IndependentsJun 28, 2024
Krombholz Jewelers Goes All In on Antique, Vintage JewelryIndependentsJul 02, 2024
DeVries Jewelers Relocating to Expanded Location
The new two-story location is expected to be open by mid-October.
The Grand Rapids’ jeweler is moving down the street to 433 Leonard Street NW. Seen here is a rendering of the new space.
Grand Rapids, Mich.—DeVries Jewelers in Grand Rapids, Michigan is closing its current location and relocating to a newly constructed retail space.
The fifth-generation, family-owned business is moving to 433 Leonard Street NW, with the new location expected to be open by mid-October.
Construction began in February after DeVries co-owners and brothers, Dan and Dave DeVries purchased the former Lannings’ restaurant and catering property and demolished the building.
“We are excited to offer a more experience-driven retail space with additional room and dedicated areas to display our jewelry, expand our product lines, provide repairs, and even feature special events,” said Dan DeVries.
“While we’re moving, we’re still the same family-owned company that our customers know and trust – and now we can deliver our quality products and personalized service in a more spacious and inviting retail environment.”
With Pinnacle Construction Group, the retailer is building a 6,000-square-foot, two-story building, an expansion from the current one-story 1,600-square-foot location.
The new store will feature a brick exterior with high windows to emulate the historic architecture seen on Leonard Street.
Inside, there will be a vaulted main floor showroom with a second-floor balcony overlooking the space.
On the main floor, there will be a 2,150-foot showroom with a dedicated bridal department and an on-site repair shop and service area with jeweler workstations and a vented polishing area.
The 2,440-square-foot second floor will have a flexible space used for events like trunk shows, product line showings, and private shopping experiences, along with a bar available for special events.
The new location will also have a private parking lot with 25 spaces and 50 additional spaces in a shared lot.
Related stories will be right here …
The fifth-generation, family-owned business is moving to 433 Leonard Street NW, with the new location expected to be open by mid-October.
Construction began in February after DeVries co-owners and brothers, Dan and Dave DeVries purchased the former Lannings’ restaurant and catering property and demolished the building.
“We are excited to offer a more experience-driven retail space with additional room and dedicated areas to display our jewelry, expand our product lines, provide repairs, and even feature special events,” said Dan DeVries.
“While we’re moving, we’re still the same family-owned company that our customers know and trust – and now we can deliver our quality products and personalized service in a more spacious and inviting retail environment.”
With Pinnacle Construction Group, the retailer is building a 6,000-square-foot, two-story building, an expansion from the current one-story 1,600-square-foot location.
The new store will feature a brick exterior with high windows to emulate the historic architecture seen on Leonard Street.
Inside, there will be a vaulted main floor showroom with a second-floor balcony overlooking the space.
On the main floor, there will be a 2,150-foot showroom with a dedicated bridal department and an on-site repair shop and service area with jeweler workstations and a vented polishing area.
The 2,440-square-foot second floor will have a flexible space used for events like trunk shows, product line showings, and private shopping experiences, along with a bar available for special events.
The new location will also have a private parking lot with 25 spaces and 50 additional spaces in a shared lot.
As part of the expansion, the retailer will increase its current staff of 13 people by up to five more employees.
DeVries Jewelers has moved three times since it first opened in 1901, however, it has always remained within the same two blocks of Leonard Street, in the West Side neighborhood of Grand Rapids.
“As one of the oldest family-owned jewelers in West Michigan, we have been serving families who have been our customers for generations,” said Dave DeVries.
“The neighborhood is a part of who we are, and it’s important for us to stay in this community. We also want to be an active part in the Leonard Street business corridor revitalization.”
Editors' Picks
Sponsored by
More on Independents
The Latest
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
Policies & IssuesJan 14, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief Several jewelry designers are lending a helping hand to charities in Los Angeles amid the raging wildfires.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
Weekly QuizJan 09, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart RingWith versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ BroochAdrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural DiamondsThe pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. JewelsOfficers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.
CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the MoonThe “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ AnthologyThe artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy WatchMiss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.
Lab-GrownJan 08, 2025
Effy Introduces Brand Dedicated to Lab-Grown Diamonds“Promise by Effy” includes fashion jewelry and engagement rings.
IndependentsJan 08, 2025
Haltom’s Jewelers to Close After 130 YearsThe Texas-based jeweler is closing all three locations.
TrendsJan 08, 2025
Zendaya’s Engagement Ring Combines Vintage and Modern ElementsZendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.
TrendsJan 07, 2025
Amanda’s Style File: January Is for GarnetGarnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.
IndependentsJan 07, 2025
Edge Retail Academy Names 2024 ‘Wag’ Award Winner The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.
MajorsJan 07, 2025
Jewelers for Children Promotes Round-Up Fundraising ProgramRetailers and vendors can ask customers to make a donation by rounding up to the next dollar at checkout.
SourcingJan 07, 2025
Columbia Gem House To Debut Lightning Ridge Opal CollectionThe wholesaler is partnering with Australian brand Cheal Opal on a new offering of calibrated stones.
