Independents

Eiseman Jewels Names New Chief Marketing Officer

IndependentsJul 03, 2024

Eiseman Jewels Names New Chief Marketing Officer

In the newly created role, Cristina Salas will lead the Dallas jeweler’s marketing strategy.

Cristina Salas
Eiseman Jewels has named Cristina Salas as its first chief marketing officer.
Dallas—Eiseman Jewels has named its first chief marketing officer.

Cristina Salas, formerly the store’s director of marketing and branding, has taken on the newly created role, effective as of Monday.

Salas is tasked with leading the family-owned jeweler’s marketing strategy and driving growth while aligning with its overall business objectives.

The Florida native started her retail career at Neiman Marcus in Palm Beach before moving to Dallas in 2010 to work at its corporate office.

While with Neiman Marcus Group, Salas served as manager of jewelry events in corporate public relations, which included managing the trunk shows, designer appearances, and events for 41 stores.

In 2015, she was manager of omni co-op advertising and partnerships.

Later that year, she joined Dallas-based Eiseman Jewels as marketing manager, later moving onto director of marketing and branding.

Salas has developed local marketing strategies for vendor partners and the Eiseman Jewels brand, leading to 39 percent sales growth since 2016, said the company. Year-over-year growth has averaged 13 percent.

She has also worked with web development teams on the jeweler’s e-commerce website, introducing digital marketing initiatives that led to significant growth in its online presence.

Since launching an e-commerce site in 2018, the company said it has seen web revenue more than double.

 Related stories will be right here … 

Richard D. Eiseman Jr., CEO of Eiseman Jewels, shared his congratulations.

“Cristina Salas has brought talents to Eiseman Jewels that have allowed a mature company of sixty years to remain current and cutting edge in our brand development and marketing. Without Cristina and her team, the ever- changing requirements of our brand partners in web and digital communication would not be possible,” said Eiseman Jr.

Salas expressed her excitement about the new role.

“It has been incredibly rewarding to work alongside Richard Eiseman, the leadership team, and our talented associates for the past nine years as the organization has continued to grow and celebrate many achievements,” remarked Salas.

She looks forward to building upon the company’s 60-year legacy, she said.

“Directing the strategic vision for the future while focusing on brand identity, positioning in the DFW market, customer experience, and the long-lasting impact for the company's success is truly a privilege.” 

Salas earned her bachelor of business administration degree from Florida Atlantic University, later earning her executive MBA in general business at Southern Methodist University’s Cox School of Business. 

She is a member of the Junior League of Dallas, as well as other nonprofits, and is a graduate of the league’s T. Boone Pickens Leadership Institute. She has also had leadership training at the Disney Institute in Orlando, Florida. 

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