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Pandora Turns Things Upside Down in New ‘Stranger Things’ Collection
The capsule collection is inspired by friendship and connection, with a nod to ‘80s fashion.
Pandora has a new capsule collection inspired by the Netflix hit “Stranger Things.”
Copenhagen, Denmark—Pandora has a new capsule collection inspired by Netflix’s spooky hit “Stranger Things.”
The series, set in the 1980s, follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
The 12-piece collection “celebrates the strong bonds of friendships, as well as the importance of finding one’s community, especially for those who may feel like outsiders and outcasts,” said Pandora.
The jewels give a nod to ‘80s fashion and notable moments in the show, with a focus on the power of connection, said the company.
Fans of the series will spot Demogorgon jewels, pieces with the Hellfire Club logo, and references to the Upside Down.
The collection features charms, bracelets, rings, and earrings, including shareable friendship rings and glow-in-the-dark charms.
SEE: The New Pandora x Stranger Things Collection
The series, set in the 1980s, follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
The 12-piece collection “celebrates the strong bonds of friendships, as well as the importance of finding one’s community, especially for those who may feel like outsiders and outcasts,” said Pandora.
The jewels give a nod to ‘80s fashion and notable moments in the show, with a focus on the power of connection, said the company.
Fans of the series will spot Demogorgon jewels, pieces with the Hellfire Club logo, and references to the Upside Down.
The collection features charms, bracelets, rings, and earrings, including shareable friendship rings and glow-in-the-dark charms.
SEE: The New Pandora x Stranger Things Collection
A few of the jewels in Pandora’s new Stranger Things capsule collection pay homage to the Demogorgon, a mythical creature from the series.
The collection focuses on the bonds of friendship and the importance of community, said Pandora.
This glow-in-the-dark charm ($85), seen from both sides, is a nod to the Upside Down, the alternate dimension in the series.
The 12-piece collection also includes shareable friendship rings and other Stranger Things-inspired charms.
“Netflix is an ideal partner for Pandora. They create powerful cultural moments and connect deeply with fan passions,” said Serena De Maio, vice president of brand strategy at Pandora.
“From the bold spirit of the Hellfire Club to the nostalgic charm of the '80s, we have designed and crafted a collection that is sure to captivate fans and leave a lasting impression.”
Series star Millie Bobby Brown was once a Pandora ambassador, appearing in a 2019 campaign.
The Pandora x Stranger Things Collection will be available in Pandora stores and online on Oct. 24.
The pieces range in price from $75 to $175.
The fifth and final season of Stranger Things is expected to be released next year.
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