IndependentsAug 22, 2023
IJO Names New PresidentMajorsSep 25, 2023
Hearts On Fire Taps Mejuri Exec as CCO
Yunjo Lee has also worked on collections for Tiffany & Co. with Paloma Picasso and Frank Gehry.
Hearts on Fire has named Yunjo Lee, the former director of jewelry design at Mejuri, its new chief creative officer.
Boston—Hearts on Fire has named jewelry designer Yunjo Lee its new chief creative officer.
Lee brings more than two decades of design experience with her, previously designing collections with Paloma Picasso and Frank Gehry for Tiffany and Co.
Prior to joining Hearts on Fire, Lee was the director of jewelry design at direct-to-consumer jewelry brand Mejuri, where she oversaw women’s and men’s jewelry, and she also collaborated with fashion designer Jenna Lyons and Luar founder Raul Lopez.
In her new role, Lee will lead Hearts on Fire’s creative strategy and product development, as well as “evolve the brand’s design studio.”
Related stories will be right here …
Lee brings more than two decades of design experience with her, previously designing collections with Paloma Picasso and Frank Gehry for Tiffany and Co.
Prior to joining Hearts on Fire, Lee was the director of jewelry design at direct-to-consumer jewelry brand Mejuri, where she oversaw women’s and men’s jewelry, and she also collaborated with fashion designer Jenna Lyons and Luar founder Raul Lopez.
In her new role, Lee will lead Hearts on Fire’s creative strategy and product development, as well as “evolve the brand’s design studio.”
The company said Lee’s hiring is part of its strategic transformation plan to bolster its fine jewelry position.
Lee will report to Rita Maltez, global president of Hearts on Fire.
Maltez said, “Hearts On Fire is transforming into a new kind of brand. We are building on our legacy of quality and craftsmanship, while stepping firmly into the future with modernity and openness.
“I am excited for what Yunjo brings to Hearts On Fire at this important junction. Her passion for her craft, her strong track record and sensibility is exactly what we need. I’m delighted to have her as part of the Hearts On Fire team and can’t wait to see her creations.”
Lee said, “I am deeply attracted by Hearts On Fire’s vision to deliver a fresh perspective in the fine jewelry category. The brand operates at the intersection between quality and creativity.
“This is what excited me about joining the brand – the ability to create aspirational yet ownable pieces. I’m thrilled to have the opportunity to be part of the brand and bring this vision to life.”
Last year, Hearts on Fire revamped its sales team and created the new role of head of product management.
More on Majors
The Latest
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
Brought to you by
DESERT DIAMONDS: The Newest Trend in Natural Diamond JewelryFrom sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful JewelryFor her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ CollectionAfter experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist One of the individuals was apprehended at the airport as he was trying to flee the country.
Events & AwardsOct 27, 2025
Hill Management Group Hired to Help Atlanta Jewelry ShowHill Management Group will oversee, market, and produce next year’s spring show.
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives ReplacedLondon-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument DemoThe workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ EarringsFounder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.
FinancialsOct 23, 2025
Jewelry Sales Resilient Despite Struggles at LVMH, KeringThe luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.
SourcingOct 23, 2025
Petra Diamonds Turns to Shareholders to Raise Capital The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.
WatchesOct 23, 2025
‘Million Dollar Hip Hop Watches’ Recounts Watch HistoryThe book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.
