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Yunjo Lee has also worked on collections for Tiffany & Co. with Paloma Picasso and Frank Gehry.
Hearts on Fire has named Yunjo Lee, the former director of jewelry design at Mejuri, its new chief creative officer.
Boston—Hearts on Fire has named jewelry designer Yunjo Lee its new chief creative officer.
Lee brings more than two decades of design experience with her, previously designing collections with Paloma Picasso and Frank Gehry for Tiffany and Co.
Prior to joining Hearts on Fire, Lee was the director of jewelry design at direct-to-consumer jewelry brand Mejuri, where she oversaw women’s and men’s jewelry, and she also collaborated with fashion designer Jenna Lyons and Luar founder Raul Lopez.
In her new role, Lee will lead Hearts on Fire’s creative strategy and product development, as well as “evolve the brand’s design studio.”
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Lee brings more than two decades of design experience with her, previously designing collections with Paloma Picasso and Frank Gehry for Tiffany and Co.
Prior to joining Hearts on Fire, Lee was the director of jewelry design at direct-to-consumer jewelry brand Mejuri, where she oversaw women’s and men’s jewelry, and she also collaborated with fashion designer Jenna Lyons and Luar founder Raul Lopez.
In her new role, Lee will lead Hearts on Fire’s creative strategy and product development, as well as “evolve the brand’s design studio.”
The company said Lee’s hiring is part of its strategic transformation plan to bolster its fine jewelry position.
Lee will report to Rita Maltez, global president of Hearts on Fire.
Maltez said, “Hearts On Fire is transforming into a new kind of brand. We are building on our legacy of quality and craftsmanship, while stepping firmly into the future with modernity and openness.
“I am excited for what Yunjo brings to Hearts On Fire at this important junction. Her passion for her craft, her strong track record and sensibility is exactly what we need. I’m delighted to have her as part of the Hearts On Fire team and can’t wait to see her creations.”
Lee said, “I am deeply attracted by Hearts On Fire’s vision to deliver a fresh perspective in the fine jewelry category. The brand operates at the intersection between quality and creativity.
“This is what excited me about joining the brand – the ability to create aspirational yet ownable pieces. I’m thrilled to have the opportunity to be part of the brand and bring this vision to life.”
Last year, Hearts on Fire revamped its sales team and created the new role of head of product management.
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