Eiseman Jewels Names New Chief Marketing Officer
In the newly created role, Cristina Salas will lead the Dallas jeweler’s marketing strategy.
Cristina Salas, formerly the store’s director of marketing and branding, has taken on the newly created role, effective as of Monday.
Salas is tasked with leading the family-owned jeweler’s marketing strategy and driving growth while aligning with its overall business objectives.
The Florida native started her retail career at Neiman Marcus in Palm Beach before moving to Dallas in 2010 to work at its corporate office.
While with Neiman Marcus Group, Salas served as manager of jewelry events in corporate public relations, which included managing the trunk shows, designer appearances, and events for 41 stores.
In 2015, she was manager of omni co-op advertising and partnerships.
Later that year, she joined Dallas-based Eiseman Jewels as marketing manager, later moving onto director of marketing and branding.
Salas has developed local marketing strategies for vendor partners and the Eiseman Jewels brand, leading to 39 percent sales growth since 2016, said the company. Year-over-year growth has averaged 13 percent.
She has also worked with web development teams on the jeweler’s e-commerce website, introducing digital marketing initiatives that led to significant growth in its online presence.
Since launching an e-commerce site in 2018, the company said it has seen web revenue more than double.
Richard D. Eiseman Jr., CEO of Eiseman Jewels, shared his congratulations.
“Cristina Salas has brought talents to Eiseman Jewels that have allowed a mature company of sixty years to remain current and cutting edge in our brand development and marketing. Without Cristina and her team, the ever- changing requirements of our brand partners in web and digital communication would not be possible,” said Eiseman Jr.
Salas expressed her excitement about the new role.
“It has been incredibly rewarding to work alongside Richard Eiseman, the leadership team, and our talented associates for the past nine years as the organization has continued to grow and celebrate many achievements,” remarked Salas.
She looks forward to building upon the company’s 60-year legacy, she said.
“Directing the strategic vision for the future while focusing on brand identity, positioning in the DFW market, customer experience, and the long-lasting impact for the company's success is truly a privilege.”
Salas earned her bachelor of business administration degree from Florida Atlantic University, later earning her executive MBA in general business at Southern Methodist University’s Cox School of Business.
She is a member of the Junior League of Dallas, as well as other nonprofits, and is a graduate of the league’s T. Boone Pickens Leadership Institute. She has also had leadership training at the Disney Institute in Orlando, Florida.
The Latest
The grading lab said the search for her successor is underway.
In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
Several jewelry designers are lending a helping hand to charities in Los Angeles amid the raging wildfires.
The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
A pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
The peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
Schneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Gemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
With versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
The executive brings more than two decades of industry experience to the role.
Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
Adrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
The pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
Officers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.
The “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.
The seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
Miss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.
“Promise by Effy” includes fashion jewelry and engagement rings.
The Texas-based jeweler is closing all three locations.
Zendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.
Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.
Garnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.
The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.
Retailers and vendors can ask customers to make a donation by rounding up to the next dollar at checkout.
The wholesaler is partnering with Australian brand Cheal Opal on a new offering of calibrated stones.