MajorsSep 15, 2022
Reed Krakoff, Former Head of Design at Tiffany, Joins John Hardy MajorsSep 21, 2022
Hearts On Fire Announces Sales Teams Changes
Jacqueline Raffi has been promoted to vice president, sales, North America.
Hearts On Fire has promoted Jacqueline Raffi to vice president, sales, North America.
Boston—Hearts On Fire has announced changes to its sales division.
Jacqueline Raffi has been promoted to vice president, sales, North America, overseeing both Hearts On Fire and Memoire.
Previously, Raffi was senior director, sales, North America, charged with leading growth for both brands among independently owned jewelry stores in the region.
Raffi has worked for Hearts On Fire for more than 15 years, specializing in customer service and support for independent retailers.
Hearts On Fire said she will continue to work directly with retailers while aiming to expand the brand’s doors nationwide.
“Hearts On Fire is truly set up for great success with Jackie at the helm,” said Rebecca Foerster, president, Hearts On Fire North America.
“With her tremendous knowledge of our distribution channel, her dedication to the organization, and commitment to her team, she is an excellent sales leader.”
The company has also hired three new territory managers.
Allyson Noble is based in California and will manage the West Coast. She previously worked at Swarovski.
Kristina Fadely, based in Florida, will manage the Southeast. With a background in luxury sales, she most recently worked for Officina Bernardi.
Lastly, Kris Malmberg is based in Illinois and will manage the Midwest. Previously, he worked for Frederick Goldman.
“Our main priority is supporting our retail partners and assisting them in driving their businesses forward,” said Foerster.
“With the additions of Allyson, Kristina and Kris, we are expanding our current sales team to continue doing just that. This is only the beginning, and I look forward to the success this team will accomplish together.”
Hearts On Fire underwent major executive changes this year, with Foerster stepping into the role of president, North America, as Caryl Capeci stepped down from her position as CEO of Chow Tai Fook North America.
Chow Tai Fook Jewellery Group has owned Hearts On Fire and Memoire since 2014.
Related stories will be right here …
Jacqueline Raffi has been promoted to vice president, sales, North America, overseeing both Hearts On Fire and Memoire.
Previously, Raffi was senior director, sales, North America, charged with leading growth for both brands among independently owned jewelry stores in the region.
Raffi has worked for Hearts On Fire for more than 15 years, specializing in customer service and support for independent retailers.
Hearts On Fire said she will continue to work directly with retailers while aiming to expand the brand’s doors nationwide.
“Hearts On Fire is truly set up for great success with Jackie at the helm,” said Rebecca Foerster, president, Hearts On Fire North America.
“With her tremendous knowledge of our distribution channel, her dedication to the organization, and commitment to her team, she is an excellent sales leader.”
The company has also hired three new territory managers.
Allyson Noble
Allyson Noble is based in California and will manage the West Coast. She previously worked at Swarovski.
Kristina Fadely
Kristina Fadely, based in Florida, will manage the Southeast. With a background in luxury sales, she most recently worked for Officina Bernardi.
Kris Malmberg
Lastly, Kris Malmberg is based in Illinois and will manage the Midwest. Previously, he worked for Frederick Goldman.
“Our main priority is supporting our retail partners and assisting them in driving their businesses forward,” said Foerster.
“With the additions of Allyson, Kristina and Kris, we are expanding our current sales team to continue doing just that. This is only the beginning, and I look forward to the success this team will accomplish together.”
Hearts On Fire underwent major executive changes this year, with Foerster stepping into the role of president, North America, as Caryl Capeci stepped down from her position as CEO of Chow Tai Fook North America.
Chow Tai Fook Jewellery Group has owned Hearts On Fire and Memoire since 2014.
More on Majors
The Latest
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design AwardsThe show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
