IndependentsJul 03, 2024
William Jones IV Promoted to President of Sissy’s Log CabinIndependentsJul 08, 2024
Underwood’s Appoints Michael Richards as President
Clayton Bromberg will remain as chairman of the Florida jeweler.
Michael Richards (left) has taken on the role of president at Underwood’s, succeeding Clayton Bromberg, who will serve as chairman.
Jacksonville, Fla.—Florida jeweler Underwood’s has named a new chairman.
Clayton Bromberg, a sixth-generation jeweler who has served as chairman and president since 1988, has transitioned to chairman, passing the president title to Michael Richards.
Bromberg’s time at Underwood’s “has been marked by exceptional growth and a steadfast commitment to quality and customer service,” said the company.
As chairman, Bromberg will remain active in the business, including in the areas of strategic direction, merchandising, diamond buying, and inventory procurement.
In Richards’ new role as president, he will be tasked with managing the daily operations as well as the overall corporate culture, vision, and operational functions.
Richards joined Underwood’s as a store manager more than 30 years ago.
His jewelry career began in high school, working at Harper’s Jewelry while taking classes at the Gemological Institute of America.
After high school, he worked at T. K. Dodrill Jewelers and earned a business management degree at Marshall University.
He joined Underwood’s in 1990 as a store manager, earning the title of Certified Gemologist in 1991.
In 2008, Richards was promoted to vice president, and then in 2018, to chief operating officer.
He has held notable roles in the jewelry industry, including vice president of the Jeweler Vigilance Committee and president of the American Gem Society Board from 2020 to 2022.
“In the past three decades, Michael’s expertise and passion for the jewelry industry, along with his achievements in leadership outside of the business, make him the ideal leader for Underwood’s,” said Bromberg.
Richards took a more active role in the business in 2020, said Bromberg, adding it was a natural progression to name him president.
“I am very proud of the leader he has become and look forward to seeing the company continue to thrive under his direction,” said Bromberg.
Related stories will be right here …
Clayton Bromberg, a sixth-generation jeweler who has served as chairman and president since 1988, has transitioned to chairman, passing the president title to Michael Richards.
Bromberg’s time at Underwood’s “has been marked by exceptional growth and a steadfast commitment to quality and customer service,” said the company.
As chairman, Bromberg will remain active in the business, including in the areas of strategic direction, merchandising, diamond buying, and inventory procurement.
In Richards’ new role as president, he will be tasked with managing the daily operations as well as the overall corporate culture, vision, and operational functions.
Richards joined Underwood’s as a store manager more than 30 years ago.
His jewelry career began in high school, working at Harper’s Jewelry while taking classes at the Gemological Institute of America.
After high school, he worked at T. K. Dodrill Jewelers and earned a business management degree at Marshall University.
He joined Underwood’s in 1990 as a store manager, earning the title of Certified Gemologist in 1991.
In 2008, Richards was promoted to vice president, and then in 2018, to chief operating officer.
He has held notable roles in the jewelry industry, including vice president of the Jeweler Vigilance Committee and president of the American Gem Society Board from 2020 to 2022.
“In the past three decades, Michael’s expertise and passion for the jewelry industry, along with his achievements in leadership outside of the business, make him the ideal leader for Underwood’s,” said Bromberg.
Richards took a more active role in the business in 2020, said Bromberg, adding it was a natural progression to name him president.
“I am very proud of the leader he has become and look forward to seeing the company continue to thrive under his direction,” said Bromberg.
Richards shared his excitement to take on the new role.
“I am honored to step into the role of president and continue the legacy of excellence that Underwood’s is known for,” he said.
“Our commitment to quality in materials, craftsmanship, design, presentation, education, and service will remain our guiding principles as we move forward.”
Richards lauded Bromberg’s dedication to the business and their customers, as well as his role as a mentor to Richards and other staff members, describing him as “a respected figure in the industry and a pillar in our community.”
Underwood Jewelers was founded in 1928 in Palatka, Florida by Herbert F. Underwood.
He would later sell the business to family jeweler Bromberg and Company in 1974, who founded its own store in Alabama in 1836. It now operates three stores in Florida.
Underwood worked alongside Frank Bromberg on the day-to-day operations, transitioning to a part time basis in 1980 until his death in 1999, helping to train Clayton Bromberg.
Bromberg has played an active role in the jewelry industry throughout his career, serving as the president of the American Gem Society from 1995 to 1997 and on various boards, including Jewelers of America, AGS, Jewelers Vigilance Committee, and the Florida Jewelers Association.
He has been honored with the American Gem Society Robert M. Shipley Award in 2004, the American Gem Society Triple Zero Award in 2013, and the Women’s Jewelry Association Ben Kaiser Award in 2015.
Bromberg was also inducted into the National Jeweler Retailer Hall of Fame in 2003.
"As we look ahead to the next 10 years and embark on this new chapter, I am excited about the opportunities ahead for Underwood’s," said Bromberg.
"We will continue to innovate while staying true to the principles that have made us a trusted name in jewelry for nearly a century.
Editors' Picks
Sponsored by
More on Independents
The Latest
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
Weekly QuizSep 24, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn EditionThe four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to RetireBernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California StoreThe relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
