William Jones IV Promoted to President of Sissy’s Log Cabin
The third-generation leader succeeds Lamar McCubbin, who resigned last month after 11 years in the role.

William, the son of CEO Bill Jones, is a third-generation leader of the family-owned and -operated store and will transition from his role as chief operations officer.
He brings to the position a dedication to the business and a vision for its continued growth, the store said, adding that his leadership has been “pivotal in merging tradition with modernity.”
“William has been a cornerstone of our business for many years,” Bill said.
“His ability to balance innovation with our company’s traditions will undoubtedly build on our accomplishments over the past 50 years. This is an exciting time for both our family and the company, and I am proud to see him take on this new challenge and continue Sissy’s legacy.”
Previous President Lamar McCubbin, who served in the role for 11 years, stepped down earlier this month to spend more time with family, according to Sissy’s Log Cabin.
McCubbin will continue to work in the industry as a consultant.
“Lamar is a remarkable leader and will remain a close friend to Sissy’s Log Cabin,” said Bill. “We wish him all the best as he takes time to be with his family and we are deeply grateful for his contributions to the growth and success of our company.”
William’s appointment marks a dynamic new chapter for the business, the store said.
“I’m incredibly honored to lead Sissy’s Log Cabin as its next president,” said William.
“The strong foundation built by my grandmother, Sissy, and my father, Bill, has always emphasized service, selection, quality, and the unforgettable Sissy’s experience our clients know and love. As part of the third generation of Jones family jewelry professionals, I look forward to continuing this legacy.”
William’s brother Wyatt Jones will remain in his position as vice president, as well as store manager for Sissy’s Log Cabin’s Memphis location.
His other brother, Joe Cook, will continue in his role as vice president of management, as well as store manager of the retailer’s Jonesboro, Arkansas, location.
Sissy’s Log Cabin, founded in 1970, has six stores across Arkansas and Tennessee.
The Latest

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

JVC also announced the election of five new board members.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.


The show will be held March 26-30 at the Miami Beach Convention Center.

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
![A peridot [left] and sapphires from Tanzania from Anza Gems, a wholesaler that partners with artisanal mining communities in East Africa Anza gems](https://uploads.nationaljeweler.com/uploads/cdd3962e9427ff45f69b31e06baf830d.jpg)
Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

The nonprofit has welcomed four new grantees for 2026.

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

It is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.

The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The clothing and accessories chain announced last month it would be closing all of its stores.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.























