Policies & IssuesJul 07, 2025
Higher Tariffs Set to Take Effect Aug. 1, Officials SayThe announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.
IndependentsNov 20, 2018
Day’s Jewelers Opens First Freestanding Store
The independently owned chain’s newest addition in Nashua, New Hampshire is its eighth overall.
Day’s Jewelers eighth store in Nashua, New Hampshire is its first freestanding location.
Waterville, Maine—Day’s Jewelers expanded its retail presence this month with a store in New Hampshire, the company’s second in the state and eighth overall.
The latest addition to the family-owned chain is in Nashua; its sister New Hampshire store is in Manchester and its other six locations are in Maine.
The Nashua branch is unique to Day’s because it’s the company’s first freestanding location and was designed from the ground up to reflect the company’s style and way of business.
Design features include copper trim on the exterior and a large glass entrance.
“Shopping for jewelry and gemstones should be fun, exciting and non-intimidating,” Day’s President and co-owner Jeff Corey said. “We designed this store to provide an enjoyable experience for our customers. Day’s is a family jewelry store where mom, dad, kids and even the family dog will feel welcome and comfortable.”
Exemplifying this attitude is the store’s dedicated children’s play area, as well as a refreshment and lounge area.
There is also a repair and design center where clients can watch goldsmith and designer Julio Lopez, a 40-year industry veteran, and his team at work in the service department, which even includes services like a computer engraving system for glass and metal, laser technology, and minor watch repairs and battery replacement.
Valentin Sierra, a 12-year Day’s veteran who has previously managed two other store locations, is the Nashua store manager.
Joseph Corey, vice president of store operations, said: “Uncompromising service has been the backbone of Day’s Jewelers for over 100 years. I was very careful to select highly experienced professionals, who truly care about people, to serve guests in our Nashua store.”
RELATED CONTENT: 50 Jewelers/50 States: MaineThe store will carry unique, one-of-a-kind pieces as well as a wide selection of diamond and colored gemstone jewelry and the basics, including moderately priced fashion jewelry in sterling silver and gold.
The retailer is also the exclusive jeweler for De Beers’ Forevermark diamond brand in Maine and New Hampshire.
Day’s, which was established in 1914 in Portland, Maine and is headquartered in Waterville, said the majority of the 150 people who helped construct the store’s exterior and interior are from the southern New Hampshire area where the Nashua store is located.
Fulcrum Associates out of Amherst, New Hampshire was the general contractor, with assistance from Ouellet Construction out of Brunswick, Maine.
More on Independents
The Latest
MajorsJul 07, 2025
Natural Diamond Council CEO David Kellie To Step DownKellie, who joined the organization in 2019, will remain in his role through the end of 2025.
CrimeJul 07, 2025
7 Suspects Charged in California Jewelry Store BurglaryPolice officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Events & AwardsJul 07, 2025
Applications Open for Ella Klein Internship The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-NegativeThis past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From YepremThe brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New CampaignThe online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive DirectorShe will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
