Apple to Halt Sales of Newest Apple Watches in US
The tech giant is “pausing” sales of the Apple Watch Series 9 and the Apple Watch Ultra 2 online and in stores due to a patent dispute.

News of Apple’s decision broke Monday, with the tech giant confirming that it will be “pausing” sales of the Apple Watch Series 9 and Apple Watch Ultra 2—the slightly larger, more expensive version—online beginning Thursday at 3 p.m. EST.
The watches will be available for sale at Apple retail locations through Christmas Eve.
Apple’s decision to pull its newest smartwatches from shelves is the latest development in the company’s ongoing legal battle with Irvine, California-based medical tech company Masimo Corp. and its research and development arm, Cercacor Laboratories Inc.
Masimo alleges Apple stole trade secrets and infringed upon its patents in developing the light-based pulse oximetry technology that first appeared in the Apple Watch Series 6.
It’s been battling Apple in various courts since 2020, the year the Series 6 was released.
The latest legal development in the case came Oct. 26 when the U.S. International Trade Commission (ITC) ruled in Masimo’s favor, upholding an earlier ruling by an administrative law judge that Apple had infringed on certain Masimo patents for measuring blood oxygen levels.
It recommended a cease and desist order preventing Apple from marketing, selling, and distributing the allegedly infringing Apple Watches in the U.S., and a limited exclusion order—import ban—on the watches.
The ITC is a nonpartisan government body established in 1916 to protect domestic industries, including by investigating claims of patent infringement in imports.
Per ITC procedure, the current president’s administration has 60 days to review any ruling by the commission; the deadline for President Joe Biden’s administration to act on the ITC ruling in the Masimo-Apple case is Dec. 25.
If the Biden administration does not veto the ITC’s ruling, the import ban will go into effect Dec. 26.
Apple said Monday that while the review period does not end for another week, it is “pre-emptively” taking steps to comply.
“Apple’s teams work tirelessly to create products and services that empower users with industry-leading health, wellness, and safety features. Apple strongly disagrees with the [ITC’s] order and is pursuing a range of legal and technical options to ensure that Apple Watch is available to customers,” it said.
“Should the order stand, Apple will continue to take all measures to return Apple Watch Series 9 and Apple Watch Ultra 2 to customers in the U.S. as soon as possible.”
In a statement to National Jeweler, a Masimo spokesperson said, “The decision to exclude certain foreign-made models of the Apple Watch demonstrates that even the world’s most powerful company must abide by the law.
“The ITC’s expert judgment in this matter should be respected, protecting intellectual property rights and maintaining public trust in the United States’ patent system and encouraging U.S. industry.”
According to an article published Monday by 9to5Mac.com, the ITC’s ruling only prohibits Apple from selling allegedly infringing Apple Watches, which means the two watches may still be available from retailers like Best Buy and Amazon after Dec. 24.
The import ban, however, eventually will impact Apple Watch Series 9 and Ultra 2 availability.
Existing Apple Watches with the blood oxygen sensor will not be affected, and the technology will continue to function as normal.
In addition, 9to5Mac noted Apple still can sell the less expensive Apple Watch SE in the U.S. because it does not have the blood oxygen level sensor.
The Latest

The 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.

The watch’s dial features an original design by Marvel comics illustrator Adam Kubert.

The new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.


Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.

The massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The miner’s ruby and emerald auctions brought in a combined $102.9 million.

The goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.

David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.

Survey respondents were concerned about the rising prices of food and groceries as well as unemployment.

The trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.

The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.

Boucheron reached record sales while Pomellato found success in its signature collections.

She was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

Bain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.

The exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
























