CollectionsMay 22, 2024
Pandora’s New Jewelry Collection Reimagines the EssentialsCollectionsOct 21, 2024
Pandora Turns Things Upside Down in New ‘Stranger Things’ Collection
The capsule collection is inspired by friendship and connection, with a nod to ‘80s fashion.
Pandora has a new capsule collection inspired by the Netflix hit “Stranger Things.”
Copenhagen, Denmark—Pandora has a new capsule collection inspired by Netflix’s spooky hit “Stranger Things.”
The series, set in the 1980s, follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
The 12-piece collection “celebrates the strong bonds of friendships, as well as the importance of finding one’s community, especially for those who may feel like outsiders and outcasts,” said Pandora.
The jewels give a nod to ‘80s fashion and notable moments in the show, with a focus on the power of connection, said the company.
Fans of the series will spot Demogorgon jewels, pieces with the Hellfire Club logo, and references to the Upside Down.
The collection features charms, bracelets, rings, and earrings, including shareable friendship rings and glow-in-the-dark charms.
SEE: The New Pandora x Stranger Things Collection
The series, set in the 1980s, follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
The 12-piece collection “celebrates the strong bonds of friendships, as well as the importance of finding one’s community, especially for those who may feel like outsiders and outcasts,” said Pandora.
The jewels give a nod to ‘80s fashion and notable moments in the show, with a focus on the power of connection, said the company.
Fans of the series will spot Demogorgon jewels, pieces with the Hellfire Club logo, and references to the Upside Down.
The collection features charms, bracelets, rings, and earrings, including shareable friendship rings and glow-in-the-dark charms.
SEE: The New Pandora x Stranger Things Collection
A few of the jewels in Pandora’s new Stranger Things capsule collection pay homage to the Demogorgon, a mythical creature from the series.
The collection focuses on the bonds of friendship and the importance of community, said Pandora.
This glow-in-the-dark charm ($85), seen from both sides, is a nod to the Upside Down, the alternate dimension in the series.
The 12-piece collection also includes shareable friendship rings and other Stranger Things-inspired charms.
“Netflix is an ideal partner for Pandora. They create powerful cultural moments and connect deeply with fan passions,” said Serena De Maio, vice president of brand strategy at Pandora.
“From the bold spirit of the Hellfire Club to the nostalgic charm of the '80s, we have designed and crafted a collection that is sure to captivate fans and leave a lasting impression.”
Series star Millie Bobby Brown was once a Pandora ambassador, appearing in a 2019 campaign.
The Pandora x Stranger Things Collection will be available in Pandora stores and online on Oct. 24.
The pieces range in price from $75 to $175.
The fifth and final season of Stranger Things is expected to be released next year.
More on Collections
The Latest
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 16, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
