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Stuller adds new features to website
The Lafayette, La.-based manufacturer said the enhancements, which include changes to Stuller Showcase and the 3C program, were based on jeweler feedback.
“It’s important that we continue to make doing business with Stuller as easy as possible and that includes our website experience,” Chief Marketing Officer Kevin Metz said of the recent changes to Stuller.com.
Lafayette, La.--Stuller Inc. announced recently that it has a number of “major” new features to its website in response to requests from its customers.
The upgrades to Stuller.com include:
--Stuller Showcase: The manufacturer removed any mention of its own name while in showcase mode in order to give jewelers more control over their branding and experience;
--Chain suggestions: A selection of suggested chains now accompany hundreds of pendants on the website;
--Search mountings by stone: Jewelers now can input a stone’s shape, size and desired product type and have the results filtered by those criteria; and
--Flexible 3C designs and semi-mount customization: Retailers can see the changes made to a flexible style in real time through easy step-by-step customization options.
Steven Domingue, Stuller’s digital executive director, said more enhancements are coming to the website in the future, also driven by customer feedback.
Founded in 1970 by Matthew Stuller, Stuller is headquartered in Lafayette, La. and manufacturers a wide range of goods for more than 40,000 jewelry professionals worldwide.
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