Pure Grown Diamonds Names New COO
Dan Schneider, formerly executive vice president, was promoted to president and chief operating officer.

Dan Schneider, formerly the company’s executive vice president, has taken on the COO role and been promoted to president.
“I am deeply honored to take on this responsibility and lead Pure Grown Diamonds into its next phase of growth,” said Schneider.
“We are at the forefront of revolutionizing the diamond industry, and I am committed to further expanding our market presence, developing innovative products, and ensuring the highest standards of sustainability and ethics.”
Ken Rubinstein, one of the company’s owners, previously held the position of COO, according to LinkedIn.
Schneider, who joined the company last year, is tasked with overseeing the day-to-day operations, including sales, marketing, manufacturing, and supply chain management.
In his former role as EVP, Schneider led the company through “numerous milestones” and helped to form key partnerships, said Pure Grown Diamonds, while showing his dedication to sustainable and ethical practices in the diamond industry.
“With a deep understanding of the industry and a proven track record of driving growth, Schneider has consistently displayed strong leadership qualities, making him the ideal candidate for this elevated role,” said the company.
Schneider’s promotion follows a successful JCK Las Vegas show, according to the company, where it was able to showcase its lab-grown diamond jewelry to a wide audience.
Suraj Mehta, CEO of Pure Grown Diamonds, said, “Dan’s promotion is a testament to his exceptional leadership and unwavering dedication to our core values. We believe that under his guidance, Pure Grown will continue to thrive and redefine the future of the diamond industry.”
Following this promotion, the company said it’s ready to capitalize on its recent achievements and work to cement its position as a leader in the lab-grown diamond market.
Pure Grown Diamonds (formerly known as Gemesis) is a founding member of the International Grown Diamond Association and shared its input with the Federal Trade Commission on acceptable language describing lab-grown diamonds, the company said.
The company offers loose polished lab-grown diamonds as well as finished jewelry via its vertically integrated supply chain.
The Latest

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

A WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.

The founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.


Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.

The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Jewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.

The graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.

The event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.

The yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.

The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.

The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Bold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”

The New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.

These long, fluid drop earrings are sure to catch the eye.

Alberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.

Initiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”

The diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.

The annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.

AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
























