Pure Grown Diamonds Names New COO
Dan Schneider, formerly executive vice president, was promoted to president and chief operating officer.

Dan Schneider, formerly the company’s executive vice president, has taken on the COO role and been promoted to president.
“I am deeply honored to take on this responsibility and lead Pure Grown Diamonds into its next phase of growth,” said Schneider.
“We are at the forefront of revolutionizing the diamond industry, and I am committed to further expanding our market presence, developing innovative products, and ensuring the highest standards of sustainability and ethics.”
Ken Rubinstein, one of the company’s owners, previously held the position of COO, according to LinkedIn.
Schneider, who joined the company last year, is tasked with overseeing the day-to-day operations, including sales, marketing, manufacturing, and supply chain management.
In his former role as EVP, Schneider led the company through “numerous milestones” and helped to form key partnerships, said Pure Grown Diamonds, while showing his dedication to sustainable and ethical practices in the diamond industry.
“With a deep understanding of the industry and a proven track record of driving growth, Schneider has consistently displayed strong leadership qualities, making him the ideal candidate for this elevated role,” said the company.
Schneider’s promotion follows a successful JCK Las Vegas show, according to the company, where it was able to showcase its lab-grown diamond jewelry to a wide audience.
Suraj Mehta, CEO of Pure Grown Diamonds, said, “Dan’s promotion is a testament to his exceptional leadership and unwavering dedication to our core values. We believe that under his guidance, Pure Grown will continue to thrive and redefine the future of the diamond industry.”
Following this promotion, the company said it’s ready to capitalize on its recent achievements and work to cement its position as a leader in the lab-grown diamond market.
Pure Grown Diamonds (formerly known as Gemesis) is a founding member of the International Grown Diamond Association and shared its input with the Federal Trade Commission on acceptable language describing lab-grown diamonds, the company said.
The company offers loose polished lab-grown diamonds as well as finished jewelry via its vertically integrated supply chain.
The Latest

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.


The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.

She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

GIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.

Social media experts spoke about protecting brand reputation through behaving mindfully online.

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.

Second-generation jeweler Sean Dunn has taken on the role.

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.























