Bremer Jewelry to Reveal Renovated Store
The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The jeweler, founded in 1953, will reveal its renovated 7,000-square-foot store at a grand reopening bridal event next week.
The new space includes an expanded showroom and bridal area, a jewelry repair department, a more inviting shopping experience, and an enhanced selection of engagement rings, fine jewelry, and gifts, said the jeweler.
Owners Justin and Julie May said their vision for the remodel was “to ensure that everyone feels welcomed, valued, and celebrated at Bremer, and that they receive the absolute best service around.”
"We believe that everyone deserves to experience the joy of fine jewelry," said Justin May.
He continued, "This remodel is about more than expanding our showroom; it's about ensuring that every individual who walks through our doors knows they belong here. We want Peoria to know that we are committed to being the best we can be because they deserve that; our community has given so much to us, and this is our way of giving back."
The Mays, who enjoy supporting local charities and celebrating milestones with the customers in their community, said they see the store as “a gathering place where families and friends can come together to commemorate life's most precious moments.”
"We can't wait to welcome everyone into this stunning new space," said Julie May.
"Every detail has been designed with our guests in mind, creating an atmosphere of attainable luxury and warmth. We believe we have the best employees around and they are passionate about providing an unforgettable experience for our guests. No matter what you're shopping for, we want you to leave feeling special."
Bremer Jewelry will host a grand reopening bridal event from April 24-26 at its store, located at 4707 N University St. in Peoria, Illinois.
Customers who spend $3,500 during the promotional weekend will receive a free Yeti item.
A ribbon cutting will take place April 25 at 10 a.m.
The jeweler also has a location in Bloomington, Illinois.
For more information, visit the Bremer Jewelry website.
The Latest

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.


The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.























