The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
Couture collaborates to build watch segment
The trade show has announced a strategic partnership with consulting agency Kaiser Time to help it grow its luxury watch category.
New York--Couture has announced a strategic partnership with consulting agency Kaiser Time to help the trade show grow its luxury watch category.
With more than 30 years of relationships established with both prestigious watch brands and retailers alike, Kaiser Time is well positioned to help develop Couture’s strategic initiatives in this market, show organizers said.
Kaiser Time founder Steven Kaiser was an owner and executive in the watch industry for more than 25 years before launching his eponymous company 15 years ago and using his established connections to bring a number of products and services to the industry.
“When carefully considering potential areas of growth for Couture, we came to the conclusion that the luxury watch category is a natural fit with our existing community of designer fine jewelry brands,” said Couture Show Director Gannon Brousseau. “Steven’s experience, expertise and acumen in this category are unsurpassed. We are confident that Steven and his incredibly capable team are going to be instrumental in helping us achieve the very ambitious, yet very precise, goals that we have for the future of our event.”
Couture is scheduled for Thursday, May 28 through Monday, June 1 at the Wynn Las Vegas.
At the upcoming show, existing brands like Bulgari, Chopard and Bell & Ross will be joined by incoming watch companies TAG Heuer, Baume & Mercier, Hermes, Gucci and Tudor.
Also exhibiting at Couture 2015 are Porsche Designs, Ernst Benz, Shinola and Waltham.
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