IndependentsJun 28, 2024
Krombholz Jewelers Goes All In on Antique, Vintage JewelryIndependentsJul 02, 2024
DeVries Jewelers Relocating to Expanded Location
The new two-story location is expected to be open by mid-October.
The Grand Rapids’ jeweler is moving down the street to 433 Leonard Street NW. Seen here is a rendering of the new space.
Grand Rapids, Mich.—DeVries Jewelers in Grand Rapids, Michigan is closing its current location and relocating to a newly constructed retail space.
The fifth-generation, family-owned business is moving to 433 Leonard Street NW, with the new location expected to be open by mid-October.
Construction began in February after DeVries co-owners and brothers, Dan and Dave DeVries purchased the former Lannings’ restaurant and catering property and demolished the building.
“We are excited to offer a more experience-driven retail space with additional room and dedicated areas to display our jewelry, expand our product lines, provide repairs, and even feature special events,” said Dan DeVries.
“While we’re moving, we’re still the same family-owned company that our customers know and trust – and now we can deliver our quality products and personalized service in a more spacious and inviting retail environment.”
With Pinnacle Construction Group, the retailer is building a 6,000-square-foot, two-story building, an expansion from the current one-story 1,600-square-foot location.
The new store will feature a brick exterior with high windows to emulate the historic architecture seen on Leonard Street.
Inside, there will be a vaulted main floor showroom with a second-floor balcony overlooking the space.
On the main floor, there will be a 2,150-foot showroom with a dedicated bridal department and an on-site repair shop and service area with jeweler workstations and a vented polishing area.
The 2,440-square-foot second floor will have a flexible space used for events like trunk shows, product line showings, and private shopping experiences, along with a bar available for special events.
The new location will also have a private parking lot with 25 spaces and 50 additional spaces in a shared lot.
Related stories will be right here …
The fifth-generation, family-owned business is moving to 433 Leonard Street NW, with the new location expected to be open by mid-October.
Construction began in February after DeVries co-owners and brothers, Dan and Dave DeVries purchased the former Lannings’ restaurant and catering property and demolished the building.
“We are excited to offer a more experience-driven retail space with additional room and dedicated areas to display our jewelry, expand our product lines, provide repairs, and even feature special events,” said Dan DeVries.
“While we’re moving, we’re still the same family-owned company that our customers know and trust – and now we can deliver our quality products and personalized service in a more spacious and inviting retail environment.”
With Pinnacle Construction Group, the retailer is building a 6,000-square-foot, two-story building, an expansion from the current one-story 1,600-square-foot location.
The new store will feature a brick exterior with high windows to emulate the historic architecture seen on Leonard Street.
Inside, there will be a vaulted main floor showroom with a second-floor balcony overlooking the space.
On the main floor, there will be a 2,150-foot showroom with a dedicated bridal department and an on-site repair shop and service area with jeweler workstations and a vented polishing area.
The 2,440-square-foot second floor will have a flexible space used for events like trunk shows, product line showings, and private shopping experiences, along with a bar available for special events.
The new location will also have a private parking lot with 25 spaces and 50 additional spaces in a shared lot.
As part of the expansion, the retailer will increase its current staff of 13 people by up to five more employees.
DeVries Jewelers has moved three times since it first opened in 1901, however, it has always remained within the same two blocks of Leonard Street, in the West Side neighborhood of Grand Rapids.
“As one of the oldest family-owned jewelers in West Michigan, we have been serving families who have been our customers for generations,” said Dave DeVries.
“The neighborhood is a part of who we are, and it’s important for us to stay in this community. We also want to be an active part in the Leonard Street business corridor revitalization.”
More on Independents
The Latest
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
Weekly QuizOct 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ CollectionThe brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for RainCitizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
MajorsOct 02, 2025
Neil Lane Jewelry Exhibition Coming to Toledo Museum of Art“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-ReflectionSmith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From VicenzaoroAssociate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September Respondents were concerned about job availability and rising prices.
SourcingOct 01, 2025
Gemfields’ H1 Revenue Falls 47%Its latest interim financials revealed a challenging first half due in part to production troubles at its mines.
MajorsSep 30, 2025
Pandora CEO to Retire in 2026, Hand Reins to CMO Alexander Lacik has led Pandora since 2019. Berta de Pablos-Barbier will succeed him, the first woman to head the company.
CrimeSep 30, 2025
2 Suspects Charged in $300K Sleight-of-Hand Jewelry Store ScamTwo men allegedly used counterfeit bills to purchase luxury watches and jewelry from a North Carolina jeweler.
CollectionsSep 30, 2025
Billie Eilish, Finneas Partner with John HardyThe “Lovestruck” collection, designed with the Academy and Grammy award-winning siblings, is the brand’s first lab-grown diamond offering.
