Kansas City, Mo.—Helzberg Diamonds is revamping the “four Cs” of diamond buying as shoppers navigate the option of a natural or a lab-grown diamond.
In addition to a diamond’s cut, color, clarity, and carat weight, the jeweler is adding a new “C,” choice.
“Now more than ever, ring shoppers have options when it comes to choosing a real diamond that’s right for them and their budget. Lab-grown diamonds are real and unique diamonds that provide consumers with more choices and more sparkle for their spend,” said Helzberg in a press release.
Helzberg diamond experts will educate customers about the differences and similarities between natural and lab-grown diamonds, adding the main difference is how they’re sourced.
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The price-to-carat ratio of a lab-grown diamond costs less than a natural diamond of a similar size, noted Helzberg, making it a good option for an “informed shopper.”
“Lab grown diamonds offer more choices. They’re one of a kind, just like natural diamonds are. It’s nearly impossible to tell them apart, and the only difference is their origin,” said Wendy Gibbone, a Helzberg diamond expert.
To promote the new campaign, Kansas City Chiefs All-Pro Travis Kelce will help one prospective groom learn the ins and outs of diamond buying before choosing the perfect ring and planning out a proposal.
“Style is a big part of who I am and how I express myself,” said Kelce, a diamond enthusiast in his own right.
“I am excited to learn alongside a fan about the new choices for real diamonds and help him out with his perfect proposal plan.”
Next month, Helzberg Diamonds will share more about the proposal on its social media channels.
For more information, visit the Helzberg Diamonds website.