Lab-GrownAug 10, 2023
Steven Singer Jewelers Giving Away 100 Lab-Grown Diamonds Lab-GrownAug 16, 2023
Pandora Expands Lab-Grown Diamond Line, Changes Its Name
The company is now calling the range “Pandora Lab-Grown Diamonds” instead of “Diamonds by Pandora.”
Pandora plans to release three new collections of lab-grown diamond jewelry later this month. Pictured is a ring from the new assortment.
Copenhagen, Denmark—Pandora has a new name for its range of lab-grown diamond jewelry, which it is expanding and taking to additional markets this fall.
The company announced the changes Tuesday, alongside its second-quarter results.
After starting with what it described as a narrow range of 36 different designs, Pandora is expanding with 57 new styles across three new collections.
“Pandora Nova” features round brilliant and princess-cut lab-grown diamonds in a “proprietary” four-prong setting, while “Pandora Era” was created as a reinterpretation of timeless, classic styles.
“Pandora Talisman” is a pendant collection the company describes as an “elevated take” on its charms.
All collections feature excellent cut, near colorless, VS+ clarity lab-grown diamonds set in 14-karat white gold, 14-karat yellow gold, or sterling silver. The diamonds are between 0.15 and 1 carat in size.
Prices start at $290.
A pair of lab-grown diamond earrings from Pandora’s new collections
Pandora previously marketed its lab-grown diamond range as “Diamonds by Pandora” but noted Tuesday it is now calling it “Pandora Lab-Grown Diamonds.”
The new name is seemingly more in line with Federal Trade Commission guidelines regarding the advertising of lab-grown diamonds.
The guidelines require companies to clearly and conspicuously disclose what they are selling is a lab-grown diamond by using either laboratory-grown, laboratory-created or [manufacturer name]-created near the word “diamond.”
Pandora did not respond to request for comment on the change by press time.
In addition to expanding its selection, Pandora is rolling out its lab-grown diamond jewelry to three more countries, Australia, Mexico and Brazil.
Pandora tested the product formerly known as Diamonds by Pandora in the United Kingdom before launching it in the United States and Canada in August 2022.
Plans are to reveal the three new collections on Aug. 29, roughly at the start of New York Fashion Week via a consumer-facing campaign featuring a “cast of cultural icons,” the company said.
Pandora Lab-Grown Diamonds will be sold in more than 700 stores and online in the U.S., Canada, U.K., and Australia beginning Aug. 31.
In Mexico and Brazil, select collections will launch in October with a full roll-out in the markets slated for the first quarter of 2024.
The lab-grown diamond news follows last week’s announcement that Pandora has signed a new global brand ambassador, Ashley Park.
The 32-year-old actress is best known for playing Emily’s friend Mindy in the Netflix series “Emily in Paris” and for her portrayal of Gretchen Weiners in the Broadway production of “Mean Girls.”
Park also has a recurring role as Naomi on Netflix’s “Beef,” joined the season three cast of Hulu’s “Only Murders in the Building” and is one of the stars of “Joy Ride,” the R-rated comedy from Malaysian director Adele Lim that came out this summer.
She has been nominated for Tony, Grammy and Critics Choice awards.
“I remember the first Pandora bracelet I received and cherished from one of my early birthdays. And today, as a storyteller and artist, I am especially drawn to Pandora’s unique commitment to creativity and making each moment and story special with their endless personal styling options,” Park said.
“I’m grateful to have the ability to be part of a brand that has a wide breadth of pieces from timeless lab-grown diamonds to meaningful charms, and to be able to bring my own personal take on jewelry and self-expression to Pandora, both for special occasions and every day.”
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
SurveysApr 03, 2025
2025 Retail Sales to Grow More Slowly Amid ‘Uncertainty,’ Says NRFThe National Retail Federation expects retail sales growth to return to pre-pandemic levels as consumers continue to face inflation.
TrendsApr 03, 2025
Tallulah Willis Imbues Antique Engagement Ring With MagicThe 4-carat, old mine brilliant-cut diamond engagement ring was co-designed by Willis and New York City-based brand Karina Noel.
SourcingApr 03, 2025
Canadian Mine Produces 158-Carat Yellow Diamond Rio Tinto unearthed the diamond at its Diavik mine in Canada’s Northwest Territories.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
CollectionsApr 03, 2025
Buccellati to Open Immersive Exhibition in MilanThe multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.
Weekly QuizApr 03, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesApr 03, 2025
Jewelers of America to Hold Webinar on TariffsThe virtual event will take place April 7 at 3 p.m.
CollectionsApr 02, 2025
Bea Bongiasca’s ‘Tarallo’ Collection Expansion Is a ZooThe pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
MajorsApr 02, 2025
Neiman Marcus’ Dallas Flagship Will Remain Open, For NowParent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.
SourcingApr 02, 2025
Winston’s Collection of Natural Color Diamonds Now on Display in D.C. Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.
Events & AwardsApr 02, 2025
Punchmark to Host Client WorkshopThe educational event will take place in Charlotte, North Carolina, this May.
IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
MajorsApr 01, 2025
QVC Group to Cut 900 Jobs in the U.S.The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
CollectionsApr 01, 2025
Monica Rich Kosann Says ‘Good Grief’ in Peanuts Jewelry CollectionThe “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
