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PGI creates consumer-facing website
PlatinumJewelry.com features jewelry styles and trends, as well as stories and guides, for shoppers looking to buy platinum jewelry.
New York--The Platinum Guild International is aiming to bring consumers closer to purchasing platinum jewelry with a new website designed specifically for them.
Two other tabs on the website are dedicated to showcasing platinum jewelry styles.
Engagement rings are housed under the Engagement tab, which also offers stories including “How to find the diamond shape that’s right for you” and “How to buy the right platinum engagement ring: A guy’s guide.”
The Jewelry tab offers a broader range of fashion pieces, as well as stories such as “Going platinum with Nina Garcia” and “7 stunning platinum jewelry styles stolen from the red carpet.”
The fourth and final tab is The Facts, and provides visitors with information on how to care for platinum jewelry, how to match an engagement band with a wedding ring and how to find the right diamond shape.
The bottom of the website is dedicated to social media imagery and asks users to “Get social with us.” It features Instagram images of people wearing platinum jewelry, from engagement rings to fashion pieces.
Consumers are invited to submit images by using the hashtag #beplatinum, as the site has a social aggregator that pulls in all of the mentions and displays them in that section of the site.
BePlatinum.com also is responsive, meaning consumers can access it from their mobile devices.
In addition, PGI-USA is asking jewelry suppliers and designers to submit pieces of platinum jewelry for consideration for a feature placement on the site as the “Platinum Jewel of the Day.”
Submissions can be sent to sberry@pgiglobal.com.
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