MajorsSep 15, 2022
Reed Krakoff, Former Head of Design at Tiffany, Joins John Hardy MajorsSep 21, 2022
Hearts On Fire Announces Sales Teams Changes
Jacqueline Raffi has been promoted to vice president, sales, North America.
Hearts On Fire has promoted Jacqueline Raffi to vice president, sales, North America.
Boston—Hearts On Fire has announced changes to its sales division.
Jacqueline Raffi has been promoted to vice president, sales, North America, overseeing both Hearts On Fire and Memoire.
Previously, Raffi was senior director, sales, North America, charged with leading growth for both brands among independently owned jewelry stores in the region.
Raffi has worked for Hearts On Fire for more than 15 years, specializing in customer service and support for independent retailers.
Hearts On Fire said she will continue to work directly with retailers while aiming to expand the brand’s doors nationwide.
“Hearts On Fire is truly set up for great success with Jackie at the helm,” said Rebecca Foerster, president, Hearts On Fire North America.
“With her tremendous knowledge of our distribution channel, her dedication to the organization, and commitment to her team, she is an excellent sales leader.”
The company has also hired three new territory managers.
Allyson Noble is based in California and will manage the West Coast. She previously worked at Swarovski.
Kristina Fadely, based in Florida, will manage the Southeast. With a background in luxury sales, she most recently worked for Officina Bernardi.
Lastly, Kris Malmberg is based in Illinois and will manage the Midwest. Previously, he worked for Frederick Goldman.
“Our main priority is supporting our retail partners and assisting them in driving their businesses forward,” said Foerster.
“With the additions of Allyson, Kristina and Kris, we are expanding our current sales team to continue doing just that. This is only the beginning, and I look forward to the success this team will accomplish together.”
Hearts On Fire underwent major executive changes this year, with Foerster stepping into the role of president, North America, as Caryl Capeci stepped down from her position as CEO of Chow Tai Fook North America.
Chow Tai Fook Jewellery Group has owned Hearts On Fire and Memoire since 2014.
Related stories will be right here …
Jacqueline Raffi has been promoted to vice president, sales, North America, overseeing both Hearts On Fire and Memoire.
Previously, Raffi was senior director, sales, North America, charged with leading growth for both brands among independently owned jewelry stores in the region.
Raffi has worked for Hearts On Fire for more than 15 years, specializing in customer service and support for independent retailers.
Hearts On Fire said she will continue to work directly with retailers while aiming to expand the brand’s doors nationwide.
“Hearts On Fire is truly set up for great success with Jackie at the helm,” said Rebecca Foerster, president, Hearts On Fire North America.
“With her tremendous knowledge of our distribution channel, her dedication to the organization, and commitment to her team, she is an excellent sales leader.”
The company has also hired three new territory managers.
Allyson Noble
Allyson Noble is based in California and will manage the West Coast. She previously worked at Swarovski.
Kristina Fadely
Kristina Fadely, based in Florida, will manage the Southeast. With a background in luxury sales, she most recently worked for Officina Bernardi.
Kris Malmberg
Lastly, Kris Malmberg is based in Illinois and will manage the Midwest. Previously, he worked for Frederick Goldman.
“Our main priority is supporting our retail partners and assisting them in driving their businesses forward,” said Foerster.
“With the additions of Allyson, Kristina and Kris, we are expanding our current sales team to continue doing just that. This is only the beginning, and I look forward to the success this team will accomplish together.”
Hearts On Fire underwent major executive changes this year, with Foerster stepping into the role of president, North America, as Caryl Capeci stepped down from her position as CEO of Chow Tai Fook North America.
Chow Tai Fook Jewellery Group has owned Hearts On Fire and Memoire since 2014.
More on Majors
The Latest
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
