IndependentsJun 28, 2024
Krombholz Jewelers Goes All In on Antique, Vintage JewelryIndependentsJul 02, 2024
DeVries Jewelers Relocating to Expanded Location
The new two-story location is expected to be open by mid-October.
The Grand Rapids’ jeweler is moving down the street to 433 Leonard Street NW. Seen here is a rendering of the new space.
Grand Rapids, Mich.—DeVries Jewelers in Grand Rapids, Michigan is closing its current location and relocating to a newly constructed retail space.
The fifth-generation, family-owned business is moving to 433 Leonard Street NW, with the new location expected to be open by mid-October.
Construction began in February after DeVries co-owners and brothers, Dan and Dave DeVries purchased the former Lannings’ restaurant and catering property and demolished the building.
“We are excited to offer a more experience-driven retail space with additional room and dedicated areas to display our jewelry, expand our product lines, provide repairs, and even feature special events,” said Dan DeVries.
“While we’re moving, we’re still the same family-owned company that our customers know and trust – and now we can deliver our quality products and personalized service in a more spacious and inviting retail environment.”
With Pinnacle Construction Group, the retailer is building a 6,000-square-foot, two-story building, an expansion from the current one-story 1,600-square-foot location.
The new store will feature a brick exterior with high windows to emulate the historic architecture seen on Leonard Street.
Inside, there will be a vaulted main floor showroom with a second-floor balcony overlooking the space.
On the main floor, there will be a 2,150-foot showroom with a dedicated bridal department and an on-site repair shop and service area with jeweler workstations and a vented polishing area.
The 2,440-square-foot second floor will have a flexible space used for events like trunk shows, product line showings, and private shopping experiences, along with a bar available for special events.
The new location will also have a private parking lot with 25 spaces and 50 additional spaces in a shared lot.
Related stories will be right here …
The fifth-generation, family-owned business is moving to 433 Leonard Street NW, with the new location expected to be open by mid-October.
Construction began in February after DeVries co-owners and brothers, Dan and Dave DeVries purchased the former Lannings’ restaurant and catering property and demolished the building.
“We are excited to offer a more experience-driven retail space with additional room and dedicated areas to display our jewelry, expand our product lines, provide repairs, and even feature special events,” said Dan DeVries.
“While we’re moving, we’re still the same family-owned company that our customers know and trust – and now we can deliver our quality products and personalized service in a more spacious and inviting retail environment.”
With Pinnacle Construction Group, the retailer is building a 6,000-square-foot, two-story building, an expansion from the current one-story 1,600-square-foot location.
The new store will feature a brick exterior with high windows to emulate the historic architecture seen on Leonard Street.
Inside, there will be a vaulted main floor showroom with a second-floor balcony overlooking the space.
On the main floor, there will be a 2,150-foot showroom with a dedicated bridal department and an on-site repair shop and service area with jeweler workstations and a vented polishing area.
The 2,440-square-foot second floor will have a flexible space used for events like trunk shows, product line showings, and private shopping experiences, along with a bar available for special events.
The new location will also have a private parking lot with 25 spaces and 50 additional spaces in a shared lot.
As part of the expansion, the retailer will increase its current staff of 13 people by up to five more employees.
DeVries Jewelers has moved three times since it first opened in 1901, however, it has always remained within the same two blocks of Leonard Street, in the West Side neighborhood of Grand Rapids.
“As one of the oldest family-owned jewelers in West Michigan, we have been serving families who have been our customers for generations,” said Dave DeVries.
“The neighborhood is a part of who we are, and it’s important for us to stay in this community. We also want to be an active part in the Leonard Street business corridor revitalization.”
Editors' Picks
Sponsored by
More on Independents
The Latest
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
