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The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
Seen right is Sylvie Jewelry co-founder and designer Sylvie Levine, wearing her engagement ring that inspired the designs in the “Encore” collection.
Dallas—Sylvie Jewelry debuted its “Encore” bridal collection at JCK last month, alongside its new Custom Atelier tool to customize engagement rings.
The Encore collection draws inspiration from the Texas-based brand’s co-founder and Belgain-born designer Sylvie Levine’s personal engagement ring.
The collection, crafted in 18-karat yellow gold and platinum, was designed with a luxury feel to appeal to higher-end shoppers, a demographic giants like Signet Jewelers and Brilliant Earth have also been drawing in.
Before Levine began designing jewelry for the brand, she was designing for herself. This collection returns to those designs that use pure artistic instinct, free from trends and constraints, said the brand.
This collection marks the first time Levine has shared her private design language that she previously only reserved for herself.
“I created this collection for others, but also for myself,” said Levine.
“Designing my ring with my husband was a moment of complete freedom, an uninhibited expression of vision. That confidence never left me. Now, I take that same confidence with me wherever I go, and whenever I look down at my ring. I wanted other women to feel that same power.”
The Encore collection draws inspiration from the Texas-based brand’s co-founder and Belgain-born designer Sylvie Levine’s personal engagement ring.
The collection, crafted in 18-karat yellow gold and platinum, was designed with a luxury feel to appeal to higher-end shoppers, a demographic giants like Signet Jewelers and Brilliant Earth have also been drawing in.
Before Levine began designing jewelry for the brand, she was designing for herself. This collection returns to those designs that use pure artistic instinct, free from trends and constraints, said the brand.
This collection marks the first time Levine has shared her private design language that she previously only reserved for herself.
“I created this collection for others, but also for myself,” said Levine.
“Designing my ring with my husband was a moment of complete freedom, an uninhibited expression of vision. That confidence never left me. Now, I take that same confidence with me wherever I go, and whenever I look down at my ring. I wanted other women to feel that same power.”
The “Sylvie” ring is a mirror image of Sylvie Levine’s personal engagement ring, with an emerald-cut diamond bezel-set in the center and 0.92 carats of thin baguette diamonds set in half bezels down the 18-karat yellow gold band ($11,640, all prices do not include center stone).
The 18-karat yellow gold “Briella” ring centers on an emerald-cut diamond flanked by east-west-set tapered baguette diamonds totaling 0.52 carats ($7,285).
The “Josie” ring uses the “Encore” five-stone setting with 1.40 carats of radiant-cut side stones set in 18-karat yellow gold with a radiant-cut diamond at the center ($12,255).
The “Zaila” engagement ring features a half-bezel-set emerald-cut diamond flanked by channel-set graduating baguette diamonds totaling 1.06 carats ($10,965).
Encore uses 18-karat yellow gold and platinum in designs that use bolder diamonds and more sculptural forms.
The brand said this collection is its highest expression of craftsmanship and design, highlighting that it is not entry-level, but luxury designed with conviction.
“Encore represents a turning point for use,” said Gary Levine, president of Sylvie Jewelry.
“This collection invites a different kind of customer and a different kind of conversation, giving our retail partners the opportunity to lead with intention and offer something truly elevated.”
The collection includes 10 pieces that retail from $5,000 to $12,500, not including the center stones.
It debuted at JCK and will be available exclusively through Sylvie Jewelry’s authorized retailers.
Those interested in becoming a Sylvie Jewelry partner can inquire via the form here.
During Las Vegas Jewelry Market Week, Sylvie Jewelry also announced the launch of its Custom Atelier, a digital custom design tool, reflecting its continued investment in becoming a digitally forward brand.
Part of the brand’s Partner Portal for authorized retailers, the tool introduces a more intuitive, visual, and connected way for sales associates to submit customers’ custom design requests directly to the Sylvie team.
The Custom Atelier lives under the Partner Portal where ordering, brand education, digital marketing, and now custom designs live in one connected environment.
It was built to extend Sylvie Jewelry’s creative space to its retail partners, giving sales associates the ability to collaborate alongside the Sylvie design team as if they were working together in the studio.
“Custom design has always been a meaningful part of what we offer, and our Custom Atelier brings that process into a space that feels as thoughtful as the pieces themselves,” Sylvie.
“We wanted to give our retail partners a tool that mirrors the way we design, with intention, with detail, and with care. This platform invites them into our atelier, where their customer’s vision and our craftsmanship come together.”
Gary added, “Custom design can be one of the most rewarding parts of a sale, but it can also be one of the most complex. Our Custom Atelier removes that friction. It gives our partners a clear, guided process and gives their customers a more confident path to a piece that feels entirely their own.”
The Custom Atelier will be available to authorized retailers in August.
Sylvie Jewelry is also slated to introduce a consumer-facing version of the Custom Atelier on its website later this year.
This addition will extend the brand’s custom design experience directly to the end customer, which it said, drives meaningful traffic to authorized retailers in a new and engaging way.
More information on the consumer-facing version of the Custom Atelier will be available in the coming months.
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