TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
MajorsSep 04, 2019
Helzberg Diamonds Inks Deal with NFL QB Patrick Mahomes
The partnership with the Kansas City Chiefs quarterback includes a limited-edition jewelry collection.
A 10-karat rose and white gold diamond pendant from the new Patrick Mahomes Collection at Helzberg Diamonds. The company partnered with the NFL MVP on a limited-edition jewelry collection as part of a partnership deal.
North Kansas City, Mo.—Kansas City Chiefs Quarterback Patrick Mahomes inked a three-year partnership deal with Helzberg Diamonds, the company announced Tuesday.
As per the deal, Mahomes will appear in the brand’s upcoming holiday campaign, “Feel Like an MVP,” set to debut in November.
WATCH: Helzberg Diamonds’ “Feel Like an MVP” Ad
The campaign will debut on the NFL network, with Mahomes featured in national TV and radio spots, regional out-of-home ads and in-store signage, as well as other PR and social media campaigns.
The company also collaborated with Mahomes on a limited-edition jewelry collection, featuring diamond pendant necklaces with the athlete’s PMII logo, short for his full name “Patrick Mahomes II.”
The pendants are available in seven styles, featuring black and white diamonds set in yellow and white gold or sterling silver, and range in price from around $300 to $5,000.
Patrick Mahomes Collection men’s 14-karat yellow and white gold logo pendant with 52 round brilliant white diamonds and 17 round brilliant black diamonds ($4,999)
Patrick Mahomes Collection 10-karat rose and white gold pendant with 29 round single cut diamonds ($349)
Patrick Mahomes Collection men’s sterling silver and 10-karat yellow gold dog tag pendant with 24 round brilliant black diamonds ($299)
Patrick Mahomes Collection men’s 10-karat white and yellow gold pendant with 150 round brilliant black diamonds ($1,699)
Patrick Mahomes Collection men’s 14-karat white and yellow gold dog tag pendant with 21 round brilliant white diamonds and 162 round brilliant black diamonds ($2,999)
Sales of the collection will benefit Mahomes’ charitable foundation, “15 and the Mahomies,” which supports 15 youth charities.
Twenty-five percent of the proceeds from the jewelry line will go to the charity, a Helzberg Diamonds spokesperson confirmed to National Jeweler Wednesday.
The foundation focuses on initiatives such as academics, science, the arts, classroom supplies, athletics, children with disabilities, after-school programs and other areas.
Helzberg Chief Marketing Officer Ellen Junger described the athlete as “an outstanding role model on and off the field.”
“With our shared hometown and values, I can’t imagine a better fit for our brand than Patrick,” Junger said in a press release.
The Patrick Mahomes Collection is available in Kansas City-area Helzberg Diamonds locations or online.
More on Majors
The Latest
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
WatchesJul 10, 2026
Brilliant Earth Expands Into WatchesIn honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.
Weekly QuizJul 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & MercierRichemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch DivisionNate Borgelt will lead the digital auction house and content platform’s new division as head of watches.
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant WinnerEnoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship WinnerAGS also announced the recipient of its “Women in Leadership” scholarship.
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
