MajorsFeb 05, 2024
Pandora’s ‘Be Love’ Campaign Stars Selma Blair, Chloe and Halle BaileyMajorsFeb 15, 2024
Detroit Lions’ QB Jared Goff Going to Jared
Goff, whose fans hold up “He Went to Jared” signs at games, has signed a partnership with the retailer.
Detroit Lions Quarterback Jared Goff meets with Jared President Claudia Cividino as part of his new partnership with the Signet-owned retailer. (Photo credit: Devon Steigerwald)
Akron, Ohio—Fans of the Detroit Lions have been showing their love for quarterback Jared Goff at games with “He Went to Jared” signs.
Signet Jewelers-owned Jared noticed the playful nod to its tagline and has decided to team up with Goff, though few details of the partnership have been released.
To celebrate, Goff gifted each of his eight offensive linemen (the five starters, plus three reserves) a Breitling “Super Chronomat” from Jared, signing the inside lid of the boxes for his teammates while on a media tour in Las Vegas over Super Bowl weekend.
The quarterback is a star in Detroit after leading the team to its first NFC championship game in 32 years.
The Lions came within one game of playing in the Super Bowl for the first time in team history, but ultimately lost a heartbreaker to the San Francisco 49ers, 34-31.
“The Jared brand not only shares a name with the quarterback but the values of grit, drive, heart, and humility as well,” said the company.
Related stories will be right here …
Signet Jewelers-owned Jared noticed the playful nod to its tagline and has decided to team up with Goff, though few details of the partnership have been released.
To celebrate, Goff gifted each of his eight offensive linemen (the five starters, plus three reserves) a Breitling “Super Chronomat” from Jared, signing the inside lid of the boxes for his teammates while on a media tour in Las Vegas over Super Bowl weekend.
The quarterback is a star in Detroit after leading the team to its first NFC championship game in 32 years.
The Lions came within one game of playing in the Super Bowl for the first time in team history, but ultimately lost a heartbreaker to the San Francisco 49ers, 34-31.
“The Jared brand not only shares a name with the quarterback but the values of grit, drive, heart, and humility as well,” said the company.
“Partnering with Jared Goff is a relationship rooted in something much more profound than a clever name play. It’s built on the values that drive us both – earnestness, a sense of caring, authenticity, and humility,” said Claudia Cividino, president of Jared.
“It is our pleasure to partner with Jared Goff in celebration of the historic season he helped deliver for Detroit and its fans and present the offensive line with these Breitling timepieces.”
Goff shared his appreciation for his fans and excitement for this new partnership, showing off the watches in posts on both X and Instagram.
“Seeing the fans this past season holding ‘He Went To Jared’ signs of support meant so much to me. We have the greatest fans in the world and I was pumped when the Jared Jewelers’ team reached out,” said Goff.
“Certainly, the name play is fun, but this truly is a match made in heaven. Having the opportunity to work with such an approachable and high-quality brand has been so rewarding and I’m looking forward to unveiling some additional surprises soon.”
Though better known as a jewelry retailer, Jared carries several watch brands, including Breitling, TAG Heuer, Frederique Constant, and Longines.
More on Majors
The Latest
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New PresidentSecond-generation jeweler Sean Dunn has taken on the role.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
