On Data: Independent Jewelers Shine Bright in Early December
Sherry Smith dishes on bridal versus fashion diamond jewelry sales and the “unexpected heroes” of the first week of the month.

In this column, I will dissect the facets of the jewelry market’s early December performance, from a nuanced 2 percent boost in overall sales to the surge in custom creations.
During the first week of December, independent jewelers experienced a favorable trend, witnessing a notable 2 percent surge in overall gross sales and a substantial 4 percent increase in the average retail sale.
Despite a modest 2 percent dip in the number of units sold, the overall performance was evidence of independent jewelers’ continued resilience.
However, the broader diamond market (including both natural and lab-grown diamonds) witnessed an 8 percent decline in gross sales, primarily impacted by a significant setback in the bridal categories.
Specifically, gross sales fell 15 percent in the segment comprising loose diamonds, semi-mounts, completed diamond engagement rings, and wedding bands.
This decline was accompanied by a 4 percent drop in units sold and a noteworthy 12 percent decrease in the average retail sale.
Conversely, the diamond fashion sector remained relatively stable, with no change in gross sales and a marginal 2 percent decrease in units sold.
Notably, the average retail sale in this category demonstrated a positive trend, increasing by 2 percent.
The colored stone and pearl categories experienced a slight downturn, with a slightly more than 1 percent decrease in gross sales and an 11 percent drop in units sold.
Despite these challenges, there was an encouraging 11 percent upturn in average retail sale.
In contrast, the sterling silver and alternative metals categories faced declines across key performance indicators, registering a 12 percent drop in gross sales, an 8 percent decrease in units sold, and a 4 percent decline in average retail sale.
The repair and custom jewelry segment, however, exhibited promising results, with a commendable 10 percent increase in gross sales, a 4 percent rise in units sold, and a 6 percent boost in the average retail sale.
A standout performer in the market was the watch category, showcasing an impressive 28 percent surge in gross sales and a remarkable 31 percent increase in the average retail sale.
Although units sold experienced a slight 2 percent decrease, the overall performance highlighted the strength and appeal of this particular segment.
Independent jewelers are navigating a diamond-shifting holiday season, with fashion, watches, and repair services shining brighter than ever.
While bridal dreams face a chill, these unexpected heroes are reminding us that holiday sparkle comes in many forms.
The Latest

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.


However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.

From striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.

The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.

The company also noted record sales in the United States and a strong performance in its jewelry category.

The event, set for June 13-15, will feature educational presentations and guided visits to the state’s sapphire mines.

After the black enamel band became a best-seller for the brand, it has now launched an enamel ring personalization program.

The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.

The rapper and singer-songwriter will perform at Tao Beach on June 8.

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

The moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.

The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.