The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
Jimmy West, Longtime LJG Executive Director, Dies at 72
West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

He was 72.
Born Aug. 28, 1953, West worked as a radio station disc jockey and program director for two different stations and as a paper engineer for a company that made children’s pop-up books before joining LJG, as per his LinkedIn profile.
In August 1979, he started at LJG, a cooperative of independent jewelers founded in 1958.
West’s first job was in the art department where he worked on the organization’s mailers.
Longtime LJG member Nate Morgan of Morgan’s Jewelers in Salt Lake City, Utah, said that as people retired or moved on, West took on more responsibilities, eventually rising to the role of executive director.
“As Jimmy became the director, he kept all the responsibilities under his thumb and always made things run smoothly,” Morgan said in a statement shared by LJG.
“What a great person Jimmy was, and I am proud to say we were friends. RIP.”
LJG said West’s dedication, wisdom, and steady presence helped shape the organization.
He also helped secure its future via his “tireless” commitment to its succession plan.
“That transition was not without its challenges, but Jimmy was always there—steady, patient, and generous with his time and knowledge,” the organization said. “Without him, it simply wouldn’t have happened.”
West retired in 2023 after 44 years with LJG and was celebrated with a dinner organized in his honor.
Following his passing, the organization is asking anyone with memories of, stories about, or photos of West to send them to Director of Operations Allison Jacobi at allison@leadingjewelersguild.net.
“We hope he knew, truly knew, how much he meant to every one of us,” LJG said.
“Jimmy, you will be deeply and forever missed, we know that you are reunited with your dear Barbara.”
The Latest

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.


A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

The association selected eight recipients for the funding program, which is in its second year.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Falling oil prices were a factor in the slight month-over-month improvement.

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

The new watch commemorates Pokémon’s 30th anniversary.

The luxury retailer is now called Exemplar Luxury Group.

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

The new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.

All active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.























