ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
MajorsSep 04, 2019
Helzberg Diamonds Inks Deal with NFL QB Patrick Mahomes
The partnership with the Kansas City Chiefs quarterback includes a limited-edition jewelry collection.
A 10-karat rose and white gold diamond pendant from the new Patrick Mahomes Collection at Helzberg Diamonds. The company partnered with the NFL MVP on a limited-edition jewelry collection as part of a partnership deal.
North Kansas City, Mo.—Kansas City Chiefs Quarterback Patrick Mahomes inked a three-year partnership deal with Helzberg Diamonds, the company announced Tuesday.
As per the deal, Mahomes will appear in the brand’s upcoming holiday campaign, “Feel Like an MVP,” set to debut in November.
WATCH: Helzberg Diamonds’ “Feel Like an MVP” Ad
The campaign will debut on the NFL network, with Mahomes featured in national TV and radio spots, regional out-of-home ads and in-store signage, as well as other PR and social media campaigns.
The company also collaborated with Mahomes on a limited-edition jewelry collection, featuring diamond pendant necklaces with the athlete’s PMII logo, short for his full name “Patrick Mahomes II.”
The pendants are available in seven styles, featuring black and white diamonds set in yellow and white gold or sterling silver, and range in price from around $300 to $5,000.
Patrick Mahomes Collection men’s 14-karat yellow and white gold logo pendant with 52 round brilliant white diamonds and 17 round brilliant black diamonds ($4,999)
Patrick Mahomes Collection 10-karat rose and white gold pendant with 29 round single cut diamonds ($349)
Patrick Mahomes Collection men’s sterling silver and 10-karat yellow gold dog tag pendant with 24 round brilliant black diamonds ($299)
Patrick Mahomes Collection men’s 10-karat white and yellow gold pendant with 150 round brilliant black diamonds ($1,699)
Patrick Mahomes Collection men’s 14-karat white and yellow gold dog tag pendant with 21 round brilliant white diamonds and 162 round brilliant black diamonds ($2,999)
Sales of the collection will benefit Mahomes’ charitable foundation, “15 and the Mahomies,” which supports 15 youth charities.
Twenty-five percent of the proceeds from the jewelry line will go to the charity, a Helzberg Diamonds spokesperson confirmed to National Jeweler Wednesday.
The foundation focuses on initiatives such as academics, science, the arts, classroom supplies, athletics, children with disabilities, after-school programs and other areas.
Helzberg Chief Marketing Officer Ellen Junger described the athlete as “an outstanding role model on and off the field.”
“With our shared hometown and values, I can’t imagine a better fit for our brand than Patrick,” Junger said in a press release.
The Patrick Mahomes Collection is available in Kansas City-area Helzberg Diamonds locations or online.
Editors' Picks
Sponsored by
More on Majors
The Latest
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for SummerThe 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is BackThe partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.
Weekly QuizMay 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 YearsThe owners of Staats Jewelers are heading into retirement.
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers BoardJeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TrendsMay 11, 2026
Amanda’s Style File: Lucky May May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store EventsThe new module allows retailers to plan, promote, and measure the success of events from a single dashboard.
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond ClaimsNDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met GalaShe wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award WinnersTwo pieces were named “Best in Show,” one from the retail category and one from the supplier category.
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry SaleLed by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.
WatchesMay 07, 2026
Chrono24 Names New CEOJosé Gaztelu has been promoted to the role, which has been vacant since last year.
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship ProgramIt has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.
SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain FutureThe owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown DiamondsThe company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby'sOf the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
SourcingMay 05, 2026
Doug Hucker Returns to His RootsFollowing decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports HistoryThe museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure ProgramThe new program provides access to media exposure and editorial opportunities for exhibitors and retailers.
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ CollectionThe “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
