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These Watch Brands Are Heading to Couture This Year
Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
Couture and Time to Watches shared the current lineup of watch brands set to exhibit at the inaugural showcase.
New York—Couture and Time to Watches have announced the lineup of watch brands attendees can expect to see at the upcoming trade show.
Couture announced late last year that it was partnering with Time to Watches to present a curated selection of watch brands.
It will be open to all Couture show attendees, with the show running from May 27-31 at the Wynn Las Vegas.
The showcase will be located in the main ballroom.
The exhibiting brands range from storied watchmakers to new-age and independent companies.
Baume & Mercier, recently acquired by Damiani Group, will be at the show, alongside Nivada Grenchen, a “cult favorite” popular with neo-vintage enthusiasts.
Vulcain, inventor of the wristwatch alarm and a favorite among U.S. presidents, will be there, as well as British company Dennison Watch, a winner in the Grand Prix d’Horlogerie de Genève (GPHG)’s “Challenge” category known for its contemporary look and natural stone dials.
German watchmaker Junghans, a “beacon of Bauhaus clarity,” will be exhibiting as well.
Related stories will be right here …
Couture announced late last year that it was partnering with Time to Watches to present a curated selection of watch brands.
It will be open to all Couture show attendees, with the show running from May 27-31 at the Wynn Las Vegas.
The showcase will be located in the main ballroom.
The exhibiting brands range from storied watchmakers to new-age and independent companies.
Baume & Mercier, recently acquired by Damiani Group, will be at the show, alongside Nivada Grenchen, a “cult favorite” popular with neo-vintage enthusiasts.
Vulcain, inventor of the wristwatch alarm and a favorite among U.S. presidents, will be there, as well as British company Dennison Watch, a winner in the Grand Prix d’Horlogerie de Genève (GPHG)’s “Challenge” category known for its contemporary look and natural stone dials.
German watchmaker Junghans, a “beacon of Bauhaus clarity,” will be exhibiting as well.
Watch brands with big, bold designs will also head to the show floor.
Bell & Ross, known for its aviation-inspired architectural designs, and U-Boat, with its “unapologetic” Italian designs, will exhibit alongside avant-garde and GPHG award-winning brand Ikepod and Ciga Design, which creates sculptural mechanical watches.
Michele, with its “distinctly modern and feminine energy,” will be in attendance, as will Utinam Besançon, which turns mechanical clocks into collectible design objects.
Independent watchmakers like BA111OD, a Swiss brand focusing on accessible luxury, will exhibit alongside Fortis Watches, known for its purpose-built timepieces.
Zannetti Independent Watchmaker, founded in Rome in 1982, will showcase its limited-edition, handcrafted timepieces that blend technical excellence with artistic vision.
Rapport London will also be in attendance, bringing its watch winders and storage solutions.
Additional brands will be announced in the coming months.
The curation of contemporary watch brands will complement Couture’s fine jewelry offerings, said organizers.
“Watchmaking has long been an important part of the Couture experience, and our collaboration with Time to Watches allows us to deepen that conversation,” said Gannon Brousseau, executive vice president, Emerald.
“Their thoughtful curation introduces exciting new energy and creativity while remaining perfectly aligned with the level of excellence our community expects.”
While watch brands have exhibited at Couture previously, this is the inaugural year for this partnership.
"Bringing Time to Watches to Las Vegas within the Couture universe is a natural step for us,” said Christian Wipfli, Time to Watches’ managing director.
“Couture gathers the most important U.S. retailers, media and influencers, making it the ideal setting to present a selective vision of contemporary watchmaking and to connect our brands with a highly engaged audience.”
Launched in 2022, Time to Watches takes place annually during Geneva Watch Week in April. It is open to the trade as well as the general public.
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