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Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
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Actress Millie Bobby Brown Is the New Face of Pandora
The “Stranger Things” star will feature in the brand’s fall campaign to promote its new jewelry collection.
Pandora’s fall campaign will feature actress Millie Bobby Brown wearing pieces from the brand’s new collection that she picked out herself.
Copenhagen, Denmark—Pandora has dubbed “Stranger Things” actress Millie Bobby Brown the face of its latest campaign, set to launch this fall.
The company announced last week that the two-time Emmy nominee has signed a two-year contract with the brand to promote its new jewelry collection.
Brown is UNICEF’s youngest-ever Goodwill Ambassador and the youngest person on the Time 100 list of the world’s most influential people.
“I feel extremely honored to be partnering with Pandora. I love Pandora because everyone can tell their own story, and each symbol can represent your individuality,” Millie Bobby Brown said in a press release.
The upcoming collection “celebrates self-expression,” Pandora said.
The campaign, shot by fashion photographer Cass Bird, will feature Brown in Atlanta, Georgia, wearing pieces she chose from it.
There will also be a digital film in which Brown will share her connection to the pieces she picked out.
“Millie Bobby Brown is the perfect ambassador for the next generation of Pandora jewelry that empowers young women to express themselves,” Chief Creative and Brand Officer Stephen Fairchild said.
“Not only an accomplished actor and making her presence as a voice of her generation known, she also brings a youthful and individual approach to jewelry that perfectly complements Pandora’s vision and creativity.”
The company is in the midst of a brand relaunch, hoping to show consumers “a fresher and more contemporary Pandora,” CEO Alexander Lacik said at the time the news was announced.
Pandora is kicking off its relaunch on August 28 with an event in Los Angeles, giving guests a glimpse at its revamped store layout and new collections.
The new campaign featuring Brown will be launched digitally in October.
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