Editors

How Color Made Its Mark on the Vegas Show Floors

EditorsJun 27, 2024

How Color Made Its Mark on the Vegas Show Floors

Associate Editor Lauren McLemore shares her roundup of trending designs, vendors’ top picks and the unexpected color that made a statement.

colored gemstones
From left to right: A loose Montana sapphire from Kimberly Collins Colored Gems; the "Patchwork" earrings featuring sapphire, topaz and chrysoprase from designer Emily P. Wheeler; Jenna Blake's gold, diamond and turquoise bangle; a loose faceted chrysoberyl from B&B Gems, and a blue-green tourmaline pendant necklace by Lisa Nik
With countless pieces of jewelry to look at, massive show floors, and caffeinated crowds to navigate, the Las Vegas jewelry shows can feel like a blur. 

While walking the shows this year, one thing was clear even when I was cross-eyed from exhaustion—splashes of color were everywhere, from unique, multi-color inlay designs to flashy gemstone-forward pieces.

It was a long week of chatting with vendors and buyers, as well as getting insight from expert panelists during the show’s education sessions, but I’ve managed to distill it into a single article for you. 

Here are five key ways colored gemstones showed up in Sin City.


You want it? Then buy it, now.

Colored gemstone sales are strong, but there’s less supply of finer goods than what the market has been used to, and the stones that are available are in high demand.

It’s creating a sort of “you-snooze-you-lose” market, wherein buyers should be cautioned that if they walk away from a desirable stone, it may not be there when they return. 

Stuart Robertson, president of Gemworld International Inc., was one of three panelists who participated in the JCK Talks “Industry Update” session on the colored gemstone market.

He warned the Vegas crowd of an issue Tucson sellers ran into, saying, “When they went out to replace their inventory, the cost at the source was now higher than what they sold the goods for at the show.”

He gave the same advice he dealt out in Arizona—if you see it and you love it, buy it now.

Robertson said the colored gemstone market is looking at an average year of sales, noting that consumers tend to be more conservative in an election year. 

“Not a disaster,” he said, “but not a great one either.”

Customers who are still spending, however, offer what could be interpreted as a message of hope for retailers dealing with inconsistent supply.

“The client base that’s most motivated are the people looking for things that are unique and individualized to themselves,” Robertson said.


Stones available in a wide variety of colors were highly sought after.

When it comes to personalization, what better place to start than to offer customers a unique shade of a common color?

Lisa Nik sapphire bracelet
Rainbow sapphire stretch bracelets from Lisa Nik


Sapphires are the ultimate example, found in nearly every color of the rainbow, but certain colors like pink and blue are pricey at the moment.

It’s not a new concept, but it bears repeating—retailers have an opportunity now to offer different varieties of colored gemstones that are the same shade as more expensive stones. 

“When somebody walks into a store and asks for a blue sapphire, they don’t actually necessarily mean sapphire; they’re talking about a color,” Robertson said, citing research by Gemworld. 

Teal sapphire, which Robertson said initially took off as a “substitute stone,” has been very popular. 

Garnets and tourmalines were strong sellers at the Vegas shows, which may be attributed in part to this strategy of substitution, although both are valuable in their own right as well.


The whole gamut of greens is popular.

While emerald is perhaps the quintessential green gem, the verdant gemstones in Las Vegas ranged from moody bluish teals to bright lime neon greens.

Carol Kauffmann green tourmaline “Secret Garden” ring
A ring from the “Secret Garden” collection by Brazil-based designer Carol Kauffmann featuring a green tourmaline from Brazil


Colored gemstone dealer Kimberly Collins shared a few countries of origin that stood out for the minty green shades in particular—mint tourmalines out of Mozambique and Madagascar, mint garnet from Merelani, and peridot from Pakistan that Collins said has a minty quality to it.

Kimberly Collins mint garnet
A 4.08-carat pear-shaped mint garnet from Merelani (Tanzania) from Kimberly Collins Colored Gems


Victoria Gomelsky, editor-in-chief of JCK Magazine and moderator of the JCK Talks panel on colored gemstones, mentioned the latter during a later session on show floor trends.

“I think we’re seeing a lot more peridot than we ever have, partly because the supply is there,” she said, referencing the Fuli mine in China, which produces a grass-green colored peridot and is set to open this year. 

Gomelsky also mentioned the somewhat unexpected presence of faceted chrysoberyl across the show floor.  

It’s durable, it’s brilliant, and it pairs well with a variety of other colors, according to Collins.
 


“It’s this bright yellow that feels ‘of the moment,’” Gomelsky said. 

“Sometimes you can’t explain why; colors just feel right. It’s that yellow look that a few years ago would have been a much tougher sell.”


Non-faceted colored gemstones are being used creatively.
 

Last year in Las Vegas, several designers displayed jewelry with enamel, including many neon shades, to offer pieces with a bit of color without having the added cost of colored gemstones.  

This year, those same pop-of-color styles were still popular, but with a material twist; designers were incorporating so-called hard stones in places where, a year or two ago, they would have used enamel. 



“What we see now is people going back to stones and embracing hard stones—lapis, carnelian, malachite, mother-of-pearl, onyx,” Gomelsky said during the show floor trends talk. 

The inlay technique of using stones specifically cut to fit the piece is also popular. 



Enamel, while versatile, is also delicate, making more durable options like ceramic more appealing. 

Gomelsky highlighted Maria Blondet, a Puerto Rico-based designer featured in the JCK Events Design Collective Rising Star section who uses a form of ceramic in her new color rush collection.


There are glimmers of interesting new material.
 

In closing out the Industry Update panel, Gomelsky asked her panelists what has excited them lately.

Along with the aforementioned Pakistani peridot, the experts recalled other new material they’re keeping their eyes on.

mint peridot Pakistan
A matched pair of 5.54-carat, cushion-cut mint peridot from Pakistan from Kimberly Collins Colored Gems


Robertson, who noted his interest in North American-mined gems, mentioned The Tourmaline King mine in San Diego, and how it is producing more now than it was during the Tucson show.  

He’s also excited by a violet-blue chalcedony coming out of Madagascar he said is beautiful and not particularly expensive.

David Nassi of 100% Natural Ltd. is loving green jade from Guatemala, and when he can find it, high-quality cobalt blue spinel out of Vietnam and a relatively new deposit in Tanzania.   

 Related stories will be right here … 

The Latest

Halle Berry’s vintage diamond and sapphire engagement ring
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set Stunner

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

Francesca’s storefront
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy Again

The clothing and accessories chain announced last month it would be closing all of its stores.

Zales x Sweethearts Capsule Collection Heart Charms
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day Collection

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

2026 Gemvision Symposium
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for April

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Weekly QuizFeb 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
The Jewelry Symposium
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New App

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.

The Luanda Accord signatories at the African Mining Indaba in Cape Town, South Africa
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Bad Bunny Performing Super Bowl LX Halftime Show
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime Performance

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Miraki Jewels heart diamond signet ring
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRF

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

Pomellato Nudo toi et moi ring
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

Stuller color of the year 2026 Signature Red jewelry and gemstones
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards Category

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

Stock image of loose polished diamonds
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being Finalized

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

CASE Awards Graphic
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE Awards

Entries for the jewelry design competition will be accepted through March 20.

James Free Jewelers Dayton Ohio store
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped Flagship

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

KIL NYC The Pierced Padlock Wounded
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s Day

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Stock image of a gavel
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

Luciano Rodembusch
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive Changes

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Cece Jewellery Bespoke Wuthering Heights Signet Rings on Margot Robbie and Jacob Elordi
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet Rings

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

Pandora platinum
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated Jewelry

The introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.

Entrance to the Jwaneng diamond mine in Botswana
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another Writedown

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.

Rendering of renovated Borsheims store
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring

The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.

Marco Bicego Paradise Amethyst Long Necklace
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple Paradise

The “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.

Watches of Switzerland Regent Street London store
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3

The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.

Headshot of Sherry Smith, National Jeweler columnist and vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

Saks Fifth Avenue New York storefront
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s Bankruptcy

From how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.

Jacquie Aiche Raw Amethyst Cluster Starburst Diamond Ring
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone Bliss

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy