TAG Heuer’s Monaco Timepiece Has a New Look
The Monaco Chronograph Racing Blue Limited Edition pays homage to racecars of the late 1960s and 1970s.

The square case, water-resistant Heuer Monaco Chronograph debuted in 1969. It was named for the city that’s home to one of the most important Formula 1 races.
For TAG, the watch will always be associated with Steve McQueen, who wore the Monaco while filming iconic racing film “Le Mans” in 1970. In the years following, there have been many versions of the Monaco.
The newest iteration, the TAG Heuer Monaco Chronograph Racing Blue, finds inspiration in the history of motorsports.

Before sponsors like oil companies and energy drinks had their logos and brand colors plastered across racecars, vehicles adhered to their country colors like British racing green and Italian red.
The Racing Blue watch takes its stylistic cues from classic French blue. The 3 o’clock permanent second indicator window and 9 o’clock minute chronograph counter are rendered in the shade, as are accents on the hours and the perforated calfskin strap.
The dial is crafted in silver with a sunray brushed finish that TAG likens to the engine-turned dashboard of sports cars of the 1920s and 1930s. Neon yellow accents provide contrast to the subdued blue and silver tones.
The Calibre 11 automatic chronograph movement is encased in sandblasted grade 2 titanium for lightness and is visible through the sapphire caseback, which is engraved with “One of 1000” to signify the limited-edition.

The date is visible on the dial via a window at the 6 o’clock position.
Available this month at TAG Heuer stores, online, and at select retail partners, the Monaco Chronograph Racing Blue Limited Edition is priced at $9,200.
The Latest

This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.

As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.


The entrepreneur and “Shark Tank” star will share his top tips for success.

Two existing executives have been given new roles.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

Meredith Tiderington, an electrical engineering student, was selected for the award.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

Her new role is director of strategic initiatives.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.