Events & AwardsOct 22, 2025
Hillsborough Antique Show Gets New OwnerEvents & AwardsOct 29, 2025
Couture Partners With Time to Watches
The company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
Geneva-based Time to Watches will exhibit at the next Couture show, set to take place May 27-31, 2026 at the Wynn Las Vegas.
New York—Couture announced this week that it is partnering with Time to Watches to debut a selection of luxury timepieces at the 2026 Couture show.
Time to Watches will present a “curated selection” of watch brands in an exhibition space at the Wynn Las Vegas.
It will be open to all show attendees, Couture organizers said.
Time to Watches Managing Director Christian Wipfli and a team of watch industry professionals are selecting the brands and organizing the exhibition.
The exact location of the show, as well as the brands that will exhibit, will be announced in the future.
Launched in 2022, Time to Watches is a show that takes place annually during Geneva Watch Week in April.
It is open to the trade as well as the general public.
The event is focused on showcasing the work of established and emerging innovative timepiece brands in “an exciting atmosphere that fosters meaningful engagement and discourse,” the company said.
“After many successful editions of Time to Watches in the world’s watchmaking capital, it was natural to extend our event experience to the world’s ‘No. 1 Market’ and offer brands a unique opportunity to unleash their business potential,” Wipfli said.
“The collaboration with Couture was an obvious choice, as this high-end event was a perfect fit with what Time to Watches has achieved in Geneva.”
Related stories will be right here …
Time to Watches will present a “curated selection” of watch brands in an exhibition space at the Wynn Las Vegas.
It will be open to all show attendees, Couture organizers said.
Time to Watches Managing Director Christian Wipfli and a team of watch industry professionals are selecting the brands and organizing the exhibition.
The exact location of the show, as well as the brands that will exhibit, will be announced in the future.
Launched in 2022, Time to Watches is a show that takes place annually during Geneva Watch Week in April.
It is open to the trade as well as the general public.
The event is focused on showcasing the work of established and emerging innovative timepiece brands in “an exciting atmosphere that fosters meaningful engagement and discourse,” the company said.
“After many successful editions of Time to Watches in the world’s watchmaking capital, it was natural to extend our event experience to the world’s ‘No. 1 Market’ and offer brands a unique opportunity to unleash their business potential,” Wipfli said.
“The collaboration with Couture was an obvious choice, as this high-end event was a perfect fit with what Time to Watches has achieved in Geneva.”
Although Couture has previously hosted other watch exhibitors, show organizers said they are focused on growing the presence of timepieces at the 2026 event.
JCK and Luxury also have announced a new watch section for next year’s show. Called Timepieces at Luxury, it will include a few watch brands that exhibited at Couture this year.
Couture organizers said the addition of Time to Watches is aligned with the show’s mission of identifying brands that represent an elevated level of craftsmanship and design.
“Their passion for timepieces, coupled with their in-depth knowledge of the market, make Time to Watches the perfect partners for strategically growing this category within the Couture ecosystem,” said Gannon Brousseau, executive vice president of Emerald, the company that owns the Couture show.
“Our retail partners are seeking the most creative, imaginative and unique points-of-view in the jewelry they present to their clients; the timepieces they opt to carry in their stores need to reflect this same vision.”
Couture 2026 will take place at the Wynn Las Vegas from May 27 (beginning at 6 p.m.) through May 31.
Registration for the event will open early next year.
More on Events & Awards
The Latest
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGoldMatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
