Apple to Halt Sales of Newest Apple Watches in US
The tech giant is “pausing” sales of the Apple Watch Series 9 and the Apple Watch Ultra 2 online and in stores due to a patent dispute.

News of Apple’s decision broke Monday, with the tech giant confirming that it will be “pausing” sales of the Apple Watch Series 9 and Apple Watch Ultra 2—the slightly larger, more expensive version—online beginning Thursday at 3 p.m. EST.
The watches will be available for sale at Apple retail locations through Christmas Eve.
Apple’s decision to pull its newest smartwatches from shelves is the latest development in the company’s ongoing legal battle with Irvine, California-based medical tech company Masimo Corp. and its research and development arm, Cercacor Laboratories Inc.
Masimo alleges Apple stole trade secrets and infringed upon its patents in developing the light-based pulse oximetry technology that first appeared in the Apple Watch Series 6.
It’s been battling Apple in various courts since 2020, the year the Series 6 was released.
The latest legal development in the case came Oct. 26 when the U.S. International Trade Commission (ITC) ruled in Masimo’s favor, upholding an earlier ruling by an administrative law judge that Apple had infringed on certain Masimo patents for measuring blood oxygen levels.
It recommended a cease and desist order preventing Apple from marketing, selling, and distributing the allegedly infringing Apple Watches in the U.S., and a limited exclusion order—import ban—on the watches.
The ITC is a nonpartisan government body established in 1916 to protect domestic industries, including by investigating claims of patent infringement in imports.
Per ITC procedure, the current president’s administration has 60 days to review any ruling by the commission; the deadline for President Joe Biden’s administration to act on the ITC ruling in the Masimo-Apple case is Dec. 25.
If the Biden administration does not veto the ITC’s ruling, the import ban will go into effect Dec. 26.
Apple said Monday that while the review period does not end for another week, it is “pre-emptively” taking steps to comply.
“Apple’s teams work tirelessly to create products and services that empower users with industry-leading health, wellness, and safety features. Apple strongly disagrees with the [ITC’s] order and is pursuing a range of legal and technical options to ensure that Apple Watch is available to customers,” it said.
“Should the order stand, Apple will continue to take all measures to return Apple Watch Series 9 and Apple Watch Ultra 2 to customers in the U.S. as soon as possible.”
In a statement to National Jeweler, a Masimo spokesperson said, “The decision to exclude certain foreign-made models of the Apple Watch demonstrates that even the world’s most powerful company must abide by the law.
“The ITC’s expert judgment in this matter should be respected, protecting intellectual property rights and maintaining public trust in the United States’ patent system and encouraging U.S. industry.”
According to an article published Monday by 9to5Mac.com, the ITC’s ruling only prohibits Apple from selling allegedly infringing Apple Watches, which means the two watches may still be available from retailers like Best Buy and Amazon after Dec. 24.
The import ban, however, eventually will impact Apple Watch Series 9 and Ultra 2 availability.
Existing Apple Watches with the blood oxygen sensor will not be affected, and the technology will continue to function as normal.
In addition, 9to5Mac noted Apple still can sell the less expensive Apple Watch SE in the U.S. because it does not have the blood oxygen level sensor.
The Latest

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.


Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.



























