IndependentsJun 28, 2024
Krombholz Jewelers Goes All In on Antique, Vintage JewelryIndependentsJul 02, 2024
DeVries Jewelers Relocating to Expanded Location
The new two-story location is expected to be open by mid-October.
The Grand Rapids’ jeweler is moving down the street to 433 Leonard Street NW. Seen here is a rendering of the new space.
Grand Rapids, Mich.—DeVries Jewelers in Grand Rapids, Michigan is closing its current location and relocating to a newly constructed retail space.
The fifth-generation, family-owned business is moving to 433 Leonard Street NW, with the new location expected to be open by mid-October.
Construction began in February after DeVries co-owners and brothers, Dan and Dave DeVries purchased the former Lannings’ restaurant and catering property and demolished the building.
“We are excited to offer a more experience-driven retail space with additional room and dedicated areas to display our jewelry, expand our product lines, provide repairs, and even feature special events,” said Dan DeVries.
“While we’re moving, we’re still the same family-owned company that our customers know and trust – and now we can deliver our quality products and personalized service in a more spacious and inviting retail environment.”
With Pinnacle Construction Group, the retailer is building a 6,000-square-foot, two-story building, an expansion from the current one-story 1,600-square-foot location.
The new store will feature a brick exterior with high windows to emulate the historic architecture seen on Leonard Street.
Inside, there will be a vaulted main floor showroom with a second-floor balcony overlooking the space.
On the main floor, there will be a 2,150-foot showroom with a dedicated bridal department and an on-site repair shop and service area with jeweler workstations and a vented polishing area.
The 2,440-square-foot second floor will have a flexible space used for events like trunk shows, product line showings, and private shopping experiences, along with a bar available for special events.
The new location will also have a private parking lot with 25 spaces and 50 additional spaces in a shared lot.
Related stories will be right here …
The fifth-generation, family-owned business is moving to 433 Leonard Street NW, with the new location expected to be open by mid-October.
Construction began in February after DeVries co-owners and brothers, Dan and Dave DeVries purchased the former Lannings’ restaurant and catering property and demolished the building.
“We are excited to offer a more experience-driven retail space with additional room and dedicated areas to display our jewelry, expand our product lines, provide repairs, and even feature special events,” said Dan DeVries.
“While we’re moving, we’re still the same family-owned company that our customers know and trust – and now we can deliver our quality products and personalized service in a more spacious and inviting retail environment.”
With Pinnacle Construction Group, the retailer is building a 6,000-square-foot, two-story building, an expansion from the current one-story 1,600-square-foot location.
The new store will feature a brick exterior with high windows to emulate the historic architecture seen on Leonard Street.
Inside, there will be a vaulted main floor showroom with a second-floor balcony overlooking the space.
On the main floor, there will be a 2,150-foot showroom with a dedicated bridal department and an on-site repair shop and service area with jeweler workstations and a vented polishing area.
The 2,440-square-foot second floor will have a flexible space used for events like trunk shows, product line showings, and private shopping experiences, along with a bar available for special events.
The new location will also have a private parking lot with 25 spaces and 50 additional spaces in a shared lot.
As part of the expansion, the retailer will increase its current staff of 13 people by up to five more employees.
DeVries Jewelers has moved three times since it first opened in 1901, however, it has always remained within the same two blocks of Leonard Street, in the West Side neighborhood of Grand Rapids.
“As one of the oldest family-owned jewelers in West Michigan, we have been serving families who have been our customers for generations,” said Dave DeVries.
“The neighborhood is a part of who we are, and it’s important for us to stay in this community. We also want to be an active part in the Leonard Street business corridor revitalization.”
More on Independents
The Latest
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
