MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine Jewelry
The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
Stuller shared its new offerings at its booth at JCK Las Vegas, including new lab-grown diamond shapes and a mini engraving machine.
Las Vegas—Stuller’s booth was abuzz at JCK Las Vegas this year, packed with attendees ready to see what the jewelry manufacturer has to offer this year, and its offerings are a sign of the trends.
Stuller introduced new fancy shaped lab-grown diamonds, including elongated ovals, old mine elongated cushions, and octagons, which are available in both faceted and step-cut styles.
Natural diamonds are newly available in the old mine elongated cushion shape as well, a style that has been gaining traction, especially after Taylor Swift’s August 2025 engagement to Travis Kelce.
Stuller introduced new fancy shaped lab-grown diamonds, including elongated ovals, old mine elongated cushions, and octagons, which are available in both faceted and step-cut styles.
Natural diamonds are newly available in the old mine elongated cushion shape as well, a style that has been gaining traction, especially after Taylor Swift’s August 2025 engagement to Travis Kelce.
Stuller’s new fancy shaped lab-grown diamonds are available in both traditional faceted and step-cut styles.
A selection of colored lab-grown gemstones from Stuller. New shades include magenta, periwinkle, and mauve.
There are also new lab-grown gemstone colors, including magenta, periwinkle, and mauve.
While the demi-fine category is not new for Stuller, the company has expanded its demi-fine offerings amid the high price of gold and consumers who are feeling pinched by ongoing inflation, with more sterling silver, 18-karat plated, 14-karat filled, and vermeil options.
The category appeals to customers “seeking attainable luxury and versatile everyday styling,” the company said.
Stuller has expanded its demi-fine jewelry offerings.
At the show, Stuller also introduced a new gemstone selector set, designed to help customers visualize gemstone shapes and sizes, particularly proportion and scale.
The set, pictured below, features emerald, round, pear, oval, square, and marquise-shaped stones.
The selector’s custom gray interior and exterior were designed to minimize wear-and-tear, with a magnetic closure on the outer box for easy storage, Stuller said.
This new gemstone selector set helps customers better visualize gemstone shapes and sizes, Stuller said.
It’s also added a new assortment of lightweight and ultralightweight band styles to its Classic Lightweight Bands selling system.
The collection is available in white and yellow gold, and features several profiles, including flat, half-round, knife-edge, and concave silhouettes, with details like milgrain and beveled edges.
Stuller expanded its assortment of lightweight and ultralightweight bands.
Stuller also made additions to its Piece by Piece selling systems, including a streamlined core assortment and a modern vintage expansion, which includes several settings, such as “Tulipset,” claw-prong bezel-style, accented half-bezel, and hidden halo-style settings.
The new SLC Mini Laser Engraver
The new SLC Mini Laser Welder
As for tools, Stuller now offers the SLC Mini Laser Engraver.
The company said the compact laser engraving system is intended for precise engraving on rings and flat pieces. The mini machine has a touch-screen interface.
Also new this year is the SLC Mini Laser Welder, a compact machine with an integrated camera and a large touch display.
It’s ideal for ring sizing, stone setting, retipping prongs, and more, Stuller said.
Editors' Picks
Sponsored by
More on Majors
The Latest
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
Weekly QuizJul 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice GraduateThe graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th ConventionThe event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in BotswanaThe yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”
Events & AwardsJul 15, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
CollectionsJul 15, 2026
Pomellato’s New High Jewelry Is LiberatingBold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”
IndependentsJul 14, 2026
Foundrae Opens First Standalone Store Outside USThe New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.
ColumnistsJul 14, 2026
Sherry Smith: What Today’s Jewelry Consumer Is Telling Us Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.
TrendsJul 14, 2026
Amanda’s Style File: Shoulder Dusters These long, fluid drop earrings are sure to catch the eye.
CrimeJul 14, 2026
Man Charged in $1M Jewelry Store Heist Lands on FBI Most Wanted ListAlberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.
Events & AwardsJul 14, 2026
Conference on Mining, Sustainability Kicks Off in NYCInitiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”
Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown DiamondsThe designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.
SourcingJul 13, 2026
De Beers Announces Potential Layoffs, 2-Year Production Pause at VenetiaThe diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 ShowThe annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
