Majors

Detroit Lions’ QB Jared Goff Going to Jared

MajorsFeb 15, 2024

Detroit Lions’ QB Jared Goff Going to Jared

Goff, whose fans hold up “He Went to Jared” signs at games, has signed a partnership with the retailer.

Jared Goff and Claudia Cividino
Detroit Lions Quarterback Jared Goff meets with Jared President Claudia Cividino as part of his new partnership with the Signet-owned retailer. (Photo credit: Devon Steigerwald)
Akron, Ohio—Fans of the Detroit Lions have been showing their love for quarterback Jared Goff at games with “He Went to Jared” signs.

Signet Jewelers-owned Jared noticed the playful nod to its tagline and has decided to team up with Goff, though few details of the partnership have been released.

To celebrate, Goff gifted each of his eight offensive linemen (the five starters, plus three reserves) a Breitling “Super Chronomat” from Jared, signing the inside lid of the boxes for his teammates while on a media tour in Las Vegas over Super Bowl weekend.

The quarterback is a star in Detroit after leading the team to its first NFC championship game in 32 years. 

The Lions came within one game of playing in the Super Bowl for the first time in team history, but ultimately lost a heartbreaker to the San Francisco 49ers, 34-31.

“The Jared brand not only shares a name with the quarterback but the values of grit, drive, heart, and humility as well,” said the company.

 Related stories will be right here … 

“Partnering with Jared Goff is a relationship rooted in something much more profound than a clever name play. It’s built on the values that drive us both – earnestness, a sense of caring, authenticity, and humility,” said Claudia Cividino, president of Jared. 

“It is our pleasure to partner with Jared Goff in celebration of the historic season he helped deliver for Detroit and its fans and present the offensive line with these Breitling timepieces.”

Goff shared his appreciation for his fans and excitement for this new partnership, showing off the watches in posts on both X and Instagram.


“Seeing the fans this past season holding ‘He Went To Jared’ signs of support meant so much to me. We have the greatest fans in the world and I was pumped when the Jared Jewelers’ team reached out,” said Goff.

“Certainly, the name play is fun, but this truly is a match made in heaven. Having the opportunity to work with such an approachable and high-quality brand has been so rewarding and I’m looking forward to unveiling some additional surprises soon.”

Though better known as a jewelry retailer, Jared carries several watch brands, including Breitling, TAG Heuer, Frederique Constant, and Longines.

The Latest

Stock image of shipping containers
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already Imposed

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

Sherry Smith, National Jeweler columnist and principal partner at The Retail Smiths
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail Smiths

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

Yafa Signed Jewels Van Cleef & Arpels Necklace and Earrings
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in Miami

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Jin Lee Chrono24
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General Manager

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Weekly QuizFeb 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Eddie Sakamoto
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

NYCJAOS spring show 2026
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring Show

The April event will feature a new VIP shopping day requiring a special ticket.

MJSA Apprenticeship Guide
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench Jewelers

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Dua Lipa Bulgari Brand Ambassador
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New Ambassador

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

US Supreme Court building
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s Tariffs

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Headshot of National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry Sales

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Boucheron Faisceaux Brooch
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A Museum

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Ann Weaver Bailey, also known as “Mama Ann”
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good Boston Location Interior Rendering
IndependentsFeb 19, 2026
Material Good Opens Third Location

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

Original Miami Beach Antique Show sign
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in March

The show will be held March 26-30 at the Miami Beach Convention Center.

Joanna Carson jewelry auction
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to Auction

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 18, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Community for Ethical Jewelry Logo
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive Director

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

DCA colored gemstone course on laptop
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO Event

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Cece Jewellery Traveller’s Tale Ring
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the Horse

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.

Anza gems
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in Tucson

Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Dr. George Rossman
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Nest doorbell camera footage of suspect in Nancy Guthrie abduction
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers going out of business sale ad
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To Close

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

Paul Morelli Rosebud Necklace
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s Day

Paul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.

Jewelers for Children
MajorsFeb 13, 2026
JFC Announces New Beneficiaries

The nonprofit has welcomed four new grantees for 2026.

Saks Fifth Avenue Club personal styling suite in Austin Texas
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are Closing

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy