’ll help (jewelers) create a plan--one that works specifically for them and their store--so they can hit the show floor running,” said Academy co-founder and President David Brown. “They’ll learn what to buy, how to buy it, and how to present it to their customers. They’ll have a solid, targeted plan, so they won’t waste a minute of their JCK visit.”
The second conference is a three-day affair, scheduled for Oct. 11 to 13 at Howey-In-The Hills, Fla.
“Make It A Ho-Ho-Holiday” will help jewelers prepare for the all-important fourth quarter/holiday season with strategies on holiday inventory, business management, handling the holiday traffic and “clienteling”--optimizing the customer’s in-store experience in order to boost sales.
For more information or to enroll in either conference, visit the Edge Retail Academy’s website, or contact Becka Johnson Kibby at 714-925-2456 or becka@edgeretailacademy.com.
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