MajorsSep 15, 2022
Reed Krakoff, Former Head of Design at Tiffany, Joins John Hardy MajorsSep 21, 2022
Hearts On Fire Announces Sales Teams Changes
Jacqueline Raffi has been promoted to vice president, sales, North America.
Hearts On Fire has promoted Jacqueline Raffi to vice president, sales, North America.
Boston—Hearts On Fire has announced changes to its sales division.
Jacqueline Raffi has been promoted to vice president, sales, North America, overseeing both Hearts On Fire and Memoire.
Previously, Raffi was senior director, sales, North America, charged with leading growth for both brands among independently owned jewelry stores in the region.
Raffi has worked for Hearts On Fire for more than 15 years, specializing in customer service and support for independent retailers.
Hearts On Fire said she will continue to work directly with retailers while aiming to expand the brand’s doors nationwide.
“Hearts On Fire is truly set up for great success with Jackie at the helm,” said Rebecca Foerster, president, Hearts On Fire North America.
“With her tremendous knowledge of our distribution channel, her dedication to the organization, and commitment to her team, she is an excellent sales leader.”
The company has also hired three new territory managers.
Allyson Noble is based in California and will manage the West Coast. She previously worked at Swarovski.
Kristina Fadely, based in Florida, will manage the Southeast. With a background in luxury sales, she most recently worked for Officina Bernardi.
Lastly, Kris Malmberg is based in Illinois and will manage the Midwest. Previously, he worked for Frederick Goldman.
“Our main priority is supporting our retail partners and assisting them in driving their businesses forward,” said Foerster.
“With the additions of Allyson, Kristina and Kris, we are expanding our current sales team to continue doing just that. This is only the beginning, and I look forward to the success this team will accomplish together.”
Hearts On Fire underwent major executive changes this year, with Foerster stepping into the role of president, North America, as Caryl Capeci stepped down from her position as CEO of Chow Tai Fook North America.
Chow Tai Fook Jewellery Group has owned Hearts On Fire and Memoire since 2014.
Related stories will be right here …
Jacqueline Raffi has been promoted to vice president, sales, North America, overseeing both Hearts On Fire and Memoire.
Previously, Raffi was senior director, sales, North America, charged with leading growth for both brands among independently owned jewelry stores in the region.
Raffi has worked for Hearts On Fire for more than 15 years, specializing in customer service and support for independent retailers.
Hearts On Fire said she will continue to work directly with retailers while aiming to expand the brand’s doors nationwide.
“Hearts On Fire is truly set up for great success with Jackie at the helm,” said Rebecca Foerster, president, Hearts On Fire North America.
“With her tremendous knowledge of our distribution channel, her dedication to the organization, and commitment to her team, she is an excellent sales leader.”
The company has also hired three new territory managers.
Allyson Noble
Allyson Noble is based in California and will manage the West Coast. She previously worked at Swarovski.
Kristina Fadely
Kristina Fadely, based in Florida, will manage the Southeast. With a background in luxury sales, she most recently worked for Officina Bernardi.
Kris Malmberg
Lastly, Kris Malmberg is based in Illinois and will manage the Midwest. Previously, he worked for Frederick Goldman.
“Our main priority is supporting our retail partners and assisting them in driving their businesses forward,” said Foerster.
“With the additions of Allyson, Kristina and Kris, we are expanding our current sales team to continue doing just that. This is only the beginning, and I look forward to the success this team will accomplish together.”
Hearts On Fire underwent major executive changes this year, with Foerster stepping into the role of president, North America, as Caryl Capeci stepped down from her position as CEO of Chow Tai Fook North America.
Chow Tai Fook Jewellery Group has owned Hearts On Fire and Memoire since 2014.
Editors' Picks
Sponsored by
More on Majors
The Latest
IndependentsAug 20, 2025
Bellman’s Jewelers Opens Second Store After COO's TikTok Takes OffThe New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
CrimeAug 20, 2025
Another CA Jewelry Store Rammed With Car, RobbedThe latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.
WatchesAug 20, 2025
Oris Launches Watch Benefiting NYC Harbor Oyster RestorationThe new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
Events & AwardsAug 20, 2025
Take the Jewelers for Children ‘Trinity of Purpose’ ChallengeParticipants who attend any three Rings of Strength events will be awarded a special medal.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 19, 2025
Dubai’s Jemora Group Buys Diamond Miner LucapaThe investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.
ColumnistsAug 19, 2025
Peter Smith: The Arrival Fallacy and Jewelry RetailSmith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CrimeAug 19, 2025
Customs Seizes 7,300 Pairs of Fake ‘Alhambra’ EarringsThe counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.
WatchesAug 19, 2025
Casio America Names New Timepiece Division ManagerCasio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.
CollectionsAug 18, 2025
John Hardy’s New ‘Dot’ Collection Is on PointOriginally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.
Events & AwardsAug 18, 2025
IJO Announces 2025 Vendor of the YearAllison-Kaufman has received the honor for the fourth year in a row.
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
