“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
Adam Graham Now Director of Sales at Joshua J
The industry veteran will handle the western regions of the United States and Canada.

Los Angeles--Joshua J Fine Jewelry has announced the appointment of Adam Graham to director of sales for the western regions of the United States and Canada.
Graham will handle all retail accounts from Illinois west in the United States, and all of western Canada.
Graham has a long history in the jewelry industry.
Most recently he worked as the director of sales and marketing at Omi Gems. He’s also served in executive positions at Erica Courtney, the American Gem Trade Association, Saks Fifth Avenue, Rapaport and the American Gem Society.
In 2017 he received the AGS Sallie Morton Award in recognition of his service to the AGS guilds over the years. He is the current president of the Orange County guild.
“I am very excited about this opportunity because the breadth of this collection offers something for everyone, including an unparalleled level of support in luxury jewelry, and a private-label program in bridal and fashion that is truly a no-brainer,” Graham said in a press release. “Any retail jeweler will benefit immensely from the product and market intelligence resources available to them through Joshua J.”
Joshua J Fine Jewelry is a wholesale jewelry company with private-label jewelry available in the bridal and fashion categories. It also sells loose diamonds and does custom manufacturing.
“We are very pleased to have Adam join our team,” said owner Joshua Javaheri. “He brings a wealth of experience, relationships and knowledge that will not only be an asset for our company, but will be an excellent resource for our clients.”
Graham can be reached at adam@joshuaj.com or by calling (213) 624-0111.
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