Underwood’s Appoints Michael Richards as President
Clayton Bromberg will remain as chairman of the Florida jeweler.
Clayton Bromberg, a sixth-generation jeweler who has served as chairman and president since 1988, has transitioned to chairman, passing the president title to Michael Richards.
Bromberg’s time at Underwood’s “has been marked by exceptional growth and a steadfast commitment to quality and customer service,” said the company.
As chairman, Bromberg will remain active in the business, including in the areas of strategic direction, merchandising, diamond buying, and inventory procurement.
In Richards’ new role as president, he will be tasked with managing the daily operations as well as the overall corporate culture, vision, and operational functions.
Richards joined Underwood’s as a store manager more than 30 years ago.
His jewelry career began in high school, working at Harper’s Jewelry while taking classes at the Gemological Institute of America.
After high school, he worked at T. K. Dodrill Jewelers and earned a business management degree at Marshall University.
He joined Underwood’s in 1990 as a store manager, earning the title of Certified Gemologist in 1991.
In 2008, Richards was promoted to vice president, and then in 2018, to chief operating officer.
He has held notable roles in the jewelry industry, including vice president of the Jeweler Vigilance Committee and president of the American Gem Society Board from 2020 to 2022.
“In the past three decades, Michael’s expertise and passion for the jewelry industry, along with his achievements in leadership outside of the business, make him the ideal leader for Underwood’s,” said Bromberg.
Richards took a more active role in the business in 2020, said Bromberg, adding it was a natural progression to name him president.
“I am very proud of the leader he has become and look forward to seeing the company continue to thrive under his direction,” said Bromberg.
Richards shared his excitement to take on the new role.
“I am honored to step into the role of president and continue the legacy of excellence that Underwood’s is known for,” he said.
“Our commitment to quality in materials, craftsmanship, design, presentation, education, and service will remain our guiding principles as we move forward.”
Richards lauded Bromberg’s dedication to the business and their customers, as well as his role as a mentor to Richards and other staff members, describing him as “a respected figure in the industry and a pillar in our community.”
Underwood Jewelers was founded in 1928 in Palatka, Florida by Herbert F. Underwood.
He would later sell the business to family jeweler Bromberg and Company in 1974, who founded its own store in Alabama in 1836. It now operates three stores in Florida.
Underwood worked alongside Frank Bromberg on the day-to-day operations, transitioning to a part time basis in 1980 until his death in 1999, helping to train Clayton Bromberg.
Bromberg has played an active role in the jewelry industry throughout his career, serving as the president of the American Gem Society from 1995 to 1997 and on various boards, including Jewelers of America, AGS, Jewelers Vigilance Committee, and the Florida Jewelers Association.
He has been honored with the American Gem Society Robert M. Shipley Award in 2004, the American Gem Society Triple Zero Award in 2013, and the Women’s Jewelry Association Ben Kaiser Award in 2015.
Bromberg was also inducted into the National Jeweler Retailer Hall of Fame in 2003.
"As we look ahead to the next 10 years and embark on this new chapter, I am excited about the opportunities ahead for Underwood’s," said Bromberg.
"We will continue to innovate while staying true to the principles that have made us a trusted name in jewelry for nearly a century.
The Latest
The artwork, titled “Pristine,” was raffled off at the Canadian Jewellers Association’s recent summit.
Designer Rosanne Karmes has created a collection to coincide with the release of the movie musical, which is expected to be a blockbuster.
The retailer said it will file the necessary paperwork to regain compliance as soon as it is able.
From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.
The gala includes a red carpet, music from DJ Renata, an awards program, and “mystery boxes.”
The trade show, in its third year, will take place in late September at the Donald E. Stephens Convention Center in Rosemont, Illinois.
This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
The jeweler shared her change of heart on lab-grown diamonds and why she keeps them separate from natural diamonds in her business ventures.
The 2025 Gem Awards are scheduled to take place March 14 at Cipriani 42nd Street in New York City.
Grosz had served as Assael’s senior vice president and creative director since 2017.
“Love and Celebration” is the jeweler’s first in-house collection featuring engagement rings, wedding bands, and celebration rings.
A more positive view of the labor market contributed to the strongest monthly gain since March 2021.
The funds will be distributed to schools in the U.S., Canada, and the U.K.
Jennifer Mulvihill, the first woman to lead JSA in the organization’s 141-year history, takes over for the retiring John Kennedy.
This year’s festivities include more than 100 experiences, such as designer showcases, panel discussions, and even a treasure hunt.
The GMT-Master “Pepsi” that belonged to astronaut Edgar Mitchell is one of two Apollo-flown Rolex watches ever sold at auction.
The ads star brand ambassadors Chloe and Halle Bailey and Pamela Anderson.
The company combined two sights in Q3 due to the slowdown in demand, and said it is moving up the dates for sights 9 and 10 in Q4.
The jewelry designer discussed how she got into the jewelry industry, what she keeps in her favorite locket, and the future of her brand.
Participants can buy five votes for $5 to decide which jeweler will dress up as an ‘80s rockstar for Halloween.
These 15 pieces of jewelry hand-picked ahead of Halloween appeal to the costume- and candy-loving child in all of us.
Starboard Luxury is bringing the Italian brand aboard The Ritz-Carlton Yacht Collection’s newest yacht.
The pendant, circa the late 1700s, likely was commissioned to remember a loved one who died young.
It features the brand’s products in the precious color, semi-precious color, pearl, diamond, gold, and sterling silver categories.
For her annual Halloween story, Associate Editor Lenore Fedow pairs fine jewelry with classic and contemporary Halloween costumes.
Sales fell 15 percent for the luxury conglomerate in the third quarter, led by a 26 percent drop in sales for flagship brand Gucci.