Lab-GrownAug 10, 2023
Steven Singer Jewelers Giving Away 100 Lab-Grown Diamonds Lab-GrownAug 16, 2023
Pandora Expands Lab-Grown Diamond Line, Changes Its Name
The company is now calling the range “Pandora Lab-Grown Diamonds” instead of “Diamonds by Pandora.”
Pandora plans to release three new collections of lab-grown diamond jewelry later this month. Pictured is a ring from the new assortment.
Copenhagen, Denmark—Pandora has a new name for its range of lab-grown diamond jewelry, which it is expanding and taking to additional markets this fall.
The company announced the changes Tuesday, alongside its second-quarter results.
After starting with what it described as a narrow range of 36 different designs, Pandora is expanding with 57 new styles across three new collections.
“Pandora Nova” features round brilliant and princess-cut lab-grown diamonds in a “proprietary” four-prong setting, while “Pandora Era” was created as a reinterpretation of timeless, classic styles.
“Pandora Talisman” is a pendant collection the company describes as an “elevated take” on its charms.
All collections feature excellent cut, near colorless, VS+ clarity lab-grown diamonds set in 14-karat white gold, 14-karat yellow gold, or sterling silver. The diamonds are between 0.15 and 1 carat in size.
Prices start at $290.
A pair of lab-grown diamond earrings from Pandora’s new collections
Pandora previously marketed its lab-grown diamond range as “Diamonds by Pandora” but noted Tuesday it is now calling it “Pandora Lab-Grown Diamonds.”
The new name is seemingly more in line with Federal Trade Commission guidelines regarding the advertising of lab-grown diamonds.
The guidelines require companies to clearly and conspicuously disclose what they are selling is a lab-grown diamond by using either laboratory-grown, laboratory-created or [manufacturer name]-created near the word “diamond.”
Pandora did not respond to request for comment on the change by press time.
In addition to expanding its selection, Pandora is rolling out its lab-grown diamond jewelry to three more countries, Australia, Mexico and Brazil.
Pandora tested the product formerly known as Diamonds by Pandora in the United Kingdom before launching it in the United States and Canada in August 2022.
Plans are to reveal the three new collections on Aug. 29, roughly at the start of New York Fashion Week via a consumer-facing campaign featuring a “cast of cultural icons,” the company said.
Pandora Lab-Grown Diamonds will be sold in more than 700 stores and online in the U.S., Canada, U.K., and Australia beginning Aug. 31.
In Mexico and Brazil, select collections will launch in October with a full roll-out in the markets slated for the first quarter of 2024.
The lab-grown diamond news follows last week’s announcement that Pandora has signed a new global brand ambassador, Ashley Park.
The 32-year-old actress is best known for playing Emily’s friend Mindy in the Netflix series “Emily in Paris” and for her portrayal of Gretchen Weiners in the Broadway production of “Mean Girls.”
Park also has a recurring role as Naomi on Netflix’s “Beef,” joined the season three cast of Hulu’s “Only Murders in the Building” and is one of the stars of “Joy Ride,” the R-rated comedy from Malaysian director Adele Lim that came out this summer.
She has been nominated for Tony, Grammy and Critics Choice awards.
“I remember the first Pandora bracelet I received and cherished from one of my early birthdays. And today, as a storyteller and artist, I am especially drawn to Pandora’s unique commitment to creativity and making each moment and story special with their endless personal styling options,” Park said.
“I’m grateful to have the ability to be part of a brand that has a wide breadth of pieces from timeless lab-grown diamonds to meaningful charms, and to be able to bring my own personal take on jewelry and self-expression to Pandora, both for special occasions and every day.”
More on Lab-Grown
The Latest
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
Weekly QuizOct 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52MThe miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas MallThe guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped ShowroomThe Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The NumbersJacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AIThe “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform ZolaThe pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.
