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The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.
West Chester, Pennsylvania-based QVC Group announced Thursday that it is laying off 900 employees in the United States, which is about 5 percent of its global workforce of 17,000.
West Chester, Pa.—QVC Group is laying off hundreds of employees who work for QVC and HSN in the United States and plans to cut additional jobs overseas.
Announced Thursday, the layoffs impact 900 employees in the U.S., about 5 percent of QVC Group’s total global workforce of 17,000, as stated in its annual report for 2024 filed with the Securities and Exchange Commission.
Many of those layoffs took effect immediately last week, the company said, while some employees will stay on with QVC Group for a few months to help with the relocation of HSN.
QVC Group announced in late January that it was closing HSN’s offices and studios in St. Petersburg, Florida, as part of its restructuring plan, and moving the network to West Chester, Pennsylvania, where it will broadcast out of the same studio as QVC.
QVC Group, which has operations in China, Germany, Italy, Japan, Poland, and the United Kingdom, will be cutting jobs overseas as well, though it is not clear at this time exactly how many international employees will be affected.
The company said, “We will be sharing the details with potentially affected individuals and, where applicable, engaging in negotiations with relevant employee representation bodies, in accordance with local laws.
“If consultation processes are required … no changes in that market will be effective until those processes are completed.”
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Announced Thursday, the layoffs impact 900 employees in the U.S., about 5 percent of QVC Group’s total global workforce of 17,000, as stated in its annual report for 2024 filed with the Securities and Exchange Commission.
Many of those layoffs took effect immediately last week, the company said, while some employees will stay on with QVC Group for a few months to help with the relocation of HSN.
QVC Group announced in late January that it was closing HSN’s offices and studios in St. Petersburg, Florida, as part of its restructuring plan, and moving the network to West Chester, Pennsylvania, where it will broadcast out of the same studio as QVC.
QVC Group, which has operations in China, Germany, Italy, Japan, Poland, and the United Kingdom, will be cutting jobs overseas as well, though it is not clear at this time exactly how many international employees will be affected.
The company said, “We will be sharing the details with potentially affected individuals and, where applicable, engaging in negotiations with relevant employee representation bodies, in accordance with local laws.
“If consultation processes are required … no changes in that market will be effective until those processes are completed.”
Formerly known as Qurate Retail, QVC Group is the parent company of two longstanding home shopping networks—QVC and HSN.
QVC’s parent company, then called Liberty Interactive Corp., bought HSN in 2017.
The deal was intended to help both networks scale up and allow them to combine resources and cut costs in the face of rising competition from online sellers.
QVC Group also has felt the effect of consumers “cutting the cord,” getting rid of live television in favor of streaming services.
In 2024, QVC Group’s sales declined 5 percent year-over-year, and it recorded a significant increase in operating loss to $809 million.
According to National Jeweler’s annual State of the Majors report, QVC Group’s jewelry and watch revenue has also been on the decline in recent years, slipping from an estimated $326 million in 2022 to $304 million in 2023 to $293 million in 2024.
In this year’s $100 Million Supersellers list, which will be out in mid-May and ranks the top jewelry sellers in North America, QVC Group sits at No. 23, down from No. 22 last year.
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