Eiseman Jewels Names New Chief Marketing Officer
In the newly created role, Cristina Salas will lead the Dallas jeweler’s marketing strategy.

Cristina Salas, formerly the store’s director of marketing and branding, has taken on the newly created role, effective as of Monday.
Salas is tasked with leading the family-owned jeweler’s marketing strategy and driving growth while aligning with its overall business objectives.
The Florida native started her retail career at Neiman Marcus in Palm Beach before moving to Dallas in 2010 to work at its corporate office.
While with Neiman Marcus Group, Salas served as manager of jewelry events in corporate public relations, which included managing the trunk shows, designer appearances, and events for 41 stores.
In 2015, she was manager of omni co-op advertising and partnerships.
Later that year, she joined Dallas-based Eiseman Jewels as marketing manager, later moving onto director of marketing and branding.
Salas has developed local marketing strategies for vendor partners and the Eiseman Jewels brand, leading to 39 percent sales growth since 2016, said the company. Year-over-year growth has averaged 13 percent.
She has also worked with web development teams on the jeweler’s e-commerce website, introducing digital marketing initiatives that led to significant growth in its online presence.
Since launching an e-commerce site in 2018, the company said it has seen web revenue more than double.
Richard D. Eiseman Jr., CEO of Eiseman Jewels, shared his congratulations.
“Cristina Salas has brought talents to Eiseman Jewels that have allowed a mature company of sixty years to remain current and cutting edge in our brand development and marketing. Without Cristina and her team, the ever- changing requirements of our brand partners in web and digital communication would not be possible,” said Eiseman Jr.
Salas expressed her excitement about the new role.
“It has been incredibly rewarding to work alongside Richard Eiseman, the leadership team, and our talented associates for the past nine years as the organization has continued to grow and celebrate many achievements,” remarked Salas.
She looks forward to building upon the company’s 60-year legacy, she said.
“Directing the strategic vision for the future while focusing on brand identity, positioning in the DFW market, customer experience, and the long-lasting impact for the company's success is truly a privilege.”
Salas earned her bachelor of business administration degree from Florida Atlantic University, later earning her executive MBA in general business at Southern Methodist University’s Cox School of Business.
She is a member of the Junior League of Dallas, as well as other nonprofits, and is a graduate of the league’s T. Boone Pickens Leadership Institute. She has also had leadership training at the Disney Institute in Orlando, Florida.
The Latest

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

Hollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.


Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.

Take a gaze at the sky with this pair of platinum diamond-set star earrings with blue lace agate drops.

The new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.

The holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.

The brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.

Corey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.

Charles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.

Timepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.

The auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.

As chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.

Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.

The parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.

The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.

The trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.

Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.

Jewelry industry veteran Alisa Bunger has taken on the role.

The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.