Lab-GrownAug 10, 2023
Steven Singer Jewelers Giving Away 100 Lab-Grown Diamonds Lab-GrownAug 16, 2023
Pandora Expands Lab-Grown Diamond Line, Changes Its Name
The company is now calling the range “Pandora Lab-Grown Diamonds” instead of “Diamonds by Pandora.”
Pandora plans to release three new collections of lab-grown diamond jewelry later this month. Pictured is a ring from the new assortment.
Copenhagen, Denmark—Pandora has a new name for its range of lab-grown diamond jewelry, which it is expanding and taking to additional markets this fall.
The company announced the changes Tuesday, alongside its second-quarter results.
After starting with what it described as a narrow range of 36 different designs, Pandora is expanding with 57 new styles across three new collections.
“Pandora Nova” features round brilliant and princess-cut lab-grown diamonds in a “proprietary” four-prong setting, while “Pandora Era” was created as a reinterpretation of timeless, classic styles.
“Pandora Talisman” is a pendant collection the company describes as an “elevated take” on its charms.
All collections feature excellent cut, near colorless, VS+ clarity lab-grown diamonds set in 14-karat white gold, 14-karat yellow gold, or sterling silver. The diamonds are between 0.15 and 1 carat in size.
Prices start at $290.
A pair of lab-grown diamond earrings from Pandora’s new collections
Pandora previously marketed its lab-grown diamond range as “Diamonds by Pandora” but noted Tuesday it is now calling it “Pandora Lab-Grown Diamonds.”
The new name is seemingly more in line with Federal Trade Commission guidelines regarding the advertising of lab-grown diamonds.
The guidelines require companies to clearly and conspicuously disclose what they are selling is a lab-grown diamond by using either laboratory-grown, laboratory-created or [manufacturer name]-created near the word “diamond.”
Pandora did not respond to request for comment on the change by press time.
In addition to expanding its selection, Pandora is rolling out its lab-grown diamond jewelry to three more countries, Australia, Mexico and Brazil.
Pandora tested the product formerly known as Diamonds by Pandora in the United Kingdom before launching it in the United States and Canada in August 2022.
Plans are to reveal the three new collections on Aug. 29, roughly at the start of New York Fashion Week via a consumer-facing campaign featuring a “cast of cultural icons,” the company said.
Pandora Lab-Grown Diamonds will be sold in more than 700 stores and online in the U.S., Canada, U.K., and Australia beginning Aug. 31.
In Mexico and Brazil, select collections will launch in October with a full roll-out in the markets slated for the first quarter of 2024.
The lab-grown diamond news follows last week’s announcement that Pandora has signed a new global brand ambassador, Ashley Park.
The 32-year-old actress is best known for playing Emily’s friend Mindy in the Netflix series “Emily in Paris” and for her portrayal of Gretchen Weiners in the Broadway production of “Mean Girls.”
Park also has a recurring role as Naomi on Netflix’s “Beef,” joined the season three cast of Hulu’s “Only Murders in the Building” and is one of the stars of “Joy Ride,” the R-rated comedy from Malaysian director Adele Lim that came out this summer.
She has been nominated for Tony, Grammy and Critics Choice awards.
“I remember the first Pandora bracelet I received and cherished from one of my early birthdays. And today, as a storyteller and artist, I am especially drawn to Pandora’s unique commitment to creativity and making each moment and story special with their endless personal styling options,” Park said.
“I’m grateful to have the ability to be part of a brand that has a wide breadth of pieces from timeless lab-grown diamonds to meaningful charms, and to be able to bring my own personal take on jewelry and self-expression to Pandora, both for special occasions and every day.”
More on Lab-Grown
The Latest
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ RingBefore Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s SaleThe one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
MajorsMay 14, 2025
Jeff Corey Elected Chair of JBT Board The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.
Weekly QuizMay 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical MetalsmithsThe donation was the result of the brand’s annual Earth Day Ingot event.
IndependentsMay 13, 2025
Eiseman Jewels’ Renovated Dallas Store Is Bigger and BetterLocated in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest AdditionSupplier Spotlight Sponsored by GIA
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course UpdatesThe nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.
MajorsMay 13, 2025
BIJC Launches New Education FundBIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past DecadeAs a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.
Events & AwardsMay 12, 2025
Jewelry By Picasso, Dalí on Display at Florida Art Museum “Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.
Events & AwardsMay 12, 2025
CASE Awards Now Accepting Entries For 2025The deadline to submit is June 16.
IndependentsMay 09, 2025
Lugano Diamonds CEO Resigns Amid Internal InvestigationMoti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.
CollectionsMay 09, 2025
Pieces of the Week: Marie Lichtenberg’s Collaborations for Mother’s DayLichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.
SourcingMay 09, 2025
Gemfields Resumes Emerald Mining in ZambiaThe miner announced plans to recommence open-pit mining at Kagem.
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry MomentsAssociate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal FormatSponsored by Instappraise
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.
IndependentsMay 08, 2025
Margot McKinney Lands in the U.S. With New BoutiqueThe brand’s first independent location outside of Australia has opened in Beverly Hills, California.
IndependentsMay 08, 2025
Verragio Announces New Regional Sales ManagerCathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for TariffsThe company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest AuctionIts commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.
