Detroit Lions’ QB Jared Goff Going to Jared
Goff, whose fans hold up “He Went to Jared” signs at games, has signed a partnership with the retailer.

Signet Jewelers-owned Jared noticed the playful nod to its tagline and has decided to team up with Goff, though few details of the partnership have been released.
To celebrate, Goff gifted each of his eight offensive linemen (the five starters, plus three reserves) a Breitling “Super Chronomat” from Jared, signing the inside lid of the boxes for his teammates while on a media tour in Las Vegas over Super Bowl weekend.
The quarterback is a star in Detroit after leading the team to its first NFC championship game in 32 years.
The Lions came within one game of playing in the Super Bowl for the first time in team history, but ultimately lost a heartbreaker to the San Francisco 49ers, 34-31.
“The Jared brand not only shares a name with the quarterback but the values of grit, drive, heart, and humility as well,” said the company.
“Partnering with Jared Goff is a relationship rooted in something much more profound than a clever name play. It’s built on the values that drive us both – earnestness, a sense of caring, authenticity, and humility,” said Claudia Cividino, president of Jared.
“It is our pleasure to partner with Jared Goff in celebration of the historic season he helped deliver for Detroit and its fans and present the offensive line with these Breitling timepieces.”
Goff shared his appreciation for his fans and excitement for this new partnership, showing off the watches in posts on both X and Instagram.
“Seeing the fans this past season holding ‘He Went To Jared’ signs of support meant so much to me. We have the greatest fans in the world and I was pumped when the Jared Jewelers’ team reached out,” said Goff.
“Certainly, the name play is fun, but this truly is a match made in heaven. Having the opportunity to work with such an approachable and high-quality brand has been so rewarding and I’m looking forward to unveiling some additional surprises soon.”
Though better known as a jewelry retailer, Jared carries several watch brands, including Breitling, TAG Heuer, Frederique Constant, and Longines.
The Latest

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Sponsored by Clientbook


It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.

Wrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.

The three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.