Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyEvents & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This Year
Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
Couture and Time to Watches shared the current lineup of watch brands set to exhibit at the inaugural showcase.
New York—Couture and Time to Watches have announced the lineup of watch brands attendees can expect to see at the upcoming trade show.
Couture announced late last year that it was partnering with Time to Watches to present a curated selection of watch brands.
It will be open to all Couture show attendees, with the show running from May 27-31 at the Wynn Las Vegas.
The showcase will be located in the main ballroom.
The exhibiting brands range from storied watchmakers to new-age and independent companies.
Baume & Mercier, recently acquired by Damiani Group, will be at the show, alongside Nivada Grenchen, a “cult favorite” popular with neo-vintage enthusiasts.
Vulcain, inventor of the wristwatch alarm and a favorite among U.S. presidents, will be there, as well as British company Dennison Watch, a winner in the Grand Prix d’Horlogerie de Genève (GPHG)’s “Challenge” category known for its contemporary look and natural stone dials.
German watchmaker Junghans, a “beacon of Bauhaus clarity,” will be exhibiting as well.
Related stories will be right here …
Couture announced late last year that it was partnering with Time to Watches to present a curated selection of watch brands.
It will be open to all Couture show attendees, with the show running from May 27-31 at the Wynn Las Vegas.
The showcase will be located in the main ballroom.
The exhibiting brands range from storied watchmakers to new-age and independent companies.
Baume & Mercier, recently acquired by Damiani Group, will be at the show, alongside Nivada Grenchen, a “cult favorite” popular with neo-vintage enthusiasts.
Vulcain, inventor of the wristwatch alarm and a favorite among U.S. presidents, will be there, as well as British company Dennison Watch, a winner in the Grand Prix d’Horlogerie de Genève (GPHG)’s “Challenge” category known for its contemporary look and natural stone dials.
German watchmaker Junghans, a “beacon of Bauhaus clarity,” will be exhibiting as well.
Watch brands with big, bold designs will also head to the show floor.
Bell & Ross, known for its aviation-inspired architectural designs, and U-Boat, with its “unapologetic” Italian designs, will exhibit alongside avant-garde and GPHG award-winning brand Ikepod and Ciga Design, which creates sculptural mechanical watches.
Michele, with its “distinctly modern and feminine energy,” will be in attendance, as will Utinam Besançon, which turns mechanical clocks into collectible design objects.
Independent watchmakers like BA111OD, a Swiss brand focusing on accessible luxury, will exhibit alongside Fortis Watches, known for its purpose-built timepieces.
Zannetti Independent Watchmaker, founded in Rome in 1982, will showcase its limited-edition, handcrafted timepieces that blend technical excellence with artistic vision.
Rapport London will also be in attendance, bringing its watch winders and storage solutions.
Additional brands will be announced in the coming months.
The curation of contemporary watch brands will complement Couture’s fine jewelry offerings, said organizers.
“Watchmaking has long been an important part of the Couture experience, and our collaboration with Time to Watches allows us to deepen that conversation,” said Gannon Brousseau, executive vice president, Emerald.
“Their thoughtful curation introduces exciting new energy and creativity while remaining perfectly aligned with the level of excellence our community expects.”
While watch brands have exhibited at Couture previously, this is the inaugural year for this partnership.
"Bringing Time to Watches to Las Vegas within the Couture universe is a natural step for us,” said Christian Wipfli, Time to Watches’ managing director.
“Couture gathers the most important U.S. retailers, media and influencers, making it the ideal setting to present a selective vision of contemporary watchmaking and to connect our brands with a highly engaged audience.”
Launched in 2022, Time to Watches takes place annually during Geneva Watch Week in April. It is open to the trade as well as the general public.
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
Weekly QuizSep 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th AnniversaryThe association will mark the milestone at its convention next month.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to RetireBernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California StoreThe relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley AwardThe American Gem Society presented the annual award to a former president of its board.
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to TransformationThe “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement AwardJewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.
PodcastsSep 16, 2026
Episode 9: Remembering Cindy EdelsteinTwo special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares CollectionMcCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.
