Independents

DeVries Jewelers Relocating to Expanded Location

IndependentsJul 02, 2024

DeVries Jewelers Relocating to Expanded Location

The new two-story location is expected to be open by mid-October.

DeVries’ New Storefront Rendering
The Grand Rapids’ jeweler is moving down the street to 433 Leonard Street NW. Seen here is a rendering of the new space.
Grand Rapids, Mich.—DeVries Jewelers in Grand Rapids, Michigan is closing its current location and relocating to a newly constructed retail space.

The fifth-generation, family-owned business is moving to 433 Leonard Street NW, with the new location expected to be open by mid-October.

Construction began in February after DeVries co-owners and brothers, Dan and Dave DeVries purchased the former Lannings’ restaurant and catering property and demolished the building.

“We are excited to offer a more experience-driven retail space with additional room and dedicated areas to display our jewelry, expand our product lines, provide repairs, and even feature special events,” said Dan DeVries.

“While we’re moving, we’re still the same family-owned company that our customers know and trust – and now we can deliver our quality products and personalized service in a more spacious and inviting retail environment.”

With Pinnacle Construction Group, the retailer is building a 6,000-square-foot, two-story building, an expansion from the current one-story 1,600-square-foot location.

The new store will feature a brick exterior with high windows to emulate the historic architecture seen on Leonard Street.

Inside, there will be a vaulted main floor showroom with a second-floor balcony overlooking the space.

On the main floor, there will be a 2,150-foot showroom with a dedicated bridal department and an on-site repair shop and service area with jeweler workstations and a vented polishing area.

The 2,440-square-foot second floor will have a flexible space used for events like trunk shows, product line showings, and private shopping experiences, along with a bar available for special events.

The new location will also have a private parking lot with 25 spaces and 50 additional spaces in a shared lot.

 Related stories will be right here … 

As part of the expansion, the retailer will increase its current staff of 13 people by up to five more employees.

DeVries Jewelers has moved three times since it first opened in 1901, however, it has always remained within the same two blocks of Leonard Street, in the West Side neighborhood of Grand Rapids.

“As one of the oldest family-owned jewelers in West Michigan, we have been serving families who have been our customers for generations,” said Dave DeVries.

“The neighborhood is a part of who we are, and it’s important for us to stay in this community. We also want to be an active part in the Leonard Street business corridor revitalization.”

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