CollectionsMay 22, 2024
Pandora’s New Jewelry Collection Reimagines the EssentialsCollectionsOct 21, 2024
Pandora Turns Things Upside Down in New ‘Stranger Things’ Collection
The capsule collection is inspired by friendship and connection, with a nod to ‘80s fashion.
Pandora has a new capsule collection inspired by the Netflix hit “Stranger Things.”
Copenhagen, Denmark—Pandora has a new capsule collection inspired by Netflix’s spooky hit “Stranger Things.”
The series, set in the 1980s, follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
The 12-piece collection “celebrates the strong bonds of friendships, as well as the importance of finding one’s community, especially for those who may feel like outsiders and outcasts,” said Pandora.
The jewels give a nod to ‘80s fashion and notable moments in the show, with a focus on the power of connection, said the company.
Fans of the series will spot Demogorgon jewels, pieces with the Hellfire Club logo, and references to the Upside Down.
The collection features charms, bracelets, rings, and earrings, including shareable friendship rings and glow-in-the-dark charms.
SEE: The New Pandora x Stranger Things Collection
The series, set in the 1980s, follows the adventures of a group of friends who witness supernatural occurrences and uncover secret government plans.
The 12-piece collection “celebrates the strong bonds of friendships, as well as the importance of finding one’s community, especially for those who may feel like outsiders and outcasts,” said Pandora.
The jewels give a nod to ‘80s fashion and notable moments in the show, with a focus on the power of connection, said the company.
Fans of the series will spot Demogorgon jewels, pieces with the Hellfire Club logo, and references to the Upside Down.
The collection features charms, bracelets, rings, and earrings, including shareable friendship rings and glow-in-the-dark charms.
SEE: The New Pandora x Stranger Things Collection
A few of the jewels in Pandora’s new Stranger Things capsule collection pay homage to the Demogorgon, a mythical creature from the series.
The collection focuses on the bonds of friendship and the importance of community, said Pandora.
This glow-in-the-dark charm ($85), seen from both sides, is a nod to the Upside Down, the alternate dimension in the series.
The 12-piece collection also includes shareable friendship rings and other Stranger Things-inspired charms.
“Netflix is an ideal partner for Pandora. They create powerful cultural moments and connect deeply with fan passions,” said Serena De Maio, vice president of brand strategy at Pandora.
“From the bold spirit of the Hellfire Club to the nostalgic charm of the '80s, we have designed and crafted a collection that is sure to captivate fans and leave a lasting impression.”
Series star Millie Bobby Brown was once a Pandora ambassador, appearing in a 2019 campaign.
The Pandora x Stranger Things Collection will be available in Pandora stores and online on Oct. 24.
The pieces range in price from $75 to $175.
The fifth and final season of Stranger Things is expected to be released next year.
More on Collections
The Latest
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
