Zales Adds Dorian Webb, Nungu Diamonds to Designer Edit
The Designer Edit, launched earlier this year, highlights up-and-coming jewelry designers.
The Designer Edit, launched in January, celebrates up-and-coming jewelry designers, highlighting “diverse voices and fresh designs” to expand its product assortment and attract new fashion-conscious shoppers.
"The Designer Edit was created to lift up emerging and established designers while expanding our product offerings to provide our customers with the styles they're looking for when purchasing jewelry," said Kecia Caffie, president of Zales.
"Zales is excited to partner with two more designers who each bring their own unique point of view to Zales, enhancing the shopping experience and aligning with consumer preferences to find styles that make everyday a little more special."
The two new Black-owned brands have both showcased their jewels at JCK Las Vegas as part of the Black in Jewelry Coalition’s Collective.
Nungu Diamonds is run by Kealeboga and Ursula Pule, a husband-and-wife team based in Johannesburg, South Africa, with a focus on supporting local communities.
The Zales x Nungu Diamonds collection will feature necklaces, earrings, and rings in 14-karat yellow and white gold with natural diamonds.
The jewels were inspired by their love story, and the delicate designs celebrate the beauty and symbolism of nature.
Sold exclusively in the U.S. at Zales, the collection ranges in price from $1,499 to $4,799.
Dorian Webb is the founder and designer behind her eponymous brand. She was a member of the inaugural group of the Emerging Designers Diamond Initiative, a project by the Natural Diamond Council and designer Lorraine Schwartz aimed at creating a more equitable fine jewelry industry.
Based in Oakland, California, her jewels celebrate women and African American culture.
The Zales x Dorian Webb assortment features rings, necklaces, earrings, and bracelets available in 14-karat yellow gold with natural diamonds.
“Each piece designed by Dorian Webb thoughtfully highlights the intrinsic beauty of the wearer,” said Zales.
“Dorian Webb's jewelry, with its asymmetrical compositions, exuberant polyrhythms, and textural contrasts reflects an inclusive worldview and the belief that we should all be recognized and valued for our unique gifts.”
The collection ranges in price from $899 to $4,799.
Zales is also expanding its existing collaboration with Shahla, which joined the Designer Edit earlier this year.
Designer Shahla Karimi’s jewels are inspired by architecture and the urban wonders of the world, said Zales.
Her collection features rings, necklaces, earrings, and bracelets available in 14-karat yellow and white gold with lab-grown diamonds.
Prices range from $950 to $7,490.
The Designer Edit collections can be viewed on Zales’ website.
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