IndependentsJul 02, 2024
DeVries Jewelers Relocating to Expanded LocationIndependentsJul 03, 2024
Eiseman Jewels Names New Chief Marketing Officer
In the newly created role, Cristina Salas will lead the Dallas jeweler’s marketing strategy.
Eiseman Jewels has named Cristina Salas as its first chief marketing officer.
Dallas—Eiseman Jewels has named its first chief marketing officer.
Cristina Salas, formerly the store’s director of marketing and branding, has taken on the newly created role, effective as of Monday.
Salas is tasked with leading the family-owned jeweler’s marketing strategy and driving growth while aligning with its overall business objectives.
The Florida native started her retail career at Neiman Marcus in Palm Beach before moving to Dallas in 2010 to work at its corporate office.
While with Neiman Marcus Group, Salas served as manager of jewelry events in corporate public relations, which included managing the trunk shows, designer appearances, and events for 41 stores.
In 2015, she was manager of omni co-op advertising and partnerships.
Later that year, she joined Dallas-based Eiseman Jewels as marketing manager, later moving onto director of marketing and branding.
Salas has developed local marketing strategies for vendor partners and the Eiseman Jewels brand, leading to 39 percent sales growth since 2016, said the company. Year-over-year growth has averaged 13 percent.
She has also worked with web development teams on the jeweler’s e-commerce website, introducing digital marketing initiatives that led to significant growth in its online presence.
Since launching an e-commerce site in 2018, the company said it has seen web revenue more than double.
Related stories will be right here …
Cristina Salas, formerly the store’s director of marketing and branding, has taken on the newly created role, effective as of Monday.
Salas is tasked with leading the family-owned jeweler’s marketing strategy and driving growth while aligning with its overall business objectives.
The Florida native started her retail career at Neiman Marcus in Palm Beach before moving to Dallas in 2010 to work at its corporate office.
While with Neiman Marcus Group, Salas served as manager of jewelry events in corporate public relations, which included managing the trunk shows, designer appearances, and events for 41 stores.
In 2015, she was manager of omni co-op advertising and partnerships.
Later that year, she joined Dallas-based Eiseman Jewels as marketing manager, later moving onto director of marketing and branding.
Salas has developed local marketing strategies for vendor partners and the Eiseman Jewels brand, leading to 39 percent sales growth since 2016, said the company. Year-over-year growth has averaged 13 percent.
She has also worked with web development teams on the jeweler’s e-commerce website, introducing digital marketing initiatives that led to significant growth in its online presence.
Since launching an e-commerce site in 2018, the company said it has seen web revenue more than double.
Richard D. Eiseman Jr., CEO of Eiseman Jewels, shared his congratulations.
“Cristina Salas has brought talents to Eiseman Jewels that have allowed a mature company of sixty years to remain current and cutting edge in our brand development and marketing. Without Cristina and her team, the ever- changing requirements of our brand partners in web and digital communication would not be possible,” said Eiseman Jr.
Salas expressed her excitement about the new role.
“It has been incredibly rewarding to work alongside Richard Eiseman, the leadership team, and our talented associates for the past nine years as the organization has continued to grow and celebrate many achievements,” remarked Salas.
She looks forward to building upon the company’s 60-year legacy, she said.
“Directing the strategic vision for the future while focusing on brand identity, positioning in the DFW market, customer experience, and the long-lasting impact for the company's success is truly a privilege.”
Salas earned her bachelor of business administration degree from Florida Atlantic University, later earning her executive MBA in general business at Southern Methodist University’s Cox School of Business.
She is a member of the Junior League of Dallas, as well as other nonprofits, and is a graduate of the league’s T. Boone Pickens Leadership Institute. She has also had leadership training at the Disney Institute in Orlando, Florida.
More on Independents
The Latest
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
GradingJun 23, 2025
GIA Names New President and CEO Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.
Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.
SourcingJun 23, 2025
Diamond Producers, Organizations to Kick in Money to Promote Natural DiamondsSignatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.
Events & AwardsJun 23, 2025
Jose Hess Design Awards Celebrate 6 Jewelry DesignersThe winning designs captured the “Radiance” theme.
Events & AwardsJun 23, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement RingThe singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ BraceletThe bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry HeistThe heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’sThe 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry ShoppingThe Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56KThe historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.
CollectionsJun 18, 2025
Kirk Kara Celebrates 135 Years With New JewelsTo mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough RubyThe gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.
