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Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine Jewelry
The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
Stuller shared its new offerings at its booth at JCK Las Vegas, including new lab-grown diamond shapes and a mini engraving machine.
Las Vegas—Stuller’s booth was abuzz at JCK Las Vegas this year, packed with attendees ready to see what the jewelry manufacturer has to offer this year, and its offerings are a sign of the trends.
Stuller introduced new fancy shaped lab-grown diamonds, including elongated ovals, old mine elongated cushions, and octagons, which are available in both faceted and step-cut styles.
Natural diamonds are newly available in the old mine elongated cushion shape as well, a style that has been gaining traction, especially after Taylor Swift’s August 2025 engagement to Travis Kelce.
Stuller introduced new fancy shaped lab-grown diamonds, including elongated ovals, old mine elongated cushions, and octagons, which are available in both faceted and step-cut styles.
Natural diamonds are newly available in the old mine elongated cushion shape as well, a style that has been gaining traction, especially after Taylor Swift’s August 2025 engagement to Travis Kelce.
Stuller’s new fancy shaped lab-grown diamonds are available in both traditional faceted and step-cut styles.
A selection of colored lab-grown gemstones from Stuller. New shades include magenta, periwinkle, and mauve.
There are also new lab-grown gemstone colors, including magenta, periwinkle, and mauve.
While the demi-fine category is not new for Stuller, the company has expanded its demi-fine offerings amid the high price of gold and consumers who are feeling pinched by ongoing inflation, with more sterling silver, 18-karat plated, 14-karat filled, and vermeil options.
The category appeals to customers “seeking attainable luxury and versatile everyday styling,” the company said.
Stuller has expanded its demi-fine jewelry offerings.
At the show, Stuller also introduced a new gemstone selector set, designed to help customers visualize gemstone shapes and sizes, particularly proportion and scale.
The set, pictured below, features emerald, round, pear, oval, square, and marquise-shaped stones.
The selector’s custom gray interior and exterior were designed to minimize wear-and-tear, with a magnetic closure on the outer box for easy storage, Stuller said.
This new gemstone selector set helps customers better visualize gemstone shapes and sizes, Stuller said.
It’s also added a new assortment of lightweight and ultralightweight band styles to its Classic Lightweight Bands selling system.
The collection is available in white and yellow gold, and features several profiles, including flat, half-round, knife-edge, and concave silhouettes, with details like milgrain and beveled edges.
Stuller expanded its assortment of lightweight and ultralightweight bands.
Stuller also made additions to its Piece by Piece selling systems, including a streamlined core assortment and a modern vintage expansion, which includes several settings, such as “Tulipset,” claw-prong bezel-style, accented half-bezel, and hidden halo-style settings.
The new SLC Mini Laser Engraver
The new SLC Mini Laser Welder
As for tools, Stuller now offers the SLC Mini Laser Engraver.
The company said the compact laser engraving system is intended for precise engraving on rings and flat pieces. The mini machine has a touch-screen interface.
Also new this year is the SLC Mini Laser Welder, a compact machine with an integrated camera and a large touch display.
It’s ideal for ring sizing, stone setting, retipping prongs, and more, Stuller said.
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