MajorsFeb 05, 2024
Pandora’s ‘Be Love’ Campaign Stars Selma Blair, Chloe and Halle BaileyMajorsFeb 15, 2024
Detroit Lions’ QB Jared Goff Going to Jared
Goff, whose fans hold up “He Went to Jared” signs at games, has signed a partnership with the retailer.
Detroit Lions Quarterback Jared Goff meets with Jared President Claudia Cividino as part of his new partnership with the Signet-owned retailer. (Photo credit: Devon Steigerwald)
Akron, Ohio—Fans of the Detroit Lions have been showing their love for quarterback Jared Goff at games with “He Went to Jared” signs.
Signet Jewelers-owned Jared noticed the playful nod to its tagline and has decided to team up with Goff, though few details of the partnership have been released.
To celebrate, Goff gifted each of his eight offensive linemen (the five starters, plus three reserves) a Breitling “Super Chronomat” from Jared, signing the inside lid of the boxes for his teammates while on a media tour in Las Vegas over Super Bowl weekend.
The quarterback is a star in Detroit after leading the team to its first NFC championship game in 32 years.
The Lions came within one game of playing in the Super Bowl for the first time in team history, but ultimately lost a heartbreaker to the San Francisco 49ers, 34-31.
“The Jared brand not only shares a name with the quarterback but the values of grit, drive, heart, and humility as well,” said the company.
Related stories will be right here …
Signet Jewelers-owned Jared noticed the playful nod to its tagline and has decided to team up with Goff, though few details of the partnership have been released.
To celebrate, Goff gifted each of his eight offensive linemen (the five starters, plus three reserves) a Breitling “Super Chronomat” from Jared, signing the inside lid of the boxes for his teammates while on a media tour in Las Vegas over Super Bowl weekend.
The quarterback is a star in Detroit after leading the team to its first NFC championship game in 32 years.
The Lions came within one game of playing in the Super Bowl for the first time in team history, but ultimately lost a heartbreaker to the San Francisco 49ers, 34-31.
“The Jared brand not only shares a name with the quarterback but the values of grit, drive, heart, and humility as well,” said the company.
“Partnering with Jared Goff is a relationship rooted in something much more profound than a clever name play. It’s built on the values that drive us both – earnestness, a sense of caring, authenticity, and humility,” said Claudia Cividino, president of Jared.
“It is our pleasure to partner with Jared Goff in celebration of the historic season he helped deliver for Detroit and its fans and present the offensive line with these Breitling timepieces.”
Goff shared his appreciation for his fans and excitement for this new partnership, showing off the watches in posts on both X and Instagram.
“Seeing the fans this past season holding ‘He Went To Jared’ signs of support meant so much to me. We have the greatest fans in the world and I was pumped when the Jared Jewelers’ team reached out,” said Goff.
“Certainly, the name play is fun, but this truly is a match made in heaven. Having the opportunity to work with such an approachable and high-quality brand has been so rewarding and I’m looking forward to unveiling some additional surprises soon.”
Though better known as a jewelry retailer, Jared carries several watch brands, including Breitling, TAG Heuer, Frederique Constant, and Longines.
Editors' Picks
Sponsored by
More on Majors
The Latest
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends YouJennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday SeasonThe program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the HolidaysHilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for AuctionThe 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 MonthsThe company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care ProgramThe nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
