Pure Grown Diamonds Names New COO
Dan Schneider, formerly executive vice president, was promoted to president and chief operating officer.

Dan Schneider, formerly the company’s executive vice president, has taken on the COO role and been promoted to president.
“I am deeply honored to take on this responsibility and lead Pure Grown Diamonds into its next phase of growth,” said Schneider.
“We are at the forefront of revolutionizing the diamond industry, and I am committed to further expanding our market presence, developing innovative products, and ensuring the highest standards of sustainability and ethics.”
Ken Rubinstein, one of the company’s owners, previously held the position of COO, according to LinkedIn.
Schneider, who joined the company last year, is tasked with overseeing the day-to-day operations, including sales, marketing, manufacturing, and supply chain management.
In his former role as EVP, Schneider led the company through “numerous milestones” and helped to form key partnerships, said Pure Grown Diamonds, while showing his dedication to sustainable and ethical practices in the diamond industry.
“With a deep understanding of the industry and a proven track record of driving growth, Schneider has consistently displayed strong leadership qualities, making him the ideal candidate for this elevated role,” said the company.
Schneider’s promotion follows a successful JCK Las Vegas show, according to the company, where it was able to showcase its lab-grown diamond jewelry to a wide audience.
Suraj Mehta, CEO of Pure Grown Diamonds, said, “Dan’s promotion is a testament to his exceptional leadership and unwavering dedication to our core values. We believe that under his guidance, Pure Grown will continue to thrive and redefine the future of the diamond industry.”
Following this promotion, the company said it’s ready to capitalize on its recent achievements and work to cement its position as a leader in the lab-grown diamond market.
Pure Grown Diamonds (formerly known as Gemesis) is a founding member of the International Grown Diamond Association and shared its input with the Federal Trade Commission on acceptable language describing lab-grown diamonds, the company said.
The company offers loose polished lab-grown diamonds as well as finished jewelry via its vertically integrated supply chain.
The Latest

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

The number of participants at the fall show was up 12 percent.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.


Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

The family-owned jeweler has three locations across Missouri and Iowa.

Built on Relationships. Refined by Craft.

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.

The “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.

The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.

"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.

The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.

Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.

For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.

Movado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.

The two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.























