Editors

How Color Made Its Mark on the Vegas Show Floors

EditorsJun 27, 2024

How Color Made Its Mark on the Vegas Show Floors

Associate Editor Lauren McLemore shares her roundup of trending designs, vendors’ top picks and the unexpected color that made a statement.

colored gemstones
From left to right: A loose Montana sapphire from Kimberly Collins Colored Gems; the "Patchwork" earrings featuring sapphire, topaz and chrysoprase from designer Emily P. Wheeler; Jenna Blake's gold, diamond and turquoise bangle; a loose faceted chrysoberyl from B&B Gems, and a blue-green tourmaline pendant necklace by Lisa Nik
With countless pieces of jewelry to look at, massive show floors, and caffeinated crowds to navigate, the Las Vegas jewelry shows can feel like a blur. 

While walking the shows this year, one thing was clear even when I was cross-eyed from exhaustion—splashes of color were everywhere, from unique, multi-color inlay designs to flashy gemstone-forward pieces.

It was a long week of chatting with vendors and buyers, as well as getting insight from expert panelists during the show’s education sessions, but I’ve managed to distill it into a single article for you. 

Here are five key ways colored gemstones showed up in Sin City.


You want it? Then buy it, now.

Colored gemstone sales are strong, but there’s less supply of finer goods than what the market has been used to, and the stones that are available are in high demand.

It’s creating a sort of “you-snooze-you-lose” market, wherein buyers should be cautioned that if they walk away from a desirable stone, it may not be there when they return. 

Stuart Robertson, president of Gemworld International Inc., was one of three panelists who participated in the JCK Talks “Industry Update” session on the colored gemstone market.

He warned the Vegas crowd of an issue Tucson sellers ran into, saying, “When they went out to replace their inventory, the cost at the source was now higher than what they sold the goods for at the show.”

He gave the same advice he dealt out in Arizona—if you see it and you love it, buy it now.

Robertson said the colored gemstone market is looking at an average year of sales, noting that consumers tend to be more conservative in an election year. 

“Not a disaster,” he said, “but not a great one either.”

Customers who are still spending, however, offer what could be interpreted as a message of hope for retailers dealing with inconsistent supply.

“The client base that’s most motivated are the people looking for things that are unique and individualized to themselves,” Robertson said.


Stones available in a wide variety of colors were highly sought after.

When it comes to personalization, what better place to start than to offer customers a unique shade of a common color?

Lisa Nik sapphire bracelet
Rainbow sapphire stretch bracelets from Lisa Nik


Sapphires are the ultimate example, found in nearly every color of the rainbow, but certain colors like pink and blue are pricey at the moment.

It’s not a new concept, but it bears repeating—retailers have an opportunity now to offer different varieties of colored gemstones that are the same shade as more expensive stones. 

“When somebody walks into a store and asks for a blue sapphire, they don’t actually necessarily mean sapphire; they’re talking about a color,” Robertson said, citing research by Gemworld. 

Teal sapphire, which Robertson said initially took off as a “substitute stone,” has been very popular. 

Garnets and tourmalines were strong sellers at the Vegas shows, which may be attributed in part to this strategy of substitution, although both are valuable in their own right as well.


The whole gamut of greens is popular.

While emerald is perhaps the quintessential green gem, the verdant gemstones in Las Vegas ranged from moody bluish teals to bright lime neon greens.

Carol Kauffmann green tourmaline “Secret Garden” ring
A ring from the “Secret Garden” collection by Brazil-based designer Carol Kauffmann featuring a green tourmaline from Brazil


Colored gemstone dealer Kimberly Collins shared a few countries of origin that stood out for the minty green shades in particular—mint tourmalines out of Mozambique and Madagascar, mint garnet from Merelani, and peridot from Pakistan that Collins said has a minty quality to it.

Kimberly Collins mint garnet
A 4.08-carat pear-shaped mint garnet from Merelani (Tanzania) from Kimberly Collins Colored Gems


Victoria Gomelsky, editor-in-chief of JCK Magazine and moderator of the JCK Talks panel on colored gemstones, mentioned the latter during a later session on show floor trends.

“I think we’re seeing a lot more peridot than we ever have, partly because the supply is there,” she said, referencing the Fuli mine in China, which produces a grass-green colored peridot and is set to open this year. 

Gomelsky also mentioned the somewhat unexpected presence of faceted chrysoberyl across the show floor.  

It’s durable, it’s brilliant, and it pairs well with a variety of other colors, according to Collins.
 


“It’s this bright yellow that feels ‘of the moment,’” Gomelsky said. 

“Sometimes you can’t explain why; colors just feel right. It’s that yellow look that a few years ago would have been a much tougher sell.”


Non-faceted colored gemstones are being used creatively.
 

Last year in Las Vegas, several designers displayed jewelry with enamel, including many neon shades, to offer pieces with a bit of color without having the added cost of colored gemstones.  

This year, those same pop-of-color styles were still popular, but with a material twist; designers were incorporating so-called hard stones in places where, a year or two ago, they would have used enamel. 



“What we see now is people going back to stones and embracing hard stones—lapis, carnelian, malachite, mother-of-pearl, onyx,” Gomelsky said during the show floor trends talk. 

The inlay technique of using stones specifically cut to fit the piece is also popular. 



Enamel, while versatile, is also delicate, making more durable options like ceramic more appealing. 

Gomelsky highlighted Maria Blondet, a Puerto Rico-based designer featured in the JCK Events Design Collective Rising Star section who uses a form of ceramic in her new color rush collection.


There are glimmers of interesting new material.
 

In closing out the Industry Update panel, Gomelsky asked her panelists what has excited them lately.

Along with the aforementioned Pakistani peridot, the experts recalled other new material they’re keeping their eyes on.

mint peridot Pakistan
A matched pair of 5.54-carat, cushion-cut mint peridot from Pakistan from Kimberly Collins Colored Gems


Robertson, who noted his interest in North American-mined gems, mentioned The Tourmaline King mine in San Diego, and how it is producing more now than it was during the Tucson show.  

He’s also excited by a violet-blue chalcedony coming out of Madagascar he said is beautiful and not particularly expensive.

David Nassi of 100% Natural Ltd. is loving green jade from Guatemala, and when he can find it, high-quality cobalt blue spinel out of Vietnam and a relatively new deposit in Tanzania.   

 Related stories will be right here … 

The Latest

De Beers Desert Diamonds Bridal Campaign Imagery
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into Bridal

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Model wearing Bulgari Vimini necklace and earrings
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East Conflict

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

International Jade Summit
SourcingApr 14, 2026
International Jade Summit to Return to Monterey

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Continental Buying Group
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas Show

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

Weekly QuizApr 09, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Uniform Object Carbon Form Collection Campaign Imagery
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

Jewelers of America
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative Applications

The program provides essential funding to organizations for projects that enhance the jewelry industry.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Coconut Grove Miami
Events & AwardsApr 13, 2026
Couture Announces New Show in Miami

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

Police car with lights on
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed Robbery

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

Watches on a table next to a coffee cup
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

Ophelia Eve Scroll Toggle Pendant
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your Secrets

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

Tiffany & Co. Nathalie Verdeille
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic Officer

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

Jacob & Co. The Godfather II Musical Watch
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Jesse Itzler
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

Alan Hodgkinson
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New Award

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

Oris CEO Rolf Studer and Oris CFO Claudine Gertiser
WatchesApr 09, 2026
Oris Names New CEO, CFO

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

Hearts On Fire What’s Your Signature Campaign Imagery
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a Question

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

41.82-carat Type IIb blue diamond recovered from Cullinan in January 2026
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

American Gem Society Confluence Logo
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability Sessions

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

Dennis Buzz Busby and Randy Welch
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller Employees

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

Isabel Delgado A necklace
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

QVC Group logo
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into Question

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Headshot of National Jeweler columnist Peter Smith
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace Culture

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

Retiring GIA CFO David Tearle and new GIA CFO John Cowley
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Gemology Geek Ignite collection tourmaline ring
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry Collection

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy