MajorsSep 15, 2022
Reed Krakoff, Former Head of Design at Tiffany, Joins John Hardy MajorsSep 21, 2022
Hearts On Fire Announces Sales Teams Changes
Jacqueline Raffi has been promoted to vice president, sales, North America.
Hearts On Fire has promoted Jacqueline Raffi to vice president, sales, North America.
Boston—Hearts On Fire has announced changes to its sales division.
Jacqueline Raffi has been promoted to vice president, sales, North America, overseeing both Hearts On Fire and Memoire.
Previously, Raffi was senior director, sales, North America, charged with leading growth for both brands among independently owned jewelry stores in the region.
Raffi has worked for Hearts On Fire for more than 15 years, specializing in customer service and support for independent retailers.
Hearts On Fire said she will continue to work directly with retailers while aiming to expand the brand’s doors nationwide.
“Hearts On Fire is truly set up for great success with Jackie at the helm,” said Rebecca Foerster, president, Hearts On Fire North America.
“With her tremendous knowledge of our distribution channel, her dedication to the organization, and commitment to her team, she is an excellent sales leader.”
The company has also hired three new territory managers.
Allyson Noble is based in California and will manage the West Coast. She previously worked at Swarovski.
Kristina Fadely, based in Florida, will manage the Southeast. With a background in luxury sales, she most recently worked for Officina Bernardi.
Lastly, Kris Malmberg is based in Illinois and will manage the Midwest. Previously, he worked for Frederick Goldman.
“Our main priority is supporting our retail partners and assisting them in driving their businesses forward,” said Foerster.
“With the additions of Allyson, Kristina and Kris, we are expanding our current sales team to continue doing just that. This is only the beginning, and I look forward to the success this team will accomplish together.”
Hearts On Fire underwent major executive changes this year, with Foerster stepping into the role of president, North America, as Caryl Capeci stepped down from her position as CEO of Chow Tai Fook North America.
Chow Tai Fook Jewellery Group has owned Hearts On Fire and Memoire since 2014.
Related stories will be right here …
Jacqueline Raffi has been promoted to vice president, sales, North America, overseeing both Hearts On Fire and Memoire.
Previously, Raffi was senior director, sales, North America, charged with leading growth for both brands among independently owned jewelry stores in the region.
Raffi has worked for Hearts On Fire for more than 15 years, specializing in customer service and support for independent retailers.
Hearts On Fire said she will continue to work directly with retailers while aiming to expand the brand’s doors nationwide.
“Hearts On Fire is truly set up for great success with Jackie at the helm,” said Rebecca Foerster, president, Hearts On Fire North America.
“With her tremendous knowledge of our distribution channel, her dedication to the organization, and commitment to her team, she is an excellent sales leader.”
The company has also hired three new territory managers.
Allyson Noble
Allyson Noble is based in California and will manage the West Coast. She previously worked at Swarovski.
Kristina Fadely
Kristina Fadely, based in Florida, will manage the Southeast. With a background in luxury sales, she most recently worked for Officina Bernardi.
Kris Malmberg
Lastly, Kris Malmberg is based in Illinois and will manage the Midwest. Previously, he worked for Frederick Goldman.
“Our main priority is supporting our retail partners and assisting them in driving their businesses forward,” said Foerster.
“With the additions of Allyson, Kristina and Kris, we are expanding our current sales team to continue doing just that. This is only the beginning, and I look forward to the success this team will accomplish together.”
Hearts On Fire underwent major executive changes this year, with Foerster stepping into the role of president, North America, as Caryl Capeci stepped down from her position as CEO of Chow Tai Fook North America.
Chow Tai Fook Jewellery Group has owned Hearts On Fire and Memoire since 2014.
Editors' Picks
Sponsored by
More on Majors
The Latest
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
