CollectionsMay 22, 2024
Pandora’s New Jewelry Collection Reimagines the EssentialsCollectionsOct 21, 2024
Pandora Turns Things Upside Down in New ‘Stranger Things’ Collection
The capsule collection is inspired by friendship and connection, with a nod to ‘80s fashion.
Pandora has a new capsule collection inspired by the Netflix hit “Stranger Things.”
Copenhagen, Denmark—Pandora has a new capsule collection inspired by Netflix’s spooky hit “Stranger Things.”
The series, set in the 1980s, follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
The 12-piece collection “celebrates the strong bonds of friendships, as well as the importance of finding one’s community, especially for those who may feel like outsiders and outcasts,” said Pandora.
The jewels give a nod to ‘80s fashion and notable moments in the show, with a focus on the power of connection, said the company.
Fans of the series will spot Demogorgon jewels, pieces with the Hellfire Club logo, and references to the Upside Down.
The collection features charms, bracelets, rings, and earrings, including shareable friendship rings and glow-in-the-dark charms.
SEE: The New Pandora x Stranger Things Collection
The series, set in the 1980s, follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
The 12-piece collection “celebrates the strong bonds of friendships, as well as the importance of finding one’s community, especially for those who may feel like outsiders and outcasts,” said Pandora.
The jewels give a nod to ‘80s fashion and notable moments in the show, with a focus on the power of connection, said the company.
Fans of the series will spot Demogorgon jewels, pieces with the Hellfire Club logo, and references to the Upside Down.
The collection features charms, bracelets, rings, and earrings, including shareable friendship rings and glow-in-the-dark charms.
SEE: The New Pandora x Stranger Things Collection
A few of the jewels in Pandora’s new Stranger Things capsule collection pay homage to the Demogorgon, a mythical creature from the series.
The collection focuses on the bonds of friendship and the importance of community, said Pandora.
This glow-in-the-dark charm ($85), seen from both sides, is a nod to the Upside Down, the alternate dimension in the series.
The 12-piece collection also includes shareable friendship rings and other Stranger Things-inspired charms.
“Netflix is an ideal partner for Pandora. They create powerful cultural moments and connect deeply with fan passions,” said Serena De Maio, vice president of brand strategy at Pandora.
“From the bold spirit of the Hellfire Club to the nostalgic charm of the '80s, we have designed and crafted a collection that is sure to captivate fans and leave a lasting impression.”
Series star Millie Bobby Brown was once a Pandora ambassador, appearing in a 2019 campaign.
The Pandora x Stranger Things Collection will be available in Pandora stores and online on Oct. 24.
The pieces range in price from $75 to $175.
The fifth and final season of Stranger Things is expected to be released next year.
Editors' Picks
Sponsored by
More on Collections
The Latest
MajorsApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
