Sotheby’s to Auction Suitcases Filled with MoonSwatch Watches
Enthusiasts can collect all 11 Omega x Swatch “Mission to Moonshine Gold” timepieces, with proceeds going to charity.

From Feb. 12-24, the next full moon, the auction house will host an online sale in partnership with Omega, offering 11 “MoonSwatch Moonshine Gold” suitcases, each filled with all 11 Omega x Swatch Mission to Moonshine Gold timepieces.
The original MoonSwatch collection by Omega and Swatch, two brands owned by Swatch Group, made headlines in March 2022, drawing huge crowds and long lines for its watches.
The models were inspired by the colors of space and the planets and pay tribute to the Omega Speedmaster design but in Swatch’s more affordable bioceramic plastic case.
Last year, the brand launched “Mission to Moonshine Gold” versions, debuting 11 watches featuring a seconds hand coated in 18-karat “Moonshine” gold, an in-house alloy of yellow gold.
Each of the Moonshine Gold hands have their own special detail, said Omega, like a strawberry pattern for the Strawberry Moon in July and a flower pattern for the Flower Moon in May.
There’s also a lollipop design, a throwback to the Speedmaster CK2998 watch from 1961.
“This is the very first time that these rare models are offered together in one set, and the first time that the special suitcase is available to buy, giving fans the chance to own a truly unique compilation,” said Omega.
When the line first launched in 2022, Swatch featured closed suitcases in its window displays, recalled Hodinkee, and now most Swatch stores will have a briefcase of MoonSwatch models, but the case is not for sale.
The suitcases up for auction are unique, with each one holding a one-of-a-kind coin engraved with the 3-letter aviation code for its displayed city, like HKG for Hong Kong. That code for that particular city is also engraved on the side of each watch in the suitcase.

The suitcases also contain a golden monocle with the Omega x Swatch logo.
All of the auction proceeds will be given to Orbis International, a nonprofit that works to prevent avoidable blindness and vision loss around the world.
“Orbis’ work is especially valuable for children, allowing many of them to see their parents, the moon, and the stars for the very first time,” said Omega, who has been partnering with the charity since 2011.
Prior to the auction, the 11 suitcases will go on display from Feb. 1-11 at 11 Omega stores in cities around the world, including Zurich, Tokyo, Bangkok, Singapore, Hong Kong, Beijing, New York, London, Milan, Paris, and Sydney.
The Latest

Senior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.


Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.

A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

The jeweler’s largest store yet is set to open in Little Rock next fall.

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.