Editors

How Color Made Its Mark on the Vegas Show Floors

EditorsJun 27, 2024

How Color Made Its Mark on the Vegas Show Floors

Associate Editor Lauren McLemore shares her roundup of trending designs, vendors’ top picks and the unexpected color that made a statement.

colored gemstones
From left to right: A loose Montana sapphire from Kimberly Collins Colored Gems; the "Patchwork" earrings featuring sapphire, topaz and chrysoprase from designer Emily P. Wheeler; Jenna Blake's gold, diamond and turquoise bangle; a loose faceted chrysoberyl from B&B Gems, and a blue-green tourmaline pendant necklace by Lisa Nik
With countless pieces of jewelry to look at, massive show floors, and caffeinated crowds to navigate, the Las Vegas jewelry shows can feel like a blur. 

While walking the shows this year, one thing was clear even when I was cross-eyed from exhaustion—splashes of color were everywhere, from unique, multi-color inlay designs to flashy gemstone-forward pieces.

It was a long week of chatting with vendors and buyers, as well as getting insight from expert panelists during the show’s education sessions, but I’ve managed to distill it into a single article for you. 

Here are five key ways colored gemstones showed up in Sin City.


You want it? Then buy it, now.

Colored gemstone sales are strong, but there’s less supply of finer goods than what the market has been used to, and the stones that are available are in high demand.

It’s creating a sort of “you-snooze-you-lose” market, wherein buyers should be cautioned that if they walk away from a desirable stone, it may not be there when they return. 

Stuart Robertson, president of Gemworld International Inc., was one of three panelists who participated in the JCK Talks “Industry Update” session on the colored gemstone market.

He warned the Vegas crowd of an issue Tucson sellers ran into, saying, “When they went out to replace their inventory, the cost at the source was now higher than what they sold the goods for at the show.”

He gave the same advice he dealt out in Arizona—if you see it and you love it, buy it now.

Robertson said the colored gemstone market is looking at an average year of sales, noting that consumers tend to be more conservative in an election year. 

“Not a disaster,” he said, “but not a great one either.”

Customers who are still spending, however, offer what could be interpreted as a message of hope for retailers dealing with inconsistent supply.

“The client base that’s most motivated are the people looking for things that are unique and individualized to themselves,” Robertson said.


Stones available in a wide variety of colors were highly sought after.

When it comes to personalization, what better place to start than to offer customers a unique shade of a common color?

Lisa Nik sapphire bracelet
Rainbow sapphire stretch bracelets from Lisa Nik


Sapphires are the ultimate example, found in nearly every color of the rainbow, but certain colors like pink and blue are pricey at the moment.

It’s not a new concept, but it bears repeating—retailers have an opportunity now to offer different varieties of colored gemstones that are the same shade as more expensive stones. 

“When somebody walks into a store and asks for a blue sapphire, they don’t actually necessarily mean sapphire; they’re talking about a color,” Robertson said, citing research by Gemworld. 

Teal sapphire, which Robertson said initially took off as a “substitute stone,” has been very popular. 

Garnets and tourmalines were strong sellers at the Vegas shows, which may be attributed in part to this strategy of substitution, although both are valuable in their own right as well.


The whole gamut of greens is popular.

While emerald is perhaps the quintessential green gem, the verdant gemstones in Las Vegas ranged from moody bluish teals to bright lime neon greens.

Carol Kauffmann green tourmaline “Secret Garden” ring
A ring from the “Secret Garden” collection by Brazil-based designer Carol Kauffmann featuring a green tourmaline from Brazil


Colored gemstone dealer Kimberly Collins shared a few countries of origin that stood out for the minty green shades in particular—mint tourmalines out of Mozambique and Madagascar, mint garnet from Merelani, and peridot from Pakistan that Collins said has a minty quality to it.

Kimberly Collins mint garnet
A 4.08-carat pear-shaped mint garnet from Merelani (Tanzania) from Kimberly Collins Colored Gems


Victoria Gomelsky, editor-in-chief of JCK Magazine and moderator of the JCK Talks panel on colored gemstones, mentioned the latter during a later session on show floor trends.

“I think we’re seeing a lot more peridot than we ever have, partly because the supply is there,” she said, referencing the Fuli mine in China, which produces a grass-green colored peridot and is set to open this year. 

Gomelsky also mentioned the somewhat unexpected presence of faceted chrysoberyl across the show floor.  

It’s durable, it’s brilliant, and it pairs well with a variety of other colors, according to Collins.
 


“It’s this bright yellow that feels ‘of the moment,’” Gomelsky said. 

“Sometimes you can’t explain why; colors just feel right. It’s that yellow look that a few years ago would have been a much tougher sell.”


Non-faceted colored gemstones are being used creatively.
 

Last year in Las Vegas, several designers displayed jewelry with enamel, including many neon shades, to offer pieces with a bit of color without having the added cost of colored gemstones.  

This year, those same pop-of-color styles were still popular, but with a material twist; designers were incorporating so-called hard stones in places where, a year or two ago, they would have used enamel. 



“What we see now is people going back to stones and embracing hard stones—lapis, carnelian, malachite, mother-of-pearl, onyx,” Gomelsky said during the show floor trends talk. 

The inlay technique of using stones specifically cut to fit the piece is also popular. 



Enamel, while versatile, is also delicate, making more durable options like ceramic more appealing. 

Gomelsky highlighted Maria Blondet, a Puerto Rico-based designer featured in the JCK Events Design Collective Rising Star section who uses a form of ceramic in her new color rush collection.


There are glimmers of interesting new material.
 

In closing out the Industry Update panel, Gomelsky asked her panelists what has excited them lately.

Along with the aforementioned Pakistani peridot, the experts recalled other new material they’re keeping their eyes on.

mint peridot Pakistan
A matched pair of 5.54-carat, cushion-cut mint peridot from Pakistan from Kimberly Collins Colored Gems


Robertson, who noted his interest in North American-mined gems, mentioned The Tourmaline King mine in San Diego, and how it is producing more now than it was during the Tucson show.  

He’s also excited by a violet-blue chalcedony coming out of Madagascar he said is beautiful and not particularly expensive.

David Nassi of 100% Natural Ltd. is loving green jade from Guatemala, and when he can find it, high-quality cobalt blue spinel out of Vietnam and a relatively new deposit in Tanzania.   

 Related stories will be right here … 

The Latest

Jewelry display
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be Taking

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

Header - One platform_ total protection_ seamless shipping (1).png
Supplier BulletinSep 24, 2026
Ship with Confidence with JM Shipping Solution

Sponsored by JM Shipping

8.03 carat natural fancy light blue diamond
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry Auction

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Secret Language of Victorian Jewelry by Amy Azzarito
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

Weekly QuizSep 24, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Lab-grown diamond tennis bracelets and rings from Kira Jewels
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

Dana Rebecca Designs Tennis Bracelets Campaign Imagery
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, Personalization

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

The logo for The Diamond Collective, the new name for the Natural Diamond Council
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers 7Cs Cafe
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7Cs

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Kay Love All In campaign
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on Love

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

Jean Schlumberger’s Hedges and Flowers Necklace
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum

The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.

Pandora x Pat McGrath campaign image
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry Collab

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

Texas Jewelers Association
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th Anniversary

The association will mark the milestone at its convention next month.

Sissy’s Log Cabin Back to School and Bling 2026
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event Returns

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

Pandora and Foundrae medallions
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court Rules

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

The Retail Smiths Peter Smith
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional Selling

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

Constance Polamalu
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' List

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

Photo collage of new GCAL by Sarine lab in Mumbai
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in Mumbai

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

NYC Jewelry, Antique, & Object Show Autumn Edition Imagery
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn Edition

The four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.

Cartier Cheich watch in white gold
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Pamela Bernstein-Gulla and Elle Hill at the Wynn Las Vegas
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to Retire

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

Bhindi Jewelers Glendale Store Ribbon Cutting Ceremony
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California Store

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

Unheated Paraiba
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

Nanis Sway Earrings
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

De Beers Group’s SynthDetect 2 diamond screening instrument
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy