He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The Smart Lab: Why Your Website Is an Integral Part of Reopening
It is an online representation of your brand and the perfect place to launch your store’s reopening campaign, Emmanuel Raheb writes.
But first things first, it’s important to have a proper reopening campaign.
Whether or not your business has been able to operate online during the pandemic, your customers need to know that your brick-and-mortar store is back up and running. Without a campaign that reaches them, it’s safe to say they will assume you’re still closed.
Your website is the perfect place to launch this campaign, and here’s why.
Websites as a Path to Success
In general, an informative and navigable website is important to the success of any business.
This, in part, is largely due to the increasing trend of online shopping, which has only gotten more and more popular the last few months as the pandemic has kept people away from physical stores.
Considering your website is all the general public has had to look at during this period, it’s probable that these computer habits they’ve built these months will continue, making your website the premier location for updates on your business.
While an updated and respectable website is Business 101, it’s even more crucial now since our months-long dependence on websites has increased their general importance and relevance.
Websites as Brand Representation
Because of this recent reliance on a website to make most purchases, not only are people shopping online more than ever but they’re also expecting more than ever from websites.
With consumers unable to visit your brick-and-mortar store these past few months, your website became your strongest source of brand representation.
Hopefully, you understood the importance of a website during COVID-19 and invested time and effort into making it better.
The short-term effect: having built your website as a representation for your brand during an online-heavy time means that you’re already on firmer footing regarding outreach when you utilize it for your reopening campaign.
The long-term effect: even though your website upgrades were born out of necessity, the work you put into it during the pandemic will be something for which you’re eternally grateful.
Websites as a Marketing Tool
For shoppers who haven’t been on your website for a while, this is a great chance to have this new and improved version of it be part of a larger reopening campaign.
This will increase the hype surrounding your reopening and hopefully, in-store foot traffic as well.
What better way to let people know that you’re back in business than with a bang?
And that’s where your website comes in, drawing more and more people toward it, having it be something more than just a landing page, and letting that speak for the passion and ingenuity behind your brand.
The Latest
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
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A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
Ho Brothers offers scalable solutions for the future of custom jewelry.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
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One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.