Editors

How Color Made Its Mark on the Vegas Show Floors

EditorsJun 27, 2024

How Color Made Its Mark on the Vegas Show Floors

Associate Editor Lauren McLemore shares her roundup of trending designs, vendors’ top picks and the unexpected color that made a statement.

colored gemstones
From left to right: A loose Montana sapphire from Kimberly Collins Colored Gems; the "Patchwork" earrings featuring sapphire, topaz and chrysoprase from designer Emily P. Wheeler; Jenna Blake's gold, diamond and turquoise bangle; a loose faceted chrysoberyl from B&B Gems, and a blue-green tourmaline pendant necklace by Lisa Nik
With countless pieces of jewelry to look at, massive show floors, and caffeinated crowds to navigate, the Las Vegas jewelry shows can feel like a blur. 

While walking the shows this year, one thing was clear even when I was cross-eyed from exhaustion—splashes of color were everywhere, from unique, multi-color inlay designs to flashy gemstone-forward pieces.

It was a long week of chatting with vendors and buyers, as well as getting insight from expert panelists during the show’s education sessions, but I’ve managed to distill it into a single article for you. 

Here are five key ways colored gemstones showed up in Sin City.


You want it? Then buy it, now.

Colored gemstone sales are strong, but there’s less supply of finer goods than what the market has been used to, and the stones that are available are in high demand.

It’s creating a sort of “you-snooze-you-lose” market, wherein buyers should be cautioned that if they walk away from a desirable stone, it may not be there when they return. 

Stuart Robertson, president of Gemworld International Inc., was one of three panelists who participated in the JCK Talks “Industry Update” session on the colored gemstone market.

He warned the Vegas crowd of an issue Tucson sellers ran into, saying, “When they went out to replace their inventory, the cost at the source was now higher than what they sold the goods for at the show.”

He gave the same advice he dealt out in Arizona—if you see it and you love it, buy it now.

Robertson said the colored gemstone market is looking at an average year of sales, noting that consumers tend to be more conservative in an election year. 

“Not a disaster,” he said, “but not a great one either.”

Customers who are still spending, however, offer what could be interpreted as a message of hope for retailers dealing with inconsistent supply.

“The client base that’s most motivated are the people looking for things that are unique and individualized to themselves,” Robertson said.


Stones available in a wide variety of colors were highly sought after.

When it comes to personalization, what better place to start than to offer customers a unique shade of a common color?

Lisa Nik sapphire bracelet
Rainbow sapphire stretch bracelets from Lisa Nik


Sapphires are the ultimate example, found in nearly every color of the rainbow, but certain colors like pink and blue are pricey at the moment.

It’s not a new concept, but it bears repeating—retailers have an opportunity now to offer different varieties of colored gemstones that are the same shade as more expensive stones. 

“When somebody walks into a store and asks for a blue sapphire, they don’t actually necessarily mean sapphire; they’re talking about a color,” Robertson said, citing research by Gemworld. 

Teal sapphire, which Robertson said initially took off as a “substitute stone,” has been very popular. 

Garnets and tourmalines were strong sellers at the Vegas shows, which may be attributed in part to this strategy of substitution, although both are valuable in their own right as well.


The whole gamut of greens is popular.

While emerald is perhaps the quintessential green gem, the verdant gemstones in Las Vegas ranged from moody bluish teals to bright lime neon greens.

Carol Kauffmann green tourmaline “Secret Garden” ring
A ring from the “Secret Garden” collection by Brazil-based designer Carol Kauffmann featuring a green tourmaline from Brazil


Colored gemstone dealer Kimberly Collins shared a few countries of origin that stood out for the minty green shades in particular—mint tourmalines out of Mozambique and Madagascar, mint garnet from Merelani, and peridot from Pakistan that Collins said has a minty quality to it.

Kimberly Collins mint garnet
A 4.08-carat pear-shaped mint garnet from Merelani (Tanzania) from Kimberly Collins Colored Gems


Victoria Gomelsky, editor-in-chief of JCK Magazine and moderator of the JCK Talks panel on colored gemstones, mentioned the latter during a later session on show floor trends.

“I think we’re seeing a lot more peridot than we ever have, partly because the supply is there,” she said, referencing the Fuli mine in China, which produces a grass-green colored peridot and is set to open this year. 

Gomelsky also mentioned the somewhat unexpected presence of faceted chrysoberyl across the show floor.  

It’s durable, it’s brilliant, and it pairs well with a variety of other colors, according to Collins.
 


“It’s this bright yellow that feels ‘of the moment,’” Gomelsky said. 

“Sometimes you can’t explain why; colors just feel right. It’s that yellow look that a few years ago would have been a much tougher sell.”


Non-faceted colored gemstones are being used creatively.
 

Last year in Las Vegas, several designers displayed jewelry with enamel, including many neon shades, to offer pieces with a bit of color without having the added cost of colored gemstones.  

This year, those same pop-of-color styles were still popular, but with a material twist; designers were incorporating so-called hard stones in places where, a year or two ago, they would have used enamel. 



“What we see now is people going back to stones and embracing hard stones—lapis, carnelian, malachite, mother-of-pearl, onyx,” Gomelsky said during the show floor trends talk. 

The inlay technique of using stones specifically cut to fit the piece is also popular. 



Enamel, while versatile, is also delicate, making more durable options like ceramic more appealing. 

Gomelsky highlighted Maria Blondet, a Puerto Rico-based designer featured in the JCK Events Design Collective Rising Star section who uses a form of ceramic in her new color rush collection.


There are glimmers of interesting new material.
 

In closing out the Industry Update panel, Gomelsky asked her panelists what has excited them lately.

Along with the aforementioned Pakistani peridot, the experts recalled other new material they’re keeping their eyes on.

mint peridot Pakistan
A matched pair of 5.54-carat, cushion-cut mint peridot from Pakistan from Kimberly Collins Colored Gems


Robertson, who noted his interest in North American-mined gems, mentioned The Tourmaline King mine in San Diego, and how it is producing more now than it was during the Tucson show.  

He’s also excited by a violet-blue chalcedony coming out of Madagascar he said is beautiful and not particularly expensive.

David Nassi of 100% Natural Ltd. is loving green jade from Guatemala, and when he can find it, high-quality cobalt blue spinel out of Vietnam and a relatively new deposit in Tanzania.   

 Related stories will be right here … 

The Latest

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

Pandora celestial chandelier earrings
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on Design

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

NYC Jewelry Week Biolgems Jewelry Exhibition
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition Yet

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Lanessa Elrod
MajorsNov 04, 2026
Bergdorf Goodman Names New President

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

Weekly QuizOct 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Replica of Infinity Gauntlet
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for Auction

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Arthur Klein
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Zadok Jewelers
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet Giveaway

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

David Yurman Gem Awards Grant 2027 Graphic
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 Applications

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

Kirstin Viland, Joanna Kovacs, Shari Lukacs
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship Winners

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

Sothebys Romanov sapphire
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s Geneva

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Edina Kiss Eye Pendants on Charm Necklace
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Norma Wellington spider web pendant
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks

Get into the Halloween spirit with this roundup of 13 spooky jewels.

Ann Cahoon
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann Cahoon

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Tiffany & Co. Love Is a Gift Holiday Campaign with Amanda Seyfried
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday Campaign

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

Jaythan Gilder and Stolen Tiffany & Co. Earrings
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings Convicted

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Gas station
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices Ease

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

Stuller Magic of the Moment Holiday Campaign
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ Shine

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

De Beers Desert Diamonds Icons Campaign Designer Showcase
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ Campaign

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Mervis Diamond Importers store
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond Importers

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy