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Sally Morrison to Depart De Beers This Summer
Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
Sally Morrison, who has been marketing diamonds for decades, will leave De Beers Group later this summer. Former Movado Group marketing executive Shefali Murdia has joined the company as U.S. general manager of natural diamonds.
New York—Sally Morrison will leave De Beers Group later this summer after decades of promoting diamonds for the company.
The news, first reported last week by The Jewelry Wire, comes ahead of Anglo American’s pending sale of De Beers Group.
Morrison could not be reached for comment on her departure by deadline but in a statement shared by De Beers the veteran marketer said she is leaving to “pursue new projects.”
“I have greatly valued the opportunities I have had at De Beers and am very proud of what we have achieved together. Most recently, the reintroduction of category marketing and the launch of the Desert Diamonds campaign have been particular highlights,” she said.
Morrison continued, “De Beers is a very special place to work because of the nature of the business and its close partnerships with the countries where it operates.
“It has been a privilege to be part of a team that brings the stories of Botswana, Canada, Namibia, and South Africa to consumers, and I certainly plan to remain in touch with these valued colleagues.”
Related stories will be right here …
The news, first reported last week by The Jewelry Wire, comes ahead of Anglo American’s pending sale of De Beers Group.
Morrison could not be reached for comment on her departure by deadline but in a statement shared by De Beers the veteran marketer said she is leaving to “pursue new projects.”
“I have greatly valued the opportunities I have had at De Beers and am very proud of what we have achieved together. Most recently, the reintroduction of category marketing and the launch of the Desert Diamonds campaign have been particular highlights,” she said.
Morrison continued, “De Beers is a very special place to work because of the nature of the business and its close partnerships with the countries where it operates.
“It has been a privilege to be part of a team that brings the stories of Botswana, Canada, Namibia, and South Africa to consumers, and I certainly plan to remain in touch with these valued colleagues.”
In advance of Morrison’s departure, Shefali Murdia, who spent the last three years heading global marketing for Movado Group, has joined De Beers.
Her title is U.S. general manager of natural diamonds.
Murdia has more than a decade of luxury marketing experience with brands including Estee Lauder, French wines and spirits producer Pernod Ricard, and distributor Proximo Spirits, her LinkedIn profile shows.
De Beers said Murdia’s “experience across premium and luxury categories, and her understanding of how to connect brands with modern consumers, will be invaluable as we continue to strengthen the position of natural diamonds in the U.S. market.”
Morrison has been marketing diamonds since the early 2000s and has been with De Beers on and off since 2011, working as chief marketing officer for Forevermark and, later, for Lightbox, De Beers’ now-defunct lab-grown diamond brand.
She was named director of PR for natural diamonds in 2020 and later elevated to U.S. natural diamonds market lead, ahead of the 2025 launch of the Desert Diamonds beacon program.
“I want to congratulate Sally Morrison for her outstanding contribution to De Beers,” said Sandrine Conseiller, CEO of De Beers Brands.
“Her leadership, category expertise, and deep commitment have helped shape De Beers’ success in the U.S. market and across some of our most important partnerships.”
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