Pure Grown Diamonds Names New COO
Dan Schneider, formerly executive vice president, was promoted to president and chief operating officer.

Dan Schneider, formerly the company’s executive vice president, has taken on the COO role and been promoted to president.
“I am deeply honored to take on this responsibility and lead Pure Grown Diamonds into its next phase of growth,” said Schneider.
“We are at the forefront of revolutionizing the diamond industry, and I am committed to further expanding our market presence, developing innovative products, and ensuring the highest standards of sustainability and ethics.”
Ken Rubinstein, one of the company’s owners, previously held the position of COO, according to LinkedIn.
Schneider, who joined the company last year, is tasked with overseeing the day-to-day operations, including sales, marketing, manufacturing, and supply chain management.
In his former role as EVP, Schneider led the company through “numerous milestones” and helped to form key partnerships, said Pure Grown Diamonds, while showing his dedication to sustainable and ethical practices in the diamond industry.
“With a deep understanding of the industry and a proven track record of driving growth, Schneider has consistently displayed strong leadership qualities, making him the ideal candidate for this elevated role,” said the company.
Schneider’s promotion follows a successful JCK Las Vegas show, according to the company, where it was able to showcase its lab-grown diamond jewelry to a wide audience.
Suraj Mehta, CEO of Pure Grown Diamonds, said, “Dan’s promotion is a testament to his exceptional leadership and unwavering dedication to our core values. We believe that under his guidance, Pure Grown will continue to thrive and redefine the future of the diamond industry.”
Following this promotion, the company said it’s ready to capitalize on its recent achievements and work to cement its position as a leader in the lab-grown diamond market.
Pure Grown Diamonds (formerly known as Gemesis) is a founding member of the International Grown Diamond Association and shared its input with the Federal Trade Commission on acceptable language describing lab-grown diamonds, the company said.
The company offers loose polished lab-grown diamonds as well as finished jewelry via its vertically integrated supply chain.
The Latest

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.


Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

























