IndependentsJul 02, 2024
DeVries Jewelers Relocating to Expanded LocationIndependentsJul 03, 2024
William Jones IV Promoted to President of Sissy’s Log Cabin
The third-generation leader succeeds Lamar McCubbin, who resigned last month after 11 years in the role.
William Jones IV has been promoted from chief operations officer to president of Sissy’s Log Cabin.
Little Rock, Ark.— William Jones IV will take over as president of Arkansas-based independent jeweler Sissy’s Log Cabin, the retailer announced last week.
William, the son of CEO Bill Jones, is a third-generation leader of the family-owned and -operated store and will transition from his role as chief operations officer.
He brings to the position a dedication to the business and a vision for its continued growth, the store said, adding that his leadership has been “pivotal in merging tradition with modernity.”
“William has been a cornerstone of our business for many years,” Bill said.
“His ability to balance innovation with our company’s traditions will undoubtedly build on our accomplishments over the past 50 years. This is an exciting time for both our family and the company, and I am proud to see him take on this new challenge and continue Sissy’s legacy.”
Previous President Lamar McCubbin, who served in the role for 11 years, stepped down earlier this month to spend more time with family, according to Sissy’s Log Cabin.
McCubbin will continue to work in the industry as a consultant.
“Lamar is a remarkable leader and will remain a close friend to Sissy’s Log Cabin,” said Bill. “We wish him all the best as he takes time to be with his family and we are deeply grateful for his contributions to the growth and success of our company.”
Related stories will be right here …
William, the son of CEO Bill Jones, is a third-generation leader of the family-owned and -operated store and will transition from his role as chief operations officer.
He brings to the position a dedication to the business and a vision for its continued growth, the store said, adding that his leadership has been “pivotal in merging tradition with modernity.”
“William has been a cornerstone of our business for many years,” Bill said.
“His ability to balance innovation with our company’s traditions will undoubtedly build on our accomplishments over the past 50 years. This is an exciting time for both our family and the company, and I am proud to see him take on this new challenge and continue Sissy’s legacy.”
Previous President Lamar McCubbin, who served in the role for 11 years, stepped down earlier this month to spend more time with family, according to Sissy’s Log Cabin.
McCubbin will continue to work in the industry as a consultant.
“Lamar is a remarkable leader and will remain a close friend to Sissy’s Log Cabin,” said Bill. “We wish him all the best as he takes time to be with his family and we are deeply grateful for his contributions to the growth and success of our company.”
William’s appointment marks a dynamic new chapter for the business, the store said.
“I’m incredibly honored to lead Sissy’s Log Cabin as its next president,” said William.
“The strong foundation built by my grandmother, Sissy, and my father, Bill, has always emphasized service, selection, quality, and the unforgettable Sissy’s experience our clients know and love. As part of the third generation of Jones family jewelry professionals, I look forward to continuing this legacy.”
William’s brother Wyatt Jones will remain in his position as vice president, as well as store manager for Sissy’s Log Cabin’s Memphis location.
His other brother, Joe Cook, will continue in his role as vice president of management, as well as store manager of the retailer’s Jonesboro, Arkansas, location.
Sissy’s Log Cabin, founded in 1970, has six stores across Arkansas and Tennessee.
More on Independents
The Latest
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ RingBefore Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s SaleThe one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMay 14, 2025
Jeff Corey Elected Chair of JBT Board The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical MetalsmithsThe donation was the result of the brand’s annual Earth Day Ingot event.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course UpdatesThe nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.
MajorsMay 13, 2025
BIJC Launches New Education FundBIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past DecadeAs a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum “Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest AuctionIts commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.
