IndependentsJul 02, 2024
DeVries Jewelers Relocating to Expanded LocationIndependentsJul 03, 2024
Eiseman Jewels Names New Chief Marketing Officer
In the newly created role, Cristina Salas will lead the Dallas jeweler’s marketing strategy.
Eiseman Jewels has named Cristina Salas as its first chief marketing officer.
Dallas—Eiseman Jewels has named its first chief marketing officer.
Cristina Salas, formerly the store’s director of marketing and branding, has taken on the newly created role, effective as of Monday.
Salas is tasked with leading the family-owned jeweler’s marketing strategy and driving growth while aligning with its overall business objectives.
The Florida native started her retail career at Neiman Marcus in Palm Beach before moving to Dallas in 2010 to work at its corporate office.
While with Neiman Marcus Group, Salas served as manager of jewelry events in corporate public relations, which included managing the trunk shows, designer appearances, and events for 41 stores.
In 2015, she was manager of omni co-op advertising and partnerships.
Later that year, she joined Dallas-based Eiseman Jewels as marketing manager, later moving onto director of marketing and branding.
Salas has developed local marketing strategies for vendor partners and the Eiseman Jewels brand, leading to 39 percent sales growth since 2016, said the company. Year-over-year growth has averaged 13 percent.
She has also worked with web development teams on the jeweler’s e-commerce website, introducing digital marketing initiatives that led to significant growth in its online presence.
Since launching an e-commerce site in 2018, the company said it has seen web revenue more than double.
Related stories will be right here …
Cristina Salas, formerly the store’s director of marketing and branding, has taken on the newly created role, effective as of Monday.
Salas is tasked with leading the family-owned jeweler’s marketing strategy and driving growth while aligning with its overall business objectives.
The Florida native started her retail career at Neiman Marcus in Palm Beach before moving to Dallas in 2010 to work at its corporate office.
While with Neiman Marcus Group, Salas served as manager of jewelry events in corporate public relations, which included managing the trunk shows, designer appearances, and events for 41 stores.
In 2015, she was manager of omni co-op advertising and partnerships.
Later that year, she joined Dallas-based Eiseman Jewels as marketing manager, later moving onto director of marketing and branding.
Salas has developed local marketing strategies for vendor partners and the Eiseman Jewels brand, leading to 39 percent sales growth since 2016, said the company. Year-over-year growth has averaged 13 percent.
She has also worked with web development teams on the jeweler’s e-commerce website, introducing digital marketing initiatives that led to significant growth in its online presence.
Since launching an e-commerce site in 2018, the company said it has seen web revenue more than double.
Richard D. Eiseman Jr., CEO of Eiseman Jewels, shared his congratulations.
“Cristina Salas has brought talents to Eiseman Jewels that have allowed a mature company of sixty years to remain current and cutting edge in our brand development and marketing. Without Cristina and her team, the ever- changing requirements of our brand partners in web and digital communication would not be possible,” said Eiseman Jr.
Salas expressed her excitement about the new role.
“It has been incredibly rewarding to work alongside Richard Eiseman, the leadership team, and our talented associates for the past nine years as the organization has continued to grow and celebrate many achievements,” remarked Salas.
She looks forward to building upon the company’s 60-year legacy, she said.
“Directing the strategic vision for the future while focusing on brand identity, positioning in the DFW market, customer experience, and the long-lasting impact for the company's success is truly a privilege.”
Salas earned her bachelor of business administration degree from Florida Atlantic University, later earning her executive MBA in general business at Southern Methodist University’s Cox School of Business.
She is a member of the Junior League of Dallas, as well as other nonprofits, and is a graduate of the league’s T. Boone Pickens Leadership Institute. She has also had leadership training at the Disney Institute in Orlando, Florida.
More on Independents
The Latest
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This YearThe store closures are part of the retailer’s “Bold New Chapter” turnaround plan.
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance ProgramThrough EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
